- 18
- Episodes
- 3
- Ratings
- Monthly
- Cadence
- 2024
- First episode
About Well Put
Join the Libretto team as they expound and expostulate on trends and best practices in communications for mission-driven organizations. Libretto is a communications firm that helps organizations articulate what they do, believe, and hope to achieve. Our team of seasoned communications professionals brings curiosity, originality, and wide-ranging expertise to the business of words. Learn more about Libretto by visiting libretto-inc.com.
- Publisher
- Libretto
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 3 Jun 2024
- Latest episode
- 17 Sept 2026
Latest episodes
18 episodes in the feed.
17 Sept 2026
Episode 18: Appalachian Mountain Club (with guest Jennifer Norris)
Our next partnership feature is with Jennifer Norris, Chief Development Officer of the Appalachian Mountain Club (AMC). Join us as she and Connor have a conversation about Libretto's engagement with AMC, featuring work on the All Out Action Plan and how it feeds into their upcoming campaign. In this episode: * Jennifer Norris [https://www.linkedin.com/in/jennifer-norris-b8028bb/], CDO at AMC * AMC's website [https://www.outdoors.org/] * All Out Action Plan [https://storymaps.arcgis.com/stories/aa7416095c144e7ca5c7ff1996d9dfa6] * Libretto case study [https://www.libretto-inc.com/our-projects/appalachian-mountain-club/] * Invincible [https://www.imdb.com/title/tt6741278] TV show * Tombow Mono100 [https://www.tombow.com/en/products/mono100/] pencils Hosted by Connor Ferguson Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2026 Libretto. All Rights Reserved.
6 Aug 2026
Episode 17: Qualities of Effective Fundraising Appeals
Fundraising appeals (both print and digital) are key tools for annual giving programs. But what makes an appeal effective? Join Adrian Pio and Ian Sutherland as they talk about Libretto's approach to fundraising appeals and share examples of what has been most effective for us and our clients. In this episode: * Qualities of Effective Fundraising Appeals [https://www.libretto-inc.com/podcast/episode-15-five-tips-for-project-success/] (blog post) * Pratt Institute [https://www.pratt.edu/], their Young Scholars program [https://www.pratt.edu/administrative-departments/office-of-the-provost/center-for-art-design-and-community-engagement-k-12/pratt-young-scholars/], and the Center for Art Design & Community Engagement [https://www.pratt.edu/administrative-departments/office-of-the-provost/center-for-art-design-and-community-engagement-k-12/] * MIT [https://www.mit.edu/] and our Annual Giving work [https://www.libretto-inc.com/our-projects/mit-annual-giving/] with them * Tom Delgado [https://www.youtube.com/channel/UCG1OIoLEjzyjkXA8MHQyiQw] (YouTube) * Hadestown [https://hadestown.com/] Hosted by Adrian Pio and Ian Sutherland Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2026 Libretto. All Rights Reserved.
21 Jul 2026
Episode 16: Lawyers for Civil Rights (with guest Ivan Espinoza-Madrigal)
We're pleased to introduce another project partner on our show this episode: Ivan Espinoza-Madrigal, Executive Director of Lawyers for Civil Rights Boston. We've worked with LCR since 2018 when we helped the organization rebrand, and have remained in close partnership ever since. In this episode, Neal and Adrian sit down with Ivan and discuss that initial partnership, our work since then, and highlight the important work LCR does and continues to do to protect civil rights in New England and beyond. In this episode: * Ivan Espinoza-Madrigal [https://lawyersforcivilrights.org/who-we-are/staff/ivan-espinoza-madrigal-esq/], Executive Director, LCR * Lawyers for Civil Rights (website [https://lawyersforcivilrights.org/]) (Libretto case study [https://www.libretto-inc.com/our-projects/lawyers-for-civil-rights/]) * OverUnder [https://overunder.co/] (design partners) * Hacks [https://www.imdb.com/title/tt11815682/] (TV show) * Project Hail Mary (book [https://andyweirauthor.com/#project-hail-mary]) (movie [https://www.imdb.com/title/tt12042730/]) * Pittsburgh Pirates "Hoist the Cones" [https://sports.yahoo.com/articles/pirates-hoist-cone-celebration-explained-011000236.html] Hosted by Neal Kane and Adrian Pio Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2026 Libretto. All Rights Reserved.
