Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts? episode is around 15 minutes long, and each episode focuses on one aspect of information, data, or records management. We provide insight into practical ways to assess, evaluate, recommend, implement, and monitor records and information management programs – and we illustrate our ideas with anecdotes and case studies drawn from our clients. Look us up on the web at www.TrailBlazer.us.com. Or, send us an email at Info@TrailBlazer.us.com.

What Counts?
Claim This Podcastby TrailBlazer Consulting, LLC
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Podcast Overview
Welcome to What Counts? by TrailBlazer Consulting. The hosts, Maura Dunn and Lee Karas bring over 30 years of experience consulting with public and private organizations across industries including energy, biotech, manufacturing, and technology. We discuss proven solutions developed working with companies to solve their information and data management challenges. The typical What Counts? episode is around 15 minutes long, and each episode focuses on one aspect of information, data, or records management. We provide insight into practical ways to assess, evaluate, recommend, implement, and monitor records and information management programs – and we illustrate our ideas with anecdotes and case studies drawn from our clients. Look us up on the web at www.TrailBlazer.us.com. Or, send us an email at Info@TrailBlazer.us.com.
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Publishing Since
6/3/2021
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Recent Episodes

July 13, 2026
Your AI is Only as Reliable as Your Worst Copy: Data Provenance, Version Control, and the Six-Resume Problem