Welcome to the Weight Inclusive Innovators podcast! From managing a team of clinicians, to building a cohesive brand, to figuring out how the heck to pay yourself, we get deep down in IT talking about what it actually takes to start, run, and grow your weight inclusive business. We are on a mission to bring business education to other weight inclusive clinicians. Say sayonara to all the hours spent on Google and hello to information that is actually relevant.

Weight Inclusive Innovators
Claim This Podcastby Hannah Turnbull + Morgan Sinclair
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Podcast Overview
Welcome to the Weight Inclusive Innovators podcast! From managing a team of clinicians, to building a cohesive brand, to figuring out how the heck to pay yourself, we get deep down in IT talking about what it actually takes to start, run, and grow your weight inclusive business. We are on a mission to bring business education to other weight inclusive clinicians. Say sayonara to all the hours spent on Google and hello to information that is actually relevant.
Language
🇺🇲
Publishing Since
11/17/2021
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Recent Episodes

June 8, 2026
207 How to Increase Your Business’s Revenue
Morgan Sinclair and Hannah Turnbull explore underrated strategies for increasing business revenue, from raising fees to offering new services, in this interview.

May 25, 2026
206 Should You Open a Group Practice in 2026?
Host Morgan Sinclair and guest Hannah Turnbull discuss the crucial considerations for opening a group practice in 2026, offering insights into modern challenges and timeless strategies.
![Episode thumbnail for Building Your Brand: Creating & Understanding Your Brand’s Visual Design [Part Four]](https://pod-engine-public.nyc3.cdn.digitaloceanspaces.com/images/SvwkVNjKHbnN3oYJ6TpR9kiWvuVCc89WO47EXpqNIGy.png)
May 11, 2026
Building Your Brand: Creating & Understanding Your Brand’s Visual Design [Part Four]
<p>Can I build my logo on Canva? </p><p>How do I actually find my brand colors? </p><p>If you've been Googling these questions between client sessions or on your lunch break, wishing someone would just tell you what to do, this episode is for you.</p><p>In Part 4 (the final installment!) of the Building Your Brand series, Morgan Sinclair and Hannah Turnbull get into all things visuals: colors, fonts, logos, and the supporting elements that make your brand feel unique. </p><p>You didn't go to design school. You went to clinical training, and now you're somehow also supposed to build a brand… cool, cool, totally normal. Morgan's got you! She breaks down colors, fonts, logos, and all the visual stuff that nobody taught you in a way that's actually fun to learn. No design degree required, no business school either. Just pull up a chair, fellow entrepreneur, let’s dive in!</p><p><strong>14:40</strong> - How visuals relate to branding and create first impressions</p><p><strong>17:47</strong> - When should you invest in branding? When should you DIY your branding? </p><p><strong>21:03</strong> - How to find your brand colors: primaries, secondaries, and accent colors (Morgan searched “colorful whimsical cowgirl” for her own palette, and we’re loving the results)</p><p><strong>29:59</strong> - How to use your brand colors consistently across every platform</p><p><strong>35:18</strong> - How to choose your brand fonts</p><p><strong>41:37</strong> - Font hierarchy: the five levels of fonts and what goes where</p><p><strong>43:22</strong> - Can I build my logo on Canva? (Yes, with a few things to know first)</p><p><strong>47:58</strong> - My logo feels off, now what? Troubleshooting the most common logo problems</p><p><strong>52:03</strong> - Three supporting elements that pull your brand together visually</p><p><strong>55:36</strong> - What to give your brand photographer before your brand photoshoot</p><p><strong>Resources Mentioned</strong></p><h1><u><a href="https://podcasts.apple.com/us/podcast/190-building-your-brand-part-one/id1597504913?i=1000732636537" rel="noopener noreferrer" target="_blank">Episode 190</a></u>- Building Your Brand: [Part One]</h1><h1><u><a href="https://podcasts.apple.com/us/podcast/194-building-your-brand-vision-values-audience-part-two/id1597504913?i=1000740210333" rel="noopener noreferrer" target="_blank">Episode 194</a></u>- Building Your Brand: Vision, Values, & Audience [Part Two]</h1><h1><u><a href="https://podcasts.apple.com/us/podcast/198-building-your-brand-positioning-voice-and/id1597504913?i=1000747708069" rel="noopener noreferrer" target="_blank">Episode 198</a></u>- Building Your Brand: Positioning, Voice, and Messaging [Part Three]</h1><ul><li><u><a href="https://podcasts.apple.com/us/podcast/203-hr-basics-for-business-owners-building-ethical/id1597504913?i=1000761156211" rel="noopener noreferrer" target="_blank">Episode 203</a></u>- HR Basics for Group Practices with Danielle Gantt </li><li><u><a href="https://cherrybombe.com/" rel="noopener noreferrer" target="_blank">Cherry Bombe</a></u>- the NYC-based conference, magazine, and podcast from the creative food world that Morgan attended</li><li><u><a href="https://creativemarket.com/" rel="noopener noreferrer" target="_blank">Creative Market</a></u>- Morgan’s go-to for purchasing custom fonts (pro tip: buy both the desktop AND web font license)</li><li><u><a href="https://elements.envato.com/?srsltid=AfmBOoqnMeiJh3D9Ej7LVnY9qbhUritH29w_enSj_bz709OUfsNOCEmW" rel="noopener noreferrer" target="_blank">Envato</a></u>- Another option for fonts and design assets</li><li><u><a href="https://www.fontspring.com/?srsltid=AfmBOooxH_KfGdWwl2Rq6TSdfp82IIdHrIRVMwvicgsG-pdyQTlB2nXH" rel="noopener noreferrer" target="_blank">Fontspring</a></u>- Additional font purchasing option</li><li><u><a href="https://unsplash.com/" rel="noopener noreferrer" target="_blank">Unsplash</a></u>, <u><a href="https://dupephotos.com/" rel="noopener noreferrer" target="_blank">Dupe</a></u>, <u><a href="https://www.etsy.com/market/branding_photos" rel="noopener noreferrer" target="_blank">Etsy</a></u>,-<strong> </strong>Royalty-free stock photo sources Morgan recommends</li></ul><br/><p><strong>Sponsors & Partners</strong></p><ul><li>EDRDPro- is a must for private and group practices for high- quality continuing education at an equitable cost. Receive $30 off an annual individual EDRDPro membership using code WII30 at checkout: <u><a href="http://weightinclusiveinnovators.com/resources" rel="noopener noreferrer" target="_blank">weightinclusiveinnovators.com/resources</a></u></li></ul><br/><p>Guesto- Simplify your employer life with a solid payroll system. Use our Gusto affiliate link to receive a $100 visa giftcard after running your first payroll! Find the details here: <u><a href="http://weightinclusiveinnovators.com/resources" rel="noopener noreferrer" target="_blank">weightinclusiveinnovators.com/resources</a></u></p>
218 total episodes available with 6 transcripts
Recent guests on Weight Inclusive Innovators
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Morgan Sinclair
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Jennifer McGurk
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- What is Weight Inclusive Innovators?
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