20 May 2026
Episode 15: Five Tips for Project Success
Ever wondered what it takes to keep a project running smoothly? How to best manage schedules, deliverables, and deadlines without going crazy? Join Nancy Boissonnet and Tiffany Carlson as they talk about the evolution of Libretto's project management, as well as some helpful tips and tricks you can put to use to keep your projects on the tracks and moving along. In this episode: * ASFA [case study [https://www.libretto-inc.com/our-projects/alabama-school-of-fine-arts/]] [podcast [https://www.libretto-inc.com/podcast/episode-14-alabama-school-of-fine-arts-with-guest-dr-tim-mitchell/]] * Big Mistakes [https://www.imdb.com/title/tt36957934/] * Other Birds [https://www.sarahaddisonallen.com/other-birds] by Sarah Addison Allen Hosted by Nancy Boissonnet and Tiffany Carlson Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2026 Libretto. All Rights Reserved.
17 Feb 2026
Episode 14: Alabama School of Fine Arts (with guest Dr. Tim Mitchell)
We're thrilled to welcome another special guest to our show: Dr. Tim Mitchell at the Alabama School of Fine Arts (ASFA). Dr. Mitchell is the President of ASFA and has worked with us both in his current role, as well as his former role at the Flint Hill School. He spoke with Librettists Nancy Boissonnet and Connor Ferguson and reflected on the work we did with ASFA circa 2021. In this episode: * Dr. Tim Mitchell [https://www.linkedin.com/in/tim-mitchell-22a50712/], President, ASFA * Alabama School of Fine Arts (website [https://www.asfaschool.org/]) (Libretto case study [https://www.libretto-inc.com/our-projects/alabama-school-of-fine-arts/]) * Hamnet (book [https://www.penguinrandomhouse.com/books/804246/hamnet-movie-tie-in-edition-by-maggie-ofarrell/]) (movie [https://www.imdb.com/title/tt14905854/]) * The Seven Dials [https://www.imdb.com/title/tt31974288/] * Six Seasons of Pasta [https://www.joshuamcfadden.com/projects/six-seasons-of-pasta] Hosted by Nancy Boissonnet and Connor Ferguson Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2026 Libretto. All Rights Reserved.
10 Dec 2025
Episode 13: Best of 2025
Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2025. Here's hoping they bring you joy, make you think, and entertain you in 2026. In this episode: * The Bear [https://www.imdb.com/title/tt14452776/] * Shameless [https://www.imdb.com/title/tt1586680/] * Tales of the Shire [https://talesoftheshire.com/] * Japanese Rural [https://apps.apple.com/us/app/japanese-rural-life-adventure/id1634749545] * My Shipwreck Story [https://www.theatlantic.com/magazine/archive/2025/06/commercial-fisherman-shipwreck/682580/] by Alec Freedman * Mulholland Drive [https://www.imdb.com/title/tt0166924/] by David Lynch * Who Framed Roger Rabbit [https://www.imdb.com/title/tt0096438/] * Ludwig [https://www.imdb.com/title/tt27846061/] * Extraordinary Attorney Woo [https://www.imdb.com/title/tt20869502/] * Thursday Murder Club novels [https://www.penguinrandomhouse.com/series/TM9/a-thursday-murder-club-mystery/] by Richard Osman * Pee-Wee as Himself [https://www.imdb.com/title/tt14419140/] * The American Revolution [https://www.imdb.com/title/tt35328184/] * Long Live the Post Horn! [https://www.versobooks.com/products/815-long-live-the-post-horn?srsltid=AfmBOopZFWtwXOZlUvB8ixlBt58h5MhZRHf-tjADDPlHrULq15iGb-td] by Vigdis Hjorth * John Candy: I Like Me [https://www.imdb.com/title/tt26683420/] * YouTube creators: Harry Mack [https://www.youtube.com/channel/UC59ZRYCHev_IqjUhremZ8Tg], Josh Johnson [https://www.youtube.com/@JoshJohnsonComedy], Daniel Naroditsky [https://www.youtube.com/channel/UCHP9CdeguNUI-_nBv_UXBhw], Cracking the Cryptic [https://www.youtube.com/watch?v=gwUXd_GMrzo] * Intermezzo [https://backcovebooks.com/item/f10yIDkbWsuzs8Kzxkl4hw] by Sally Rooney * Emma (2020) [https://www.imdb.com/title/tt9214832/] * K-Pop Demon Hunters [https://www.imdb.com/title/tt14205554/] Hosted by Nancy Boissonnet, Tiffany Carlson, Connor Ferguson, Ian Sutherland, Neal Kane, and Adrian Pio. Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay. © 2025 Libretto. All Rights Reserved.
