Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Wharton Marketing Matters
Claim This Podcastby The Wharton School
5.0(11 reviews)
296 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
64
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality95
Social0
YouTube0
Engagement81
Podcast Overview
Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.<hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
Language
🇺🇲
Publishing Since
3/29/2021
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64
Podcast Authority
BetaGoodBased on show quality, social media presence, reviews, charts, and more
Quality95
Social0
YouTube0
Engagement81
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excellent
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Every 6 days
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Recent Episodes
July 16, 2026
How AG1 Built Trust Through Podcast Marketing
<p>How did AG1 turn podcast advertising into a powerful engine for trust and growth?</p><br><p>Paulie Dery, Chief Marketing Officer at AG1, explains why the company invested early in podcast advertising and built long-term relationships with hosts who genuinely use the product. He discusses how AG1 measures both brand impact and conversions, why authenticity is essential to host-read advertising, and how the company protects its premium positioning.</p><br><p>Dery also shares the strategy behind the transition from Athletic Greens to AG1, lessons from his time at YETI, AG1’s expansion into Costco and Target, and how strong brands avoid becoming commodities.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
July 2, 2026
Piedmont Healthcare’s Marketing Strategy for Building Trust
<p>How do you market healthcare in a way that builds trust?</p><br><p>Kate Metzinger, Vice President of Marketing and Physician Outreach at Piedmont Healthcare, discusses her transition from consumer packaged goods to healthcare, why authentic storytelling is more effective than statistics, how marketing can drive growth in a mission-driven organization, and how AI is helping improve both the patient and provider experience.</p><br><p>She also shares lessons on measuring marketing effectiveness, leading organizational change, and applying timeless marketing principles in one of the most trust-driven industries. </p><br><p><br></p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
June 18, 2026
How Liquid Death Builds Marketing That Wins the Internet
<p>Most brands compete against other brands. Liquid Death competes against entertainment. </p><br><p>Greg Fass, Vice President of Marketing at Liquid Death, joins Barbara Kahn and Americus Reed to explain how the company builds campaigns designed to “win the internet.” From hiring comedians and creators instead of traditional marketers to developing ideas in a writer’s room environment, Greg shares the unconventional approach behind one of the most talked-about brands in marketing. </p><br><p>They discuss why most people distrust marketing, how humor drives sharing, what brands can learn from entertainment, and the creative process behind some of Liquid Death’s most successful campaigns.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>
296 total episodes available
Recent guests on Wharton Marketing Matters
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Dan Cataldi
Guest
Marcelo Kertesz
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Kristine Segrist
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Jeanine Poggi
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Stacey Andrade-Wells
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Chris O’Neill
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Jorge Samayoa
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Ryan Heuser
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David Picioski
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Annie Barrett
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Sean Bruich
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Peter Adams
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This podcast updates daily.
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