- 12
- Episodes
- 2022
- First episode
About We're With The Brand
What happens when you mix a consumer point-of-view with a marketer’s knowledge and a (hefty) sprinkle of branding? This podcast. Hosts Paula Bouza and Hannah Carr lead you through the sometimes-misunderstood, often-fun world of branding. From dissecting mega-corporations to looking at current campaigns, they’ll candidly cover branding basics and more.
- Publisher
- Paula Bouza and Hannah Carr
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 12 Jul 2022
- Latest episode
- 23 Dec 2022
Latest episodes
12 episodes in the feed.
23 Dec 2022
Ep. 11 | Billboard Advertising
We know—this one often flies under the radar. But billboard advertising is worth talking about, especially if you have the extra budget to spare. Join us as we chat about what makes billboards effective. Although they don't have all the glitz and glamour of highly targeted social ads or the crazy analytics of PPC ads, billboards are great to use for brand awareness and local marketing campaigns. They're especially great if you have a hard time marketing your product because it gets flagged (hi to the edgy brands and cannabis brands). Whether you're selling cannabis or law services, there's a reason many successful companies add billboard advertising to their marketing efforts. Find out why in this episode. We're a digital marketing agency, but we still have a love for traditional ads. If you're looking for billboard mock-ups, contact the pros at youtechagency.com.
9 Dec 2022
Ep. 10 | Brand Familiarity ft. Jeremy Palomo
No matter your brand, you want to make sure that people recognize and resonate with it. But how? We'll let Jeremy answer that. In this episode, we chat with special guest Jeremy Palomo, a graphic design and branding whiz. Jeremy walks us through what brand familiarity really means and how to achieve it through visual identity, verbiage, and consistency. We get into the nitty gritty: logo shapes, personality on social media, and copy choice. But it all ties full circle to the most important thing to consider: how is your brand presented? Branding and design go hand in hand. Luckily, we do both. Check us out at youtechagency.com.
25 Nov 2022
Ep. 9 | Branding Fails & Wins of 2022
In honor of 2022 wrapping up, we're discussing two of the biggest branding fails and two of the biggest branding wins. Join Hannah and Paula as they talk about greenwashing, Duolingo's meteor-like rise to Tik Tok fame, and more. Want to be sure your 2023 is full of branding wins? Talk to an agency with years of proven results under their belt. Visit youtechagency.com (https://www.youtechagency.com/).
11 Nov 2022
Ep. 8 | The Power of Why ft. Mike Norris
This one's a special one. Youtech's very own CMO, Michael Norris, makes a guest appearance to talk about some branding basics. The main theme is "why." And, yes, we're being completely serious. When building your brand, you have to start with the "why." Lasting, good companies always have a very clear "why." Starbucks' "why" is they wanted to create an "in-between place" between work and home. Apple's why is to challenge the status quo and be innovative. So...how do you begin to determine your "why" when branding your company? Join Michael and the WWTB gals to find out. Check out our agency at youtechagency.com.
28 Oct 2022
Ep. 7 | Amazon A+ Content
Welcome to your intro class to Amazon content. Today's lesson includes product listings, ads, and a heavy dose of Amazon A+ Content. The takeaway? Staying consistently branded across all platforms is possible—yes, even on Amazon. Think of it like this: if Amazon content is that midterm you're dreading, then this episode is your trusty study guide...or should we say cheat code? Want to talk to the Amazon content pros? Check out our agency here (https://www.youtechagency.com/).
30 Sept 2022
Ep. 6 | News Round-Up
Welcome to News Round-Up, where we take a break from the usual and serve up bite-sized news stories. In this episode, we're talking about Spotify's move towards audiobooks, Ulta's brand new store design, and how influencers and micro-content creators are taking over marketing. Honorable mentions include Snapchat's new web browser version (we're just as confused as you are) and ESPN's Creator Network. Check out our agency here (http://youtechagency.com%20/). Sources: https://www.cnbc.com/2022/09/20/spotify-announces-launch-of-audiobooks-for-us-listeners.html (https://www.cnbc.com/2022/09/20/spotify-announces-launch-of-audiobooks-for-us-listeners.html) https://www.wsj.com/articles/spotify-offers-audiobook-service-with-300-000-titles-11663674852 (https://www.wsj.com/articles/spotify-offers-audiobook-service-with-300-000-titles-11663674852) https://www.retailbrew.com/stories/2022/09/13/ulta-s-vp-of-store-design-and-experience-paul-loux-breaks-down-the-new-ulta-layout?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew&mid=26079f3340e30ce9bb54f03521b2a6c3 (https://www.retailbrew.com/stories/2022/09/13/ulta-s-vp-of-store-design-and-experience-paul-loux-breaks-down-the-new-ulta-layout?utm_campaign=mkb&utm_medium=newsletter&utm_source=morning_brew&mid=26079f3340e30ce9bb54f03521b2a6c3) https://www.theverge.com/2022/9/15/23354689/snapchat-for-desktop-web-version-rollout (https://www.theverge.com/2022/9/15/23354689/snapchat-for-desktop-web-version-rollout) https://www.marketingdive.com/news/espn-sports-creator-network-gen-z-tiktok/632160/ (https://www.marketingdive.com/news/espn-sports-creator-network-gen-z-tiktok/632160/)
16 Sept 2022
Ep. 5 | Growing Up With Brands
Do you have a soft spot for Lucky Charms? Still cherish your Hot Wheels collection from your childhood? Memorized the Meow Mix jingle? In this episode, we're taking a look at how brands become iconic over the course of our lives—starting right from childhood. Like most things regarding branding, there is a formula to follow when branding toward children. Tune in to learn more. Check out our agency here (http://youtechagency.com%20/). Sources: https://www.emerald.com/insight/content/doi/10.1108/13612020410518664/full/html (https://www.emerald.com/insight/content/doi/10.1108/13612020410518664/full/html) https://www.marketingweek.com/marketing-to-kids/ (https://www.marketingweek.com/marketing-to-kids/) https://www.sciencedirect.com/science/article/abs/pii/S0195666312000980 (https://www.sciencedirect.com/science/article/abs/pii/S0195666312000980) https://99designs.com/blog/logo-branding/designing-for-kids/ (https://99designs.com/blog/logo-branding/designing-for-kids/) https://www.forbes.com/sites/mariansalzman/2013/01/08/when-should-branding-begin/?sh=6266a42431d4 (https://www.forbes.com/sites/mariansalzman/2013/01/08/when-should-branding-begin/?sh=6266a42431d4) https://medium.com/@behaviorinstitute.tr/marketing-to-children-is-no-childs-play-8715a73b032b (https://medium.com/@behaviorinstitute.tr/marketing-to-children-is-no-childs-play-8715a73b032b) https://un.ga/reads/understanding-childrens-influence-on-parents-purchase-decisions/ (https://un.ga/reads/understanding-childrens-influence-on-parents-purchase-decisions/) https://www.forbes.com/sites/amyschoenberger/2021/12/01/the-kids-are-alright-thanks-to-these-innovative-childrens-brands/?sh=cdfa78d54dd9 (https://www.forbes.com/sites/amyschoenberger/2021/12/01/the-kids-are-alright-thanks-to-these-innovative-childrens-brands/?sh=cdfa78d54dd9) https://sourcingjournal.com/topics/lifestyle-monitor/how-brands-serve-kids-parents-childrens-wear-cotton-lifestyle-monitor-150318/ (https://sourcingjournal.com/topics/lifestyle-monitor/how-brands-serve-kids-parents-childrens-wear-cotton-lifestyle-monitor-150318/) https://books.google.com/books?hl=en&lr=&id=DCug6hGmOXAC&oi=fnd&pg=PA1&dq=marketing+to+kids&ots=NUbm3O6tt6&sig=spIxPaG9P-Tq3gns4XXSKmR7knM#v=onepage&q=marketing%20to%20kids&f=false (https://books.google.com/books?hl=en&lr=&id=DCug6hGmOXAC&oi=fnd&pg=PA1&dq=marketing+to+kids&ots=NUbm3O6tt6&sig=spIxPaG9P-Tq3gns4XXSKmR7knM#v=onepage&q=marketing%20to%20kids&f=false) http://www.jcr-admin.org/files/pressreleases/031114081639_March2014Release2.pdf (http://www.jcr-admin.org/files/pressreleases/031114081639_March2014Release2.pdf)
2 Sept 2022
Ep. 4 | Battle of the Brands
Welcome to Battle of the Brands. Pick your fighter: iPhone or Android? McDonald's or Panera? Target or Walmart? No matter the industry, brands are always going to have direct and indirect competitors. In this episode, we go over the types of brand competition, why rivalry between brands usually works, and how you can apply it to your own company on a smaller scale (hi, competitor keywords). The key takeaway is this: brands can battle it out all they want, but the power really is in the consumer's hands. Visit our agency here. (http://youtechagency.com/) Sources: https://www.sciencedirect.com/science/article/abs/pii/S0148296311002530 (https://www.sciencedirect.com/science/article/abs/pii/S0148296311002530) https://www.tandfonline.com/doi/abs/10.1080/15332969.2014.885370 (https://www.tandfonline.com/doi/abs/10.1080/15332969.2014.885370) https://www.sciencedirect.com/science/article/abs/pii/S0148296318301437 (https://www.sciencedirect.com/science/article/abs/pii/S0148296318301437) https://www.indeed.com/career-advice/career-development/what-is-brand-competition (https://www.indeed.com/career-advice/career-development/what-is-brand-competition) https://fortune.com/2013/03/21/the-50-greatest-business-rivalries-of-all-time/ (https://fortune.com/2013/03/21/the-50-greatest-business-rivalries-of-all-time/) https://www.entrepreneur.com/article/242148 (https://www.entrepreneur.com/article/242148) https://medium.com/illumination/rivalries-are-not-always-about-winning-93db5371e111 (https://medium.com/illumination/rivalries-are-not-always-about-winning-93db5371e111)
19 Aug 2022
Ep. 3 | The Authenticity Episode
It’s easy to be authentic, right? Maybe not. As a business and a brand, authenticity doesn't always come naturally. Oftentimes, it needs to be learned—especially in the scope of marketing. Authenticity equals trust, and trust equals loyal consumers. Listen to this episode to hear how the authenticity trend got started (hint: it involves Millenials and Gen Z), and what your business needs to do to thrive in this modern age of being open and honest with your consumers. Check out our agency - https://www.youtechagency.com/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa21sLWJRRVhZSkEwSm1vb1M5TEFjYkVORW51QXxBQ3Jtc0tsdGIxOUxnMF9UNXVOTlotY0JSTC15d0JuRWFreU9uTGIyNmRzczJ6LTRBakoxOE1FZnBpZVU3ZEVBUzNRUTdkNzZtbmd0YzJkNDZLdXFzZWZyTExEX2RzSlRtZkZnazJadzdZUmdtb2dtR090QUJEUQ&q=https%3A%2F%2Fwww.youtechagency.com%2F&v=V4lVmvsXPZw)
5 Aug 2022
Ep. 2 | Logo Mania: Logos & Branding
How important are logos, really? Well, 90% of the information processed by our brains is visual—so the answer is "pretty important."In the words of our Creative Director, "Logos are the cornerstone of brand recognition." We couldn't have said it better. With humans being inherently visual creatures, a logo can help tie in your brand identity to a visual—making people more likely to remember and recognize you. And if people are remembering you, you're more likely to succeed. In this episode, we cover why logos help branding, examples of successful logos, and tips for creating your own logo. Check out our agency here (http://youtechagency.com/). Sources https://velvetshark.com/articles/why-do-brands-change-their-logos-and-look-like-everyone-else (https://velvetshark.com/articles/why-do-brands-change-their-logos-and-look-like-everyone-else) https://www.forbes.com/sites/theyec/2018/11/30/the-importance-of-having-the-right-logo/?sh=7d1464dd1ccb (https://www.forbes.com/sites/theyec/2018/11/30/the-importance-of-having-the-right-logo/?sh=7d1464dd1ccb) https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective#:~:text=A%20well%2Ddesigned%20logo%20can,a%20brand%20is%20all%20about (https://hbr.org/2019/09/a-study-of-597-logos-shows-which-kind-is-most-effective#:~:text=A%20well%2Ddesigned%20logo%20can,a%20brand%20is%20all%20about). https://movableink.com/blog/29-incredible-stats-that-prove-the-power-of-visual-marketing (https://movableink.com/blog/29-incredible-stats-that-prove-the-power-of-visual-marketing) https://www.thebrandingjournal.com/2019/05/difference-logo-design-branding/#:~:text=design%20and%20branding%3F-,Logo%20design%20is%20the%20process%20of%20designing%20a%20logo.,their%20products%20over%20the%20competition (https://www.thebrandingjournal.com/2019/05/difference-logo-design-branding/#:~:text=design%20and%20branding%3F-,Logo%20design%20is%20the%20process%20of%20designing%20a%20logo.,their%20products%20over%20the%20competition). https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1326 (https://pubsonline.informs.org/doi/abs/10.1287/mksc.2021.1326) https://vtldesign.com/brand-development/brand-and-logo-questionnaire/ (https://vtldesign.com/brand-development/brand-and-logo-questionnaire/) https://blog.hubspot.com/sales/positioning-statement#:~:text=Nike%20Positioning%20Statement%3A,of%20the%20highest%20quality%20materials (https://blog.hubspot.com/sales/positioning-statement#:~:text=Nike%20Positioning%20Statement%3A,of%20the%20highest%20quality%20materials). https://www.businessinsider.com/baskin-robbins-redesign-photos-of-logo-packaging-merch-2022-4#baskin-robbins-is-getting-a-major-rebrand-the-multinational-ice-cream-brand-is-ditching-the-blue-in-its-logo-in-favor-of-brown-and-opting-for-a-simpler-font-with-the-companys-name-fully-capitalized-and-a-dot-standing-in-for-the-hyphen-1 (https://www.businessinsider.com/baskin-robbins-redesign-photos-of-logo-packaging-merch-2022-4#baskin-robbins-is-getting-a-major-rebrand-the-multinational-ice-cream-brand-is-ditching-the-blue-in-its-logo-in-favor-of-brown-and-opting-for-a-simpler-font-with-the-companys-name-fully-capitalized-and-a-dot-standing-in-for-the-hyphen-1) https://docs.google.com/document/d/18mWVI49ivNwOKWQ2eF0COxlodIH3qHQf69L4mECEeOs/edit#heading=h.hhevn0icya3z (https://docs.google.com/document/d/18mWVI49ivNwOKWQ2eF0COxlodIH3qHQf69L4mECEeOs/edit#heading=h.hhevn0icya3z) Chat with Babs, Creative Director
22 Jul 2022
Ep. 1 | A-List Ads: Celebrities in Advertising
Celebrity advertising is interesting. At its core, it taps into a consumer's psychological desires—like wanting community, social approval, and superiority. At a broader level, celebrities help companies hone in on their brand and bring it to the spotlight—or create a brand altogether. In this episode of WWTB, we're dissecting celebrity advertising and how it affects branding. It's something that's been going on for decades and proves effective (almost) every single time. Sources: https://sciendo.com/downloadpdf/journals/picbe/13/1/article-p1079.xml (https://sciendo.com/downloadpdf/journals/picbe/13/1/article-p1079.xml) https://www.searchenginejournal.com/social-celebrity-endorsements/415568/#close (https://www.searchenginejournal.com/social-celebrity-endorsements/415568/#close) https://www.marketing-schools.org/types-of-marketing/celebrity-marketing/#section-2 (https://www.marketing-schools.org/types-of-marketing/celebrity-marketing/#section-2) https://techcrunch.com/2020/11/28/how-ryan-reynolds-and-mint-mobile-worked-without-becoming-the-joke/ (https://techcrunch.com/2020/11/28/how-ryan-reynolds-and-mint-mobile-worked-without-becoming-the-joke/) https://www.psychologytoday.com/us/blog/the-science-behind-behavior/201511/can-celebrity-endorsement-hurt-the-brand (https://www.psychologytoday.com/us/blog/the-science-behind-behavior/201511/can-celebrity-endorsement-hurt-the-brand) https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html (https://www.nytimes.com/2017/04/05/business/kendall-jenner-pepsi-ad.html) Check out our agency: www.youtechagency.com (https://www.youtechagency.com/)
12 Jul 2022
We're With the Brand | Get To Know Us
Welcome to We’re With the Brand! This week hosts Paula Bouza and Hannah Carr talk about what to expect—from episode topics to publishing schedules—and tell you a little bit about the background of this podcast. Check out our agency: www.youtechagency.com (https://www.youtechagency.com/)
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