WellBuilt is a video and audio podcast that not only highlights the people and stories behind organizations redefining what it means to live well but also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.
WellBuilt
Claim This Podcastby Jonathan Shooshani
5.0(16 reviews)
85 episodes
Updated Weekly
Accepts GuestsHas SponsorsLocation 🇺🇸
57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality85
Social0
YouTube0
Engagement71
Podcast Overview
WellBuilt is a video and audio podcast that not only highlights the people and stories behind organizations redefining what it means to live well but also shares the journeys of timeless organizations that, through innovation and resilience, have been well-built to endure and thrive across generations.
Language
🇺🇲
Publishing Since
11/29/2021
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57
Podcast Authority
BetaFairBased on show quality, social media presence, reviews, charts, and more
Quality85
Social0
YouTube0
Engagement71
8
Excellent Areas
1
Good Performance
10
Growth Opportunities
excellent
Episode Length
44 minutes
Performing excellently!
good
iTunes Tags
6.5/10
Recommendations available
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needs improvement
Publishing Consistency
Every 19 days
Recommendations available
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Recent Episodes
June 5, 2026
This Married Couple Tracked Down Grocery Buyers for a Year to Build a Category Defining Healthy Cereal Brand 🥣 | Ian & Margaret Wishingrad, Co-Founders of Three Wishes
Host Jon interviews Ian and Margaret Wishingrad, co-founders of Three Wishes, about their journey building a category-defining healthy cereal brand through relentless retail outreach and overcoming early investor skepticism.
April 27, 2026
From CIA to Taking Rucking Mainstream 🎒 | Emily McCarthy, Co-Founder of GORUCK
<p>In this episode of <a href= "https://joon.io/podcast/">WellBuilt</a>, Jon sat down with <a href="https://www.linkedin.com/in/emily-mccarthy-ab8b8928">Emily McCarthy</a>, Co-Founder and Chief Community Officer of GORUCK.</p> <p>Emily traces the origins of GORUCK from her time as a CIA case officer operating solo across West Africa, to building an event and community empire around a simple idea: walking with weight. She unpacks how a military-issue bag Jason built her in a rebel-held region of Côte d'Ivoire became the blueprint for the GR1, how GORUCK went from lending out bricks at 1am in New York City to 700+ Ruck Clubs worldwide, and why she believes rucking is on its way to becoming bigger than running.</p> <p>They covered:</p> <p>🎒 How rucking was born not in a gym or a startup office, but in the field — Jason training as a Green Beret, Emily rucking through West Africa on Intel operations, both unknowingly building the foundation for a brand.</p> <p>🧱 The scrappy, absurd early days: Jason showing up to events with Home Depot bricks in a rental car, loaning out bags to prove they wouldn't fail, going from $100K to $12M in just a few years.</p> <p>🌍 How Emily's CIA tradecraft — spotting, assessing, building community in austere environments — became the direct blueprint for GORUCK's event and Ruck Club model.</p> <p>💪 Why rucking hits the sweet spot of cardio + strength + community, and how Emily is now focused on making it more accessible to women through initiatives like the Mother Rucker 5K series.</p> <p>🧫 The pandemic pivot: how Emily opened a Google Drive folder of 100+ city scavenger hunts to the world, and how that moment became one of GORUCK's most powerful community moves.</p> <p>🏃♀️ Where GORUCK is headed — from a Costa Rica Ruck & Flow retreat for women to D-Day events in France, and a bold goal: making rucking bigger than running.</p> <p> </p>
April 10, 2026
Turning an Invasive Species Into a Nutrient-Dense Food Source 🦌 | Jake Muise, Co-Founder & CEO of Maui Nui Venison
Host Jon interviews Jake Muise, Co-Founder & CEO of Maui Nui Venison, about transforming Hawaii's invasive deer into a nutrient-dense, sustainable food source.
85 total episodes available with 13 transcripts
Recent guests on WellBuilt
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Ian Wishingrad
Guest
Margaret Wishingrad
Guest
Michael Doney
Guest
Steve Martocci
Guest
Ellen DaSilva
Guest
Shervin Shaikh
Guest
Anousheh Ansari
Guest
Tero Isokauppila
Guest
Kal Vepuri
Guest
Jason McCarthy
Guest
Jack Savage
Guest
Luke Saunders
Guest
Deep-dive analytics for WellBuilt
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is WellBuilt?
- How often does this podcast release new episodes?
This podcast updates weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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