13 Nov 2025
Episode 12: Dartmouth Health (with guest Matthew Barone)
We're excited to welcome Matthew Barone to Well Put! Matthew is Executive Director, System Communications at Dartmouth Health, one of the largest healthcare systems in New England, and has been a longtime partner of Libretto. He spoke with Librettists Adrian Pio and Ian Sutherland about our work developing messaging for Dartmouth Health's network of hospitals, clinics, and specialty programs. In this episode: * Matthew Barone [https://www.linkedin.com/in/matthew-barone-2582a66/], Executive Director, System Communications * Dartmouth Health System (website [https://www.dartmouth-health.org/]) (Libretto case study [https://www.libretto-inc.com/our-projects/dartmouth-health/]) * Funny Because It's True [https://www.hachettebookgroup.com/titles/christine-wenc/funny-because-its-true/9780762484430/] by Christine Wenc * Josh Johnson [https://www.joshjohnsoncomedy.com/] Hosted by Adrian Pio and Ian Sutherland Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
16 Sept 2025
Episode 11: Workshops
Once a messaging platform is complete, the time comes to put it to use. Join Nancy Boissonnet and Adrian Pio as they share Libretto's approach to putting the messaging to use via workshops that teach organizations how to share compelling, authentic stories with a unified voice. Mentioned in this episode: * Project: United Way of Central Maryland [https://www.libretto-inc.com/our-projects/united-way-of-central-maryland/] * Project: Dartmouth Health [https://www.libretto-inc.com/our-projects/dartmouth-health/] * Taylor Swift and Travis Kelce: engaged! [https://www.instagram.com/p/DN02niAXMM-/?hl=en] * Big Money (album) by Jon Batiste [https://jonbatistestore.com/products/big-money-digital-album?srsltid=AfmBOoqXIw-bZVjqYsyxFvtjTo6bMqAT9mFXclFAPySInd1sRNR3faZr] * The Bear (TV Series) [https://www.imdb.com/title/tt14452776/] Hosted by Nancy Boissonnet and Adrian Pio Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
15 Jul 2025
Episode 10: Public Speaking
Speaking with the public -- from boards of trustees to student groups and everyone in-between -- is an integral part of what we do at Libretto. Join Neal Kane and Ian Sutherland as they discuss how they prepare for their public speaking engagements, what to do (and not do), and the best way to conclude a presentation. Mentioned in this episode: * GK Training [https://gktraining.com/https://gktraining.com/] * Don't Say Um [https://dontsayum.com/buy-now/] by Michael Chad Hoeppner * The Atlantic [https://accounts.theatlantic.com/products/] * Ear Hustle podcast [https://www.earhustlesq.com/] * "Pee-wee as Himself" [https://www.imdb.com/title/tt14419140/] * The Leftovers [https://www.imdb.com/title/tt2699128/] Hosted by Neal Kane and Ian Sutherland Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
20 May 2025
Episode 9: Themestorming
From creative brief, to group brainstorm, to presentations to the client team and beyond, the Libretto team are experts when it comes to naming fundraising campaigns, initiatives, and organizations. In this episode, Ian, Madison, and Tiffany talk about the creative process of "Themestorming" and the joys and challenges this facet of our work presents. Mentioned in this episode: * Neal Kane's thoughts on Naming: Part 1 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=2773b4cabf], Part 2 [https://us22.campaign-archive.com/?u=dbf6c2d97eae01adea2a860c8&id=9ea78e2446] * Libretto's Names and Themes [https://www.libretto-inc.com/campaign-names-and-themes/] * The Bullet Journal Method [https://bulletjournal.com/] by Ryder Carroll * The Checklist Manifesto [https://atulgawande.com/book/the-checklist-manifesto/] by Atul Gawande * PicklePlay.com [https://pickleplay.com/] (referenced as Pickleballers.com in the episode) * Barbarian Days: A Surfing Life [https://www.penguinrandomhouse.com/books/292954/barbarian-days-by-william-finnegan/] by William Finnegan Hosted by Ian Sutherland, Madison Hunt, and Tiffany Carlson Produced and Edited by Tiffany Carlson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
4 Mar 2025
Episode 8: Messaging for Transitions
From a change in leadership to the start of a major fundraising initiative, moments of transition represent opportunities for organizations to evaluate and refine their messaging. For this reason, Libretto is often called in to consult at these inflection points. In this episode, Nancy and Connor discuss three projects that demonstrate how taking the time to carefully develop messaging—even when certain aspects are still in flux—puts your organization in a strong position to weather whatever comes next. In this episode: Braiding Sweetgrass [https://bookshop.org/p/books/braiding-sweetgrass-robin-wall-kimmerer/16712606], by Robin Wall Kimmerer The Histories [https://bookshop.org/p/books/the-histories-penguin-classics-deluxe-edition-herodotus/17236576?ean=9780143107545&next=t], by Herodotus (translated by Tom "Not Spider-Man" Holland) Hosted by Nancy Boissonnet and Connor Ferguson Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2025 Libretto. All Rights Reserved.
