Wellness Marketing 101

About Wellness Marketing 101

Welcome to Wellness Marketing 101. I’m Boryana — a marketing professor, mom of three, and a passionate advocate for all things health and wellness. I’m also the founder of Black Sea Advanced Marketing Solutions, where I help entrepreneurs build purpose-driven businesses in order to connect authentically with their ideal customers on a deeper level. Wellness Marketing 101 is the podcast for you if you’re an entrepreneur and want to know where to start with marketing. I’ll guide you with simple, clear, and actionable steps to help you build a rock solid foundation and grow your business organically by attracting the right for you customers. I also share personal experiences that have taught me valuable lessons that I can now apply to building my own business while also helping others do the same. Last, but not least, entrepreneurship isn't for the faint heart. Sometimes we are so deep in the hustle that we forget to take care of ourselves to be able to keep pouring into everyone and everything around me. I have therefore made it a purpose of mine to not only set time aside for self-care but also remind others they should do the same so they avoid burnout and stay sane on this crazy journey.

Publisher

Boryana Dimitrova

Category

business

Language

en

Explicit

No

First episode

10 May 2025

Latest episode

21 May 2026

Latest episodes

60 episodes in the feed.

1. 

   21 May 2026

   Episode60: Building Community Over Competition with Jessi Sheridan

   In this episode of Wellness Marketing 101, I sit down with Jessi Sheridan, founder of Habituelle, a leadership and community platform for ambitious women. Jessi shares how a pivotal moment during the pandemic sparked the creation of Habituelle, evolving from a storytelling platform into a thriving ecosystem that includes events, coaching, and membership. We dive into the power of community, why collaboration beats competition, and the mindset shifts women need to grow both personally and professionally. This conversation is especially relevant for women balancing business, leadership, and motherhood. Key Takeaways Community is a growth acceleratorWomen thrive when they support, not compete with, one another. Abundance vs. scarcity mindsetThere is enough opportunity for everyone. The right clients will align with you. Mindset is the biggest growth barrierFear, self-doubt, and the “inner critic” often hold women back more than skill or experience. You don’t have to do it allDelegation, outsourcing, and asking for help are essential for sustainable success. Intentional networking mattersJessi’s events are designed not just to connect people but to actively support women-owned businesses. You can design your life and businessEntrepreneurship can create flexibility, especially for moms who want to be present while building something meaningful. Notable Moments How Habituelle grew organically through referrals and shared values Why women sometimes hesitate to support each other—and how to change that The simple mindset shift Jessi uses to quiet self-doubt: “No, thank you.” Balancing motherhood and entrepreneurship without striving for perfection About the Guest Jessi Sheridan is the founder of Habituelle, a community and coaching platform supporting women in leadership and business. Through storytelling, events, and coaching, she helps women grow with intention and connection. Connect with Jessi Website: hhttps://habituelleleadership.com/ Instagram: @habituelle Personal: @jessi.sheridan If you enjoyed this episode, share it with a fellow entrepreneur and leave a quick review, it helps more women find the support they need. Connect with me Instagram: @BlackSeaAMS Website: https://www.blackseaams.com/

2. 

   14 May 2026

   Episode59: How Bikram Yoga Improves Mental Clarity, Discipline, and Self-Awareness with Esak Garcia

   In this episode of Wellness Marketing 101, I sit down with longtime Bikram Yoga practitioner, teacher, and yoga asana world champion Esak Garcia to explore the deeper meaning behind the practice and why so many people turn to the hot room not just for physical fitness, but for healing, mental clarity, discipline, and self-awareness. I share how I first discovered Bikram Yoga in 2011 while navigating anxiety and panic attacks during my PhD program, and how the practice eventually became an essential part of my life as an entrepreneur, athlete, mother, and educator. Together, they discuss: The origins and philosophy behind Bikram Yoga Why the heat creates such a transformative mental experience The connection between yoga, spirituality, and self-awareness The role of discipline and ego in the practice Yoga asana competitions and the mindset behind them The difference between fitness-focused yoga and ancient yoga philosophy Why so many athletes are drawn to hot yoga Injury recovery, longevity, and adapting the practice during pregnancy How Bikram Yoga evolves from a workout into a lifelong lifestyle practice Esak also shares insights into: His journey into yoga through sports and family influence Competing and winning yoga asana championships The philosophy behind healthy competition His E84 teacher trainings and Jedi Fight Club immersions Why technique and consistency matter more than flexibility Key Takeaways Yoga is as much a mental practice as it is physical. The heat in Bikram Yoga acts as a tool for presence and focus. Flexibility develops over time through consistency and awareness. Self-awareness and self-control are foundational to both yoga and entrepreneurship. Progress in yoga often happens incrementally and requires patience. Healthy competition can inspire growth and self-mastery. Long-term practitioners often describe Bikram Yoga as a lifestyle rather than a fitness trend Books Mentioned Autobiography of a Yogi by Paramahansa Yogananda Yoga Body by Mark Singleton Connect with Esak Garcia Instagram: @esakgarcia Website: https://www.esakgarcia.com/

3. 

   7 May 2026

   Episode58: Safe Skincare for Tweens: Building Confidence, Not Damage with Ashley Gould, Founder of The Dew Generation

   In this episode of Wellness Marketing 101, host I sit down with Ashley Gould, founder of The Dew Generation, a skincare brand created specifically for tweens. Ashley shares how her experience as a master esthetician and mom led her to develop gentle, age-appropriate skincare products that prioritize skin health over trends. Together, they discuss the dangers of adult skincare products being marketed to young audiences, the importance of education for both parents and kids, and how brands can truly serve their customers with intention and integrity. What You’ll Learn: Why most skincare products on the market are not suitable for tween skin The difference between hydration vs. moisture (and why it matters) How overusing acne products can actually damage young skin The 3 essential steps every tween skincare routine needs Why boys should be included in skincare conversations too How Ashley built a brand rooted in education, safety, and simplicity The role of branding and sensory experience in connecting with younger audiences Key Takeaways: Tween skincare should be simple, gentle, and protective More products ≠ better results Education is just as important as the product itself Confidence starts with feeling good in your own skin—not “fixing” it Strong brands are built with purpose first, aesthetics second Connect with Ashley Gould: Instagram: @thedewgenerationEmail: hello@thedewgeneration.com Connect with Boryana: Instagram: @blackseaams Loved This Episode? If you found this helpful: ⭐ Leave a review📤 Share it with a friend who’s house hunting📲 Follow for more marketing and business insights

Who has been a guest on Wellness Marketing 101

Names identified in recent episode analyses. Showing up to five guests.

• Chalise Saunders
• Michelle Niedzela
• Boryana Straubel

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

3 ratings

Spotify

3.0 / 5

2 ratings

Podcast Authority Score: 39 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

66

Social presence

0

YouTube

0

Engagement

32

Contact Wellness Marketing 101

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.