Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you're a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!
Welcome Disruption
Claim This Podcastby ADage Marketing Group
13 episodes
Updated Daily
Accepts GuestsHas Sponsors
21
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality15
Social0
YouTube68
Engagement0
Podcast Overview
Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you're a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!
Language
🇺🇲
Publishing Since
1/7/2025
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21
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality15
Social0
YouTube68
Engagement0
6
Excellent Areas
0
Good Performance
13
Growth Opportunities
excellent
Episode Length
34 minutes
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needs improvement
Publishing Consistency
Every 17 days
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Recent Episodes
February 2, 2026
Redefining Talent & Possibility: Building a Workforce Where Every Ability Belongs
<p>What if solving the senior living staffing crisis didn’t require reinventing care – but rethinking who we invite into the workforce?</p><p>In this episode of Welcome Disruption, we’re joined by <strong>Elyse Forbush</strong>, Director of Employment & Community Development at <strong>Run the Gamut</strong> in Boston. Elyse shares her journey from hospital operations to building inclusive employment pathways for neurodivergent adults – and why skills-based hiring, hands-on interviews, and meaningful job paths are the future of aging services.</p><p>We explore how inclusive hiring isn’t about accommodation or charity – it’s about matching real skills to real roles. From dining and housekeeping to facilities and front desk support, Elyse explains how senior living communities can fill workforce gaps while creating richer, more connected, intergenerational environments.</p><p>You’ll hear:</p><ul><li><p>Why traditional interviews fail great candidates</p></li><li><p>How skills-based hiring improves retention and culture</p></li><li><p>The power of warm handoffs and supported onboarding</p></li><li><p>How inclusive employment benefits both staff and residents</p></li><li><p>Why neurodiversity already exists in senior living – whether we acknowledge it or not</p></li></ul><p>This conversation challenges assumptions, dismantles myths, and offers a practical, human-centered roadmap for building a workforce where <strong>every ability belongs</strong>.</p>
August 4, 2025
Resident Referrals, Revenue & the Boomer Backfill Problem
<p>In this episode of the <strong>WelcomeDisruption Podcast,</strong> Adrienne Mansfield is joined by Mike Brindley, VP of Solutions Advisors and a national voice for senior living strategy that actually moves census.From outdated referral flyers to empty waitlists and expansion projects with no backfill plan – this episode pulls no punches. Mike and Adrienne explore:• Why referral programs fail (and how to fix them!)• Building resident ambassador programs that drive trust• Turning waitlists into engagement pipelines• How Boomers are changing the sales process—forever• Small revenue streams that make a big differenceWhether you're an executive director, sales counselor, or strategist, this conversation will leave you questioning the way your community earns trust and drives growth.<strong>➤ ADage Trend Guide mentioned in the episode:</strong> www.ADageMarketingGroup.com/resources<strong>➤ Learn more about Mike Brindley:</strong> www.SolutionsAdvisors.com🔔 Don’t forget to subscribe to the podcast for future episodes where we challenge the usual suspects in senior living marketing.<a href="https://www.youtube.com/hashtag/seniorlivingmarketing" rel="ugc noopener noreferrer" target="_blank">#SeniorLivingMarketing</a> <a href="https://www.youtube.com/hashtag/residentreferrals" rel="ugc noopener noreferrer" target="_blank">#ResidentReferrals</a> <a href="https://www.youtube.com/hashtag/boomerbuyers" rel="ugc noopener noreferrer" target="_blank">#BoomerBuyers</a> <a href="https://www.youtube.com/hashtag/welcomedisruption" rel="ugc noopener noreferrer" target="_blank">#WelcomeDisruption</a> <a href="https://www.youtube.com/hashtag/salesstrategy" rel="ugc noopener noreferrer" target="_blank">#SalesStrategy</a> <a href="https://www.youtube.com/hashtag/occupancygrowth" rel="ugc noopener noreferrer" target="_blank">#OccupancyGrowth</a></p>
April 15, 2025
Changing the Culture of Care - A Conversation with James Lee of Bella Groves
James Lee, CEO of Bella Groves, discusses Bella Groves' human-centered design and emotional intelligence approach to dementia care with host Adrienne Mansfield in an interview that redefines success in memory care.
13 total episodes available
Recent guests on Welcome Disruption
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
James Lee
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Adrienne Mansfield
Guest
Maureen Longoria
Guest
Jan Golden
Guest
Courtney Allen
Guest
Nicholas Millspaugh
Guest
Heidi Wagner
Guest
Zach Papenhausen
Guest
Evan Kuo
Guest
Jason McCloud
Guest
Michael Moye
Guest
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Frequently asked questions
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- What is Welcome Disruption?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Information about guest appearances is not available.
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