Western Life & Style Trailblazers

About Western Life & Style Trailblazers

Join us on Western Life & Style's Trailblazers Podcast, a business podcast focused on the western industry hosted by Emmy Award winning TV Personality and brand owner, Ali Dee, and Nicole James, a western business owner and master of social media and sales. Each episode we sit down with successful professionals in the field to learn about their careers, businesses, and the lessons they've learned along the way. From ranching and farming to fashion and rodeo, our guests come from all corners of the western industry to share their stories and advice on what it takes to thrive in this unique and dynamic market. Whether it's uncharted challenges or outstanding triumphs, these trailblazers offer valuable lessons for anyone looking to blaze their own path to success. If you're just starting out or looking to take your career to the next level, Trailblazers is the perfect resource for anyone wanting to make their mark in the western world. Tune in and join the conversation on Trailblazers.

Publisher

Ali Dee and Nicole James

Category

business

Language

en

Explicit

No

First episode

4 Feb 2023

Latest episode

15 Oct 2026

Latest episodes

25 episodes in the feed.

1. 

   15 Oct 2026

   EP. 24: Shea Fisher Durfey: From Rodeo Kid To Independent Country Artist

   She knocked on a tour bus door at 14 with nothing but nerve and backing tracks, and that one move set off a life that’s equal parts rodeo, country music, and hard-earned reinvention. We’re Nicole James and the Western Life and Style Trailblazers team, and we’re sitting down with Shea Fisher, one of our 30 Over 30 winners, for a real conversation about what confidence looks like when it’s built, not borrowed. Shea takes us from her Australian rodeo upbringing and early radio success to the mo...

2. 

   7 Oct 2026

   EP. 23: Morgan Nicole Richters: If You Want To Be An Influencer, Treat It Like A Business

   Creator life looks easy from the outside, until the brand emails pile up, the comments get mean, and you realize “just post more” is not a strategy. We sit down with Morgan Nicole to talk about the real work behind sustainable growth in the creator economy, especially for anyone trying to build a personal brand on Instagram and TikTok while keeping their values intact. Morgan shares the practical starting point most people skip: evaluate your season of life, then write down who you are and w...

3. 

   1 Oct 2026

   EP. 22: Bonnie- Jill Laflin: Horses, Heroes, And Keeping it Real on What Success Costs

   Horses don’t just look powerful, they can change how a person feels in minutes. Nicole James sits down with Bonnie-Jill Laughlin to talk about the heart behind her nonprofit, Hounds, Heroes, and Horses, including equine therapy for disabled veterans, children of fallen soldiers, and support for first responders. We get into why the horse-human connection can be so grounding, especially when someone is carrying grief, trauma, or stress, and how Western community support turns healing into some...

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

12 ratings

Spotify

5.0 / 5

3 ratings

Podcast Authority Score: 37 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

43

Social presence

0

YouTube

0

Engagement

77

Contact Western Life & Style Trailblazers

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.