Wellness industry entrepreneur shares hard-earned lessons on building a high-performing team, from identifying 'bad' turnover to defining the right fit and maintaining engagement.
25 Oct 2024
Wellness Biz Secrets Podcast | When Should You Hire a Marketing Agency for Your Med Spa?
Are you a med spa or wellness business owner trying to figure out if hiring a marketing agency is the right move? In this episode of Wellness Biz Secrets, I’m breaking down two critical questions that every business owner should answer before jumping into paid advertising:
1. When is the right time to run paid ads for your med spa? It’s not just about throwing money at ads—it’s about making sure you have the necessary systems in place to convert those leads into paying clients. I’ll walk you through the three core functions you need in your business before running ads:
Lead Generation: How to choose the right offer and types of ads to run.
Lead Nurture: The system you need to get leads in the door.
Sales Process: How to close deals—what to sell, how much to charge, and how to convert cold leads into loyal clients.
2. How to choose the right marketing agency?Not all marketing agencies are created equal, and it’s crucial to choose one that truly understands your business. I’ll break down the four key aspects to look for when hiring an agency:
Industry-Specific Expertise: Does the agency understand your business model?
Social Proof: Have they successfully helped at least 20 businesses like yours?
Resources & Team: Do they have the staff and infrastructure to support your business?
Partnership Approach: Are they focused on more than just lead generation? A real partner will help ensure that your lead generation, lead nurture, and sales process are all working together to turn leads into clients.
This episode is packed with actionable insights that will help you make informed decisions about when and how to hire a marketing agency to help your med spa scale.
Tune in now to learn how to make the right moves for your business’s growth! 🎙️
#BusinessGrowth #MarketingTips #Entrepreneur #SmallBusiness #LeadGeneration #WellnessBusiness #MedSpa #MarketingAgency
18 Oct 2024
Wellness Biz Secrets Podcast | Scaling Slowly for Faster Growth with Jenessa Mckray
In this episode of Wellness Biz Secrets, I sit down with Jenessa Mckray, owner of Frisco Body Contouring & Weight Loss, to dive deep into the world of a new startup med spa. Jenessa brings a unique perspective to the table: she works full-time in the ER and has built a thriving med spa business that’s grown organically from the ground up. 🌱
Jenessa shares her journey of scaling with intention, proving that sometimes, the fastest route to success is taking it slow. Instead of jumping straight into growth mode, she focused on setting up her business for long-term success by embracing the mindset of an owner—not an operator.
What you’ll learn:
👉 The Power of Organic Growth: Jenessa shares how Frisco Body Contouring has achieved impressive growth by building solid systems first and chasing leads second.
👉 Owner vs. Operator Mindset: Why she chose to focus on building a team, implementing systems, and setting up KPI tracking from the start—giving her the freedom to work on the business, not just in it.
👉 Developing Your Team: Jenessa talks about the importance of investing in personal development for both herself and her team, and how this mindset shift has set her up to win big when it comes time to scale.
👉 Scaling with Marketing & Systems: Now that her foundation is in place, Jenessa is ready to take marketing to the next level. She discusses the steps she’s taking to ramp up her med spa and scale faster than ever.
If you’re looking to build a med spa business or grow your existing wellness business, this episode is packed with insights on how to scale sustainably, develop a winning team, and why personal development is key to business success.
Tune in now to hear Jenessa’s inspiring journey and discover how to set your business up for real growth! 🎙️
#SuccessStories #MedSpa #Entrepreneur #BusinessGrowth #OrganicGrowth #WellnessBusiness #TeamDevelopment #MarketingStrategy #SmallBusiness
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