About Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa
If you're a motivated woman who wants to grow your health or wellness business to 7-figures and beyond WITHOUT sacrificing your whole life in the process, this is for YOU!
Learn along with the ever-honest, always 100% real Dr. Laura Park Figueroa as she shares the things no other business coach will tell you about the reality of growing to 7-figures and what it takes to lead at this level of business.
On the Well Women Business podcast, you'll get answers to questions like:
-How much can I afford to pay my new hire?
-How can I be a better leader of my team?
-How can I pay myself more as the CEO?
-How can I stop people-pleasing and make decisions more strategically in my business?
-Why do I feel like an imposter even though my business is financially successful?
-Why do I always feel alone as the CEO?
-Where is my marketing budget best spent right now?
-What financial metrics are most important to track as my business grows?
-How do I know if it's time to hire a new employee?
-How can I navigate difficult conversations with team members?
-How do I work more in my own zone of genius in my business?
-What Key Performance Indicators (KPIs) should I be tracking in my business?
-How can I organize my work better to stop feeling overwhelmed as the CEO?
-What tech tools can help me systematize my business more?
-How can I optimize automated systems in my business?
-What is the best way to interview to ensure I hire the right team members?
-How should I price a new service?
-How can I diversify revenue in my business?
-How can I prioritize my own wellness when my business takes over my life?
-How can I manage my own emotions better to lead my team well?
And so much more!
I'm on a mission to help you grow your service-based health or wellness business to 7-figures without burning out in the process, so you can love your business & love your life, too. Because you deserve BOTH!
xoxo
Dr. Laura Park Figueroa
Episode 27: A 3-Step Protocol for Improving Your Emotional Control to Lead Your Team Well as a Female CEO
I'm only a third of the way through a book that has already changed how I lead my team.
It's Inner Propaganda by Owen Fitzpatrick, and it hands you a simple 3-step protocol for those moments when your emotions hijack your brain at work. As a female CEO (and yes, a perimenopausal one), I needed this.
I'm sharing the story I've told myself for YEARS about my own staff... and the decision about their pay that I announced at our recent staff retreat because of it.
If you're a women business owner scaling a wellness business and you feel everything deeply... this one's for you.
In this episode:
The line from Inner Propaganda that explains why naming your feeling PRECISELY calms your brain down
The "us versus them" story I've told myself about my staff for years... and where I think it really comes from
Why naming your goal changes what your brain does with your feelings
How to tell whether you're leading for your team or just trying to be liked
The pay decision I made for my team this year... and why I made it from my goal, not my feelings
What Ryan Deiss admitted about running a business that made me so grateful (and what it has to do with Costa Rica in January)
Take Action:
Next time your emotions hijack your brain and you start that death spiral of frustration, anger, or loneliness... stop and run the protocol. Name the feeling, name the goal, and take one action toward that goal today.
Resources from this episode:
Inner Propaganda: Leading Hearts and Minds Through Turbulent Times by Owen Fitzpatrick
Well Women Business CEO Reset Retreat: Costa Rica, January 15–19, 2027 (https://wellwomenbusiness.com/retreat) (application only)
Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!
14 Oct 2026
Episode 26: How to Start New Revenue Streams in Your Business [Live Coaching Call with Elizabeth Martin]
Most business owners wait for a crisis before they diversify their revenue. Elizabeth Martin isn't waiting.
Elizabeth is a mental health OT who runs Holistic Community Therapy in Portland, Oregon... the ONLY mental health OT clinic in her state that's reimbursed by insurance. She opened it in 2019, right before the pandemic hit, and kept it going. Now she's looking years ahead and planning new revenue streams to protect what she's built.
In my first-ever live coaching call on the podcast, she lets us listen in as she bravely thinks it through out loud in public.
If you're a women business owner scaling a wellness business, her questions are the ones you should be asking too.
In this episode:
Why Elizabeth's long-term thinking about revenue risk is exactly what smart CEOs do... and why my cash-heavy practice needs the same thinking in reverse
Why some insurance-based practices set up a SEPARATE entity before they offer cash-based services (not legal advice!)
Why a cash-based offer should cost 2 to 3 times what insurance pays
The parent coaching service I've wanted to launch for YEARS... and why this conversation has me rethinking revenue in my own practice
How a new revenue stream can give someone on your team a path to leadership
You're not selling your services, you're selling an outcome... plus the simple next step Elizabeth chose to test her idea
Take Action:
Decide what the next revenue source in your business should be... the one that diversifies your income with the least amount of work and the most enjoyment. Write it down this week and take one step towards building that revenue source.
Resources from this episode:
Well Women Business Assessment (https://wellwomenbusiness.com/assessment) (take it to apply for a live coaching call on the podcast)
Well Women Business CEO Reset Retreat (https://wellwomenbusiness.com/retreat): Costa Rica, January 15–19, 2027 (application only)
Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!
7 Oct 2026
Episode 25: Avoid These Strategic Planning Mistakes I Made...So You Can Solve Real Problems in Your Business
Description
I just spent four or five episodes teaching you my strategic planning framework... and then one article, sent to me before a board retreat, showed me what it was missing.
Today I'm getting honest about the strategic planning mistakes I made for years as a women business owner, and what I'm changing now. I walk through Richard Rumelt's four hallmarks of bad strategy, the three-part kernel of good strategy, and the one step I was skipping before every annual plan.
If you're scaling a wellness business and your plan reads more like a wish list than a solution, this one is for you.
In this episode:
The listener email that called me "literally the only person" she hears talk about what goes wrong... and why I keep doing it
What I got RIGHT in my strategic planning series... and the one ingredient that was missing the whole time
Rumelt's four hallmarks of bad strategy, and which ones I was guilty of
Why "grow revenue by 10%" is a goal... NOT a strategy
The real staffing problem I diagnosed in my own business last year, and where our staff satisfaction scores landed this quarter
The three-part "kernel" of good strategy, and how my nonprofit board used it to decide what to say NO to
Take Action:
Pull out the strategic plan you started during the last few episodes and look at it again. Before you add another goal, write down the specific problem your business is trying to solve... then decide this week whether your plan actually solves it.
Resources from this episode:
The Perils of Bad Strategy by Richard Rumelt
Good Strategy Bad Strategy by Richard Rumelt
Annual Strategic Planning Workbook/Template
The Unfiltered Female CEO Newsletter — sign up at wellwomenbusiness.com (https://wellwomenbusiness.com)
Well Women Business CEO Reset Retreat — Costa Rica, January 15–19, 2027 (application only) (https://wellwomenbusiness.com/retreat)
Please subscribe and leave a review for the Well Women Business Podcast wherever you listen. It helps the podcast reach more women, and I read every single one!
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