WFA's Better Marketing Pod with David Wheldon
Claim This Podcastby World Federation of Advertisers (WFA)
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Podcast Overview
<p>Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.</p>
Language
🇺🇲
Publishing Since
10/29/2020
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Recent Episodes
June 8, 2026
Ep 50: 50 episodes in David Wheldon reflects on conversations with the world’s top marketing minds
Fifty episodes in, one lesson keeps getting louder: marketing is still a person-to-person craft, even when the world feels dominated by platforms, dashboards, and AI. Recording from Stockholm during Global Marketer Week, in this episode David Wheldon reflects on what he has learned from CMOs and top marketing thinkers and why the energy of human contact makes ideas sharper, braver, and more useful. We dig into leadership under pressure, starting with a principle that sounds simple and turns ...
May 6, 2026
Ep 49: Google's VP Global Ads Dan Taylor: "AI is more of a leadership than a technology challenge"
Real people do not move neatly from awareness to consideration to purchase, they jump between searching, streaming, scrolling and shopping, sometimes all at once. That messy middle is where brands win or disappear, and it is exactly where AI-powered advertising and modern measurement start to matter according to the next guest on the WFA Better Marketing Podcast Dan Taylor, VP of Global Ads at Google. On this episode Dan speaks to David Wheldon to unpack what has changed over two decades of ...
April 1, 2026
Ep 48: Judy Smith on why "be who you say you are" is the only crisis playbook that matters
In this episode David Wheldon talks with Judy Smith, crisis management expert and former White House advisor, about what protects reputation when risk is everywhere and scrutiny is constant. We come back to one hard rule for leaders and brands: be who you say you are, even when the story is moving faster than your playbook. In this episode David and Judy cover: • Being who you say you are as the foundation of trust, values and reputation • Managing brand reputation as both technology an...
52 total episodes available
Recent guests on WFA's Better Marketing Pod with David Wheldon
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Marcel Marcondes
Guest
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Frequently asked questions
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- What is WFA's Better Marketing Pod with David Wheldon?
<p>Hosted by WFA President David Wheldon, WFA's Better Marketing Pod in partnership with Meta looks at the marketing industry’s biggest stories and speaks to some of the industry’s most interesting characters who are shaping those stories.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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