The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.

Weird Growth
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Podcast Overview
The Weird Growth Podcast is about the journey of growth which is often strange and unpredictable for founders. Startups don't grow in a linear fashion but in a weird way. In this podcast, we hear founders share their stories about taking the first steps towards finding early customers, finding the right marketing channels to grow, through to rapid expansion and success.
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Publishing Since
10/31/2019
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Recent Episodes

February 18, 2026
#64 - Share, Wear, Repeat with The Volte
Dr. Genevieve Honan discusses building The Volte, a fashion rental marketplace, with host Cam, exploring sustainability, customer behavior, and the commercial viability of circular fashion in this interview.

December 17, 2025
#63 - No validation without invalidation with The Product Bus
<p>On this episode Cam & Scotty dive deep into product-led thinking, early-stage validation, founder-led sales, and the uncomfortable truths every startup needs to face before scaling.</p><p>Scotty Allen, founder of The Product Bus, fresh from Perth where he ran workshops, coached founders, and delivered the brutally honest Startup Killers event with the team at Everest Engineering.</p><p>Ammo sat in on their sessions, played The Product Bus card game, and experienced firsthand why Scotty’s philosophy resonates so deeply with founders: fall in love with the problem, not the solution. The conversation didn’t stop when Scotty left WA, we had to keep it going.</p><p><strong>Problem:</strong></p><p>You’ve built something real, maybe a prototype with early traction but before you invest in development, you need proof that it isn’t just desirable but commercially viable.</p><p><strong>Solution:</strong></p><p>The Product Bus runs programs, pit-stops and pre-mvp projects to help startups build stronger evidence for their idea. With product-led thinking and design they help teams build something customers actually want.</p><p><strong>One big piece of advice:</strong></p><p>Take a hard look at how you spend your time.</p><p>If talking to potential customers isn’t <strong>at least 75%</strong> of youreffort—more than building or networking—you’re not focusing on the rightthings.</p><p><strong>Bullets:</strong></p><p>(00:00) - Welcome & intro</p><p>(01:17) - Scotty’s background and journey into startups</p><p>(03:11) - How The Product Bus started</p><p>(05:36) - Don’t fall in love with your product—fall in love with the problem</p><p>(06:58) - What real product-led thinking looks like in practice</p><p>(10:43) - Finding the “hair-on-fire” problem</p><p>(12:57) - Why having an idea isn’t enough</p><p>(17:18) - Asking the tough questions</p><p>(18:57) - The pros and cons of a welcoming startup ecosystem</p><p>(21:21) - Validation with early customers</p><p>(27:33) - The startup crimes Scotty sees most often</p><p>(30:58) - Validation with invalidation</p><p>(34:10) - Understanding your customer’s buying process</p><p>(37:38) - Signals of validation and scale</p><p>(42:54) - Owning sales as a founder</p><p>(46:17) - Founder-led sales and life-changing outcomes</p><p>(49:08) - One big piece of advice – spend time with customers</p><p>(50:26) - How Scotty’s education background keeps him grounded</p><p>(51:47) - Show & Tell – Gamma</p><p>(55:01) - What Scotty would call this episode</p><p>(55:46) - Where to find The Product Bus & The BootstrapPodcast</p><p>(57:55) - Wrap up</p><p> </p><p><strong>Show & tell:</strong></p><ul><li>The Product Bus – <a href="https://theproductbus.com/">https://theproductbus.com</a></li><li>The Bootstrap Podcast – <a href="https://thebootstrap.tech/">https://thebootstrap.tech/</a></li><li>Gamma – <a href="https://gamma.app/">https://gamma.app</a></li><li>Y Combinator – <a href="https://www.ycombinator.com/">https://www.ycombinator.com</a></li><li>Claude (Anthropic) – <a href="https://www.anthropic.com/claude">https://www.anthropic.com/claude</a></li></ul><p><br></p><p>Get founder stories, startup insights, and marketing ideas straight to your inbox:</p><p><a href="https://www.ammo.marketing/subscribe">https://www.ammo.marketing/subscribe</a></p>

October 16, 2025
#62 - Fight Financial Crime with Personr
<p>In this episode, we sit down with Charlie Westerman, founder of Personr, to unpack how his own experience with identity theft inspired a mission to fight financial crime. </p><p>From building anti–money laundering (AML) compliance technology to helping businesses meet new Tranche 2 obligations, Personr is on the front lines of protecting trust in the digital economy.</p><p>We explored the hard realities of selling compliance tech, the challenges of scaling in a regulated space, and the human side of building software that truly makes a difference.</p><p> </p><p><strong>Problem:</strong></p><p>Financial crime is one of the biggest threats to modern business, with identity theft and money laundering costing billions each year. As regulations tighten and Tranche 2 compliance takes effect, many organisations are struggling to stay ahead and protect their customers.</p><p><strong>Solution:</strong><br>Personr provides advanced AML and identity verification tools powered by Optical Character Recognition (OCR) so that businesses can streamline compliance, detect fraud early, and keep financial systems safe. With intuitive workflows and automation, Personr turns what used to be a manual burden into a seamless, scalable process for fighting financial crime.</p><p><strong>One big piece of advice:</strong><br>Get comfortable with discomfort. Founding a startup takes persistence and belief. Embrace your narrative it is the ultimate chess play and will help you win customers, team members and investors.</p><p><strong>Show & tell:</strong></p><p>- Personr - <a href="https://www.personr.co/" target="_blank" rel="ugc noopener noreferrer">https://www.personr.co/</a></p><p>- Comet Browser - <a href="https://www.perplexity.ai/comet" target="_blank" rel="ugc noopener noreferrer">https://www.perplexity.ai/comet</a></p><p>- Fund WA - <a href="https://www.fundwa.com.au/" target="_blank" rel="ugc noopener noreferrer">https://www.fundwa.com.au/</a></p><p>Don’t forget to subscribe to our monthly newsletter to receive cutting-edge links from around the web, podcast updates, and marketing insights. <a href="https://www.ammo.marketing/subscribe" target="_blank" rel="ugc noopener noreferrer">https://www.ammo.marketing/subscribe</a></p><p><br></p><p><br></p>
64 total episodes available with 14 transcripts
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Dr Genevieve Honan
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Frequently asked questions
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- What is Weird Growth?
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This podcast updates bi-weekly.
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This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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