Well Rooted is a platform dedicated to uplifting and celebrating MENA entrepreneurs, creatives, and industry leaders. Each episode dives into the journeys of inspiring individuals who are breaking barriers, building legacies, and making an impact in their fields. From artists and innovators to business visionaries, our guests share their stories, insights, and strategies for success. Whether you're seeking motivation, practical advice, or a deeper connection to the MENA community, Well Rooted Podcast is here to fuel your dreams and help you grow.
A Palestinian horror film. A mentorship project built to break down Hollywood's gates. And a filmmaker who's done playing by anyone else's rules. Haneen sits down with Rola Selbak to talk The Visitor, Safina Filmmaker Project, and what it really takes to make it as a Palestinian in the industry.
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16 Sept 2026
SWANA Summer Recap: World Cup, AIPAC Losses & Visa Bans
A solo recap episode covering the biggest SWANA moments of summer 2026: record Arab and Muslim participation in the FIFA World Cup, visa restrictions and discrimination faced by Iranian and African teams, the controversial Egypt vs. Argentina match, and a wave of pro-Palestine, anti-AIPAC political wins spearheaded by Zohran Mamdani including: Abdul El-Sayed, and Aisha Wahhab. Plus: a look back at three Well Rooted guests - comedian Paul Elia, Ya Albi Oil founder Yasmeen Abouremeleh, and Potion Studio founder Aziza Elwani - and the visa-related tour postponements facing Saint Levant.
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5 Aug 2026
The Potion Studio Founder Aziza El Wanni on Palestinian-Carribean Roots and Hair Care Entrepreneurship
In this episode of Well Rooted, Aziza El Wanni - founder of luxury hair care brand The Potion Studio - breaks down the full arc of building a culturally-rooted beauty company from the ground up: identifying a real gap in the hair care market, the early kitchen-table formulation stage, funding and manufacturing challenges, and the behind-the-scenes story of how The Potion Studio landed on shelves at Nordstrom as a culturally-specific brand.
Aziza also opens up about her dual heritage - Palestinian and Curaçaoan - and how inherited beauty rituals, hair oiling traditions, and undocumented generational knowledge shaped both her personal identity and The Potion Studio's actual formulations. We talk about what other brands get wrong about haircare, how growing up between two diasporic identities shaped her as an entrepreneur, and how her own relationship with her hair has evolved over time.
To shop The Potion Sutdio, click HERE
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Who has been a guest on Well Rooted
Names identified in recent episode analyses. Showing up to five guests.
Jenan Matari
Nadia Khaled
Nasser Al-Rayess
Lauren Harb
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
8 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
39
Social presence
0
YouTube
0
Engagement
32
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