31 Jan 2025
Episode 7: Best of 2024
Restricting the content of best-of lists to things produced or released during a single year is, in many ways, fairly arbitrary. Books, movies, or TV shows don't cease to be relevant as soon as the calendar changes. So we got together to talk about some of the things we particularly enjoyed in 2024. Here's hoping they bring you joy, make you think, and entertain you in 2025. Hosted by Nancy Boissonnet, Tiffany Carlson, Connor Ferguson, Madison Hunt, Neal Kane, Adrian Pio, and Ian Sutherland. Music by Coma-Media, via Pixabay. © 2025 Libretto. All Rights Reserved.
17 Dec 2024
Episode 6: Uncomplicating the Complicated
Libretto team members Tiffany Carlson and Connor Ferguson unravel the puzzles of their daily challenges, revealing how intellectual curiosity keeps things interesting and sparks creative problem-solving.
25 Oct 2024
Episode 5: How to Stay Connected While Working Remotely
Libretto operated out of a traditional office in Boston's South End for more than 20 years, but like many companies, we've been fully remote since 2020, and our team is now spread across six states. As the two Librettists who joined after the switch to remote work, Madison and Tiffany discuss connecting with colleagues virtually, as well as the challenges and opportunities afforded by a fully remote model. Hosted by Madison Hunt and Tiffany Carlson Produced by Ian Sutherland Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
10 Sept 2024
Episode 4: Libretto Then and Now
After almost 28 years, what's changed and what's stayed the same at Libretto? How is the business of communications different today than it was in 1996? The firm's newest employee, Madison, sits down with founder and president Neal to discuss how the firm has evolved. Hosted by Neal Kane and Madison Hunt Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
9 Aug 2024
Episode 3: How to Lead a Great Interview
Every Libretto project starts with in-depth qualitative discovery, allowing us to surface the key differentiators that will be essential in our work. Join Ian and Neal as they discuss how authentic curiosity is critical to a great discovery interview. Hosted by Ian Sutherland and Neal Kane Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
15 Jul 2024
Episode 2: How to Write a Perfect Sentence
A great sentence expresses ideas clearly and concisely, leaving audiences eager keep reading. But as a writer, how do you go from a spark of a thought to a tight, well-constructed sentence? Join Adrian and Ian as they dissect some of their favorite lines from literature—as well as a few sentences they wrote themselves. Hosted by Adrian Pio and Ian Sutherland Produced by Tiffany Carlson Edited by Connor Ferguson Music by Coma-Media, via Pixabay © 2024 Libretto. All rights reserved.
3 Jun 2024
Episode 1: Our Favorite Campaign Themes
When it comes to securing millions in philanthropic contributions, a theme is much more than a way to refer to your campaign—it's a rallying cry for your entire community. Libretto has developed names and themes for campaigns that have collectively raised over $5 billion. Join Adrian and Connor as they talk about what qualities make a successful campaign theme and share some of their favorites. Learn more about Libretto at libretto-inc.com. Music by Coma-Media, via Pixabay.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- Apple Podcasts (US)
- 5.0 / 5
- 1 ratings
- Spotify
- 5.0 / 5
- 2 ratings
Podcast Authority Score: 9 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 4
- Social presence
- 0
- YouTube
- 0
- Engagement
- 32
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