Welcome to Welcome Disruption, the podcast by ADage Marketing Group that redefines senior living marketing. Dive into innovative strategies, creative solutions, and bold ideas that challenge the status quo. Hosted by experts passionate about transforming the industry, each episode equips you with actionable insights to elevate your brand, engage your audience, and drive results. Whether you're a seasoned marketer or new to the field, Welcome Disruption is your go-to resource for staying ahead in the ever-evolving world of senior living marketing. Let’s disrupt, innovate, and thrive together!
Redefining Talent & Possibility: Building a Workforce Where Every Ability Belongs
What if solving the senior living staffing crisis didn’t require reinventing care – but rethinking who we invite into the workforce?
In this episode of Welcome Disruption, we’re joined by Elyse Forbush, Director of Employment & Community Development at Run the Gamut in Boston. Elyse shares her journey from hospital operations to building inclusive employment pathways for neurodivergent adults – and why skills-based hiring, hands-on interviews, and meaningful job paths are the future of aging services.
We explore how inclusive hiring isn’t about accommodation or charity – it’s about matching real skills to real roles. From dining and housekeeping to facilities and front desk support, Elyse explains how senior living communities can fill workforce gaps while creating richer, more connected, intergenerational environments.
You’ll hear:
Why traditional interviews fail great candidates
How skills-based hiring improves retention and culture
The power of warm handoffs and supported onboarding
How inclusive employment benefits both staff and residents
Why neurodiversity already exists in senior living – whether we acknowledge it or not
This conversation challenges assumptions, dismantles myths, and offers a practical, human-centered roadmap for building a workforce where every ability belongs.
4 Aug 2025
Resident Referrals, Revenue & the Boomer Backfill Problem
In this episode of the WelcomeDisruption Podcast, Adrienne Mansfield is joined by Mike Brindley, VP of Solutions Advisors and a national voice for senior living strategy that actually moves census.From outdated referral flyers to empty waitlists and expansion projects with no backfill plan – this episode pulls no punches. Mike and Adrienne explore:• Why referral programs fail (and how to fix them!)• Building resident ambassador programs that drive trust• Turning waitlists into engagement pipelines• How Boomers are changing the sales process—forever• Small revenue streams that make a big differenceWhether you're an executive director, sales counselor, or strategist, this conversation will leave you questioning the way your community earns trust and drives growth.➤ ADage Trend Guide mentioned in the episode: www.ADageMarketingGroup.com/resources➤ Learn more about Mike Brindley: www.SolutionsAdvisors.com🔔 Don’t forget to subscribe to the podcast for future episodes where we challenge the usual suspects in senior living marketing.#SeniorLivingMarketing (https://www.youtube.com/hashtag/seniorlivingmarketing) #ResidentReferrals (https://www.youtube.com/hashtag/residentreferrals) #BoomerBuyers (https://www.youtube.com/hashtag/boomerbuyers) #WelcomeDisruption (https://www.youtube.com/hashtag/welcomedisruption) #SalesStrategy (https://www.youtube.com/hashtag/salesstrategy) #OccupancyGrowth (https://www.youtube.com/hashtag/occupancygrowth)
15 Apr 2025
Changing the Culture of Care - A Conversation with James Lee of Bella Groves
James Lee, CEO of Bella Groves, discusses Bella Groves' human-centered design and emotional intelligence approach to dementia care with host Adrienne Mansfield in an interview that redefines success in memory care.
15 Apr 2025
Optimizing Senior Living Sales with Data-Driven Strategies & Lead Management
Rachel Keller discusses data-driven strategies and lead management with Adrienne Mansfield, revealing how centralized sales teams optimize the customer journey in senior living, in this interview.
15 Apr 2025
Orchestrating Excellence - How LivNow Relocation Simplifies Senior Moves
Maureen Longoria discusses LivNow Relocation's concierge service that transforms senior living transitions by offering downsizing assistance and emotional support, in an interview with Adrienne Mansfield.
15 Apr 2025
Redefining Aging: Jan Golden on the Power of Age-Positive Advocacy
Jan Golden discusses with Adrienne Mansfield how Age Friendly Vibes challenges ageism through art, advocacy, and mindset shifts, promoting a more positive view of aging in this interview.
15 Apr 2025
Transforming Senior Living: Intergenerational Programs & Innovative Care Models with Benevilla
Courtney Allen from Benevilla discusses intergenerational programs and adaptive fitness initiatives that are transforming senior living to empower families with innovative resources in this interview.
13 Jan 2025
Disaster-Proof Your Community: Nicholas Millspaugh of ServiceMaster on Welcome Disruption
Adrienne Mansfield interviews Nicholas Millspaugh of ServiceMaster about disaster recovery strategies in senior living and healthcare, emphasizing proactive preparation to minimize chaos during emergencies.
9 Jan 2025
Revolutionizing Aging Through Passion: Heidi Wagner of The Passions Project on Welcome Disruption
Heidi Wagner of The Passions Project discusses with Adrienne Mansfield how photography spotlights older adults' stories, challenging ageism and inspiring cross-generational connection in this interview.
9 Jan 2025
Revolutionizing Hygiene Care in Senior Living
CEO Zach Papenhausen discusses Apollo Bath's innovative hygiene solutions with Adrienne Mansfield, which are transforming senior living by improving resident well-being, caregiver satisfaction, and operational efficiency in this interview.
9 Jan 2025
Revolutionizing Senior Living with Data and AI: Evan Kuo of ALIS on Welcome Disruption
Adrienne Mansfield interviews Evan Kuo of ALIS about how data and AI revolutionize senior living by improving workflows and transforming the care experience, offering insights for tech enthusiasts.
7 Jan 2025
Unlocking Veteran Benefits: Jason McCloud of Patriot Angels on Transforming Senior Living
Jason McCloud of Patriot Angels discusses how veterans and their families can access VA Aid and Attendance benefits to afford senior care in an interview with Adrienne Mansfield.
7 Jan 2025
Michael Moye on WelcomeHome CRM: Simplifying Senior Living Sales | Welcome Disruption Podcast
Adrienne Mansfield interviews Michael Moye of WelcomeHome CRM about how technology streamlines workflows for senior living sales teams, improving prospect connections and first impressions in this interview episode.
Who has been a guest on Welcome Disruption
Names identified in recent episode analyses. Showing up to five guests.
James Lee
Maureen Longoria
Jan Golden
Courtney Allen
Nicholas Millspaugh
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,414
Score snapshot 15 Sept 2025
Podcast Authority Score: 21 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
15
Social presence
0
YouTube
68
Engagement
0
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