Understanding What Your Customers Want Beyond Keywords - Weekly SEO with Neha Khanna #56
How frustrated would you be if you wanted to learn about how motorcycles work, but all your search results tried to sell you one instead?
That experience is what you’re trying to prevent by adding user intent into your SEO strategy. It’s tempting to jump to conclusions about a specific type of intent, based on the search term alone.
However, behind every search, there is an intention that Google, in particular, seeks to satisfy.
In this presentation, Neha will walk you through how and why it is important to understand your customer and their intent beyond just the keyword in a search query and how you can solve the customer's problem with the best content.
About Neha Khanna
Neha Khanna is a Technical Product Manager for search engine optimization at Wayfair, an American e-commerce company that sells furniture and home goods online. She has 7 years of experience in product management in domains such as marketing technology and analytics, retail and travel. Her work has been presented at the International Symposium on Forecasting and her op-ed has also been featured in the Delaware Business Times. She was also a speaker at the SearchLove conference in London last month.
Neha is a big foodie, she moved to Boston last year, where she loves to explore new restaurants and try different cuisines. She also enjoys travelling and spent her Fall this year exploring New England!
25 Oct 2022
How to Build Relationships When Remote Working_WeeklySEO_#55
This week, Jo Juliana Turnbull will be our guest to talk about how you can build relationships while working remotely.
Jo Juliana Turnbull is a freelance marketing and SEO consultant and Chartered Marketer with over 14 years’ experience working both client and agency side. In April 2020, she started an online event called Turn Digi that promotes entrepreneurs, rising talent and has a diverse range of speakers. She was “Global Freelancer of the Year” finalist 2020 and runner up in the 2021 Digital Women’s “Innovator of the Year".
17 Oct 2022
How to audit your website for speed with Webpagetest.org_WeeklySEO #54
Weekly SEO returns with two amazing guests. This Friday, Lisa Fellinger and Despina Fronimaki will share insights on how to audit your website's page speed with Webpagetest.org.
Lisa Fellinger is the SEO Team Lead at The Boutique Agency. Passionate about “growing” in all terms: organic traffic, technical knowledge on the team and client side, and website quality factors. Not so many plants, though. Very experienced in e-commerce website SEO and SEA-SEO synergies.
Despina Fronimaki is a Senior SEO Manager at The Boutique Agency, and has been active in consulting clients across various industries in both the B2B and B2C areas in her 5 years of SEO experience.
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