SoStereo's mission is to enable video creators to unlock the power of music. In this intimate guest speaker series, executives from the advertising & marketing industries share unparalleled access to music stories in the ad world you’ve never heard before.
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SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com
In this episode, SoStereo Founder Beto Azout and CEO Lindsey Camerota are joined by Pedro Perez and Bert Marissen of TBWA\Chiat\Day to discuss Played by Humans, an open-source movement that helps identify human-created music, giving listeners the transparency to make informed choices.
Together, they explore why the initiative is not about opposing AI, but about building trust, empowering creators, and reimagining the role brands can play as the next generation of record labels.
Listen in and join the conversation about the future of music, creativity, and human expression.
19 May 2026
S6 Episode 3 - Jane Cronk
In this episode of the What About The Music? podcast, host Beto Azout sits down with Jane Cronk, Executive Creative Director at BBH USA, to talk about the role music plays in creating unforgettable advertising.
Jane shares insights from her work across creative production, music supervision, and sound design, including the making of a Schick campaign and what it takes to collaborate with editors, composers, and clients to bring bold creative ideas to life.
The conversation also explores how music can shape brand memory, why custom scoring can create deeper emotional impact, and how to sell a brave music choice when clients are unsure. Jane also discusses her experience working with Max Richter on a Super Bowl spot, the importance of giving creative partners room to experiment, and practical advice for reviewing music in an edit.
sostereo.com
16 Mar 2026
S6 Episode 2 - Julian Cohen
In this episode of What About The Music, we sit down with Julian Cohen, Creative Director at nice&frank, to explore the role sound plays in shaping creative ideas, selling concepts to clients, and ultimately bringing campaigns to life.
If you're a creative, marketer, or filmmaker, this episode highlights why music isn’t just background in advertising, it’s part of the storytelling.
🎧 About the Podcast
What About The Music explores the intersection of music, creativity, and advertising through conversations with leading creatives and industry voices.
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
3.9 / 5
7 ratings
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 22 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
31
Social presence
0
YouTube
0
Engagement
31
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