by Paula Bouza and Hannah Carr
What happens when you mix a consumer point-of-view with a marketer’s knowledge and a (hefty) sprinkle of branding? This podcast. Hosts Paula Bouza and Hannah Carr lead you through the sometimes-misunderstood, often-fun world of branding. From dissecting mega-corporations to looking at current campaigns, they’ll candidly cover branding basics and more.
Language
🇺🇲
Publishing Since
7/12/2022
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December 23, 2022
<p>We know—this one often flies under the radar. But billboard advertising is worth talking about, especially if you have the extra budget to spare.</p> <p>Join us as we chat about what makes billboards effective. Although they don't have all the glitz and glamour of highly targeted social ads or the crazy analytics of PPC ads, billboards are great to use for brand awareness and local marketing campaigns. They're especially great if you have a hard time marketing your product because it gets flagged (hi to the edgy brands and cannabis brands). Whether you're selling cannabis or law services, there's a reason many successful companies add billboard advertising to their marketing efforts. Find out why in this episode.</p> <p>We're a digital marketing agency, but we still have a love for traditional ads. If you're looking for billboard mock-ups, contact the pros at youtechagency.com.</p>
December 9, 2022
<p>No matter your brand, you want to make sure that people recognize and resonate with it. But how? We'll let Jeremy answer that.</p> <p>In this episode, we chat with special guest Jeremy Palomo, a graphic design and branding whiz. Jeremy walks us through what brand familiarity really means and how to achieve it through visual identity, verbiage, and consistency. We get into the nitty gritty: logo shapes, personality on social media, and copy choice. But it all ties full circle to the most important thing to consider: how is your brand presented?</p> <p>Branding and design go hand in hand. Luckily, we do both. Check us out at youtechagency.com.</p>
November 25, 2022
<p>In honor of 2022 wrapping up, we're discussing two of the biggest branding fails and two of the biggest branding wins. Join Hannah and Paula as they talk about greenwashing, Duolingo's meteor-like rise to Tik Tok fame, and more.</p> <p>Want to be sure your 2023 is full of branding wins? Talk to an agency with years of proven results under their belt. Visit <a href="https://www.youtechagency.com/" target="_blank">youtechagency.com</a>.</p>
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What happens when you mix a consumer point-of-view with a marketer’s knowledge and a (hefty) sprinkle of branding? This podcast.
Hosts Paula Bouza and Hannah Carr lead you through the sometimes-misunderstood, often-fun world of branding. From dissecting mega-corporations to looking at current campaigns, they’ll candidly cover branding basics and more.
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