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Well Conceived Business with Robyn Birkin

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by Robyn Birkin | Online Business Strategist for Women Business Owners

4.9(8 reviews)

252 episodes

Updated Daily

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Podcast Overview

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months. Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace. If you’ve been asking yourself things like… - How do I create, launch and scale a six-figure 1:many program? - How do I juggle being the default parent *and* run a thriving multi-six-figure business? - How can I streamline my online business for more peace and more profit? - How do I run Facebook ads that actually work? …then this podcast is for you. Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO. Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin

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Recent Episodes

July 7, 2026

Million Dollar Launch Series No 3: The Salesgirls Official's Million Dollar Week Takeaways (Ep171)

Macy McNeely didn't run a big launch. She didn't go viral. She just had a million dollar week, and if you've been following the Sales Girls for any amount of time, it probably wasn't her first.In this episode:Why running the same challenge on repeat every month builds a business that a one-off launch never couldThe feeder offer model that quietly fills a $25,000 mastermind without ever launching it directlyWhy premium pricing is the only logical direction when you want to hit serious revenue goalsThe content volume that most seven-figure business owners are actually posting, and why AI isn't doing it for themWhat Macy's daily non-negotiables reveal about what it actually takes to run a business like this alongside three kids<ul><li><a href="https://instagram.com/robynbirkin" rel="noopener noreferrer" target="_blank">Click HERE to follow me on Instagram</a></li><li><a href="https://launcheasylife.com/mastermind" rel="noopener noreferrer" target="_blank">Click HERE to apply for the Peace and Profit Mastermind</a></li></ul>

July 1, 2026

Million Dollar Launch Series No 2: Takeaways from Kate Northrup's $2 million launch (Ep170)

$2 million. 32,000 webinar registrants. $100,000 in Meta ads. This is what a normal, well-executed, big-team launch actually looks like, and it's a very different story to what most people assume.In this episode:Why re-enrolling past students is one of the most overlooked revenue strategies in online businessThe webinar registration page that converted at 31% and what she did about it mid-launchWhy a 1.5% conversion rate from a cold audience is something to celebrate, not spiral aboutThe show-up bonus tightrope that even seven-figure entrepreneurs get wrongWhat her payment plan and six-month money-back guarantee reveal about what actually closes sales at the end of a launch<ul><li><a href="https://instagram.com/robynbirkin" rel="noopener noreferrer" target="_blank">Click HERE to follow me on Instagram</a></li><li><a href="https://launcheasylife.com/mastermind" rel="noopener noreferrer" target="_blank">Click HERE to apply for the Peace and Profit Mastermind</a></li><li><a href="https://open.spotify.com/episode/4MsoBselDvDppYBsGzivEw?si=YrMUzeFZS1upPtaExbOQng" rel="noopener noreferrer" target="_blank">Kate Northrup Online Courses aren't Dead</a></li></ul>

June 23, 2026

Million Dollar Launch Series No 1. Takeaways from Jessi Jean's 2 x million dollar launches (Ep169)

Everyone is talking about Jessie Jean right now, and honestly, you should be paying attention.In the space of a few weeks, she ran two launches that did over a million dollars each. The second one hit a million in just over an hour. This episode breaks down exactly what she did and what you can take from it into your next launch, from how she built her audience, to her sales page structure, the objections she crushed before anyone could voice them, and how she rode the momentum instead of collapsing after it.If you've ever wondered what a textbook bandwagon effect looks like in real time, this is it.Grab the free Hot Launch Leads guide in the links below. It walks through the exact strategy Jessie Jean used, with a real case study from one of my own launches.Links + Resources<a href="launcheasylife.com/grow" rel="noopener noreferrer" target="_blank">Hot Launch Leads (free guide)</a><a href="https://instagram.com/robynbirkin" rel="noopener noreferrer" target="_blank">Click HERE to follow me on Instagram</a><a href="https://launcheasylife.com/mastermind" rel="noopener noreferrer" target="_blank">Click HERE to apply for the Peace and Profit Mastermind</a>

252 total episodes available

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What is Well Conceived Business with Robyn Birkin?: Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place!

The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers.

I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months.

Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace.

If you’ve been asking yourself things like…

How do I create, launch and scale a six-figure 1:many program?

How do I juggle being the default parent and run a thriving multi-six-figure business?

How can I streamline my online business for more peace and more profit?

How do I run Facebook ads that actually work? …then this podcast is for you.

Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy.

If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO.

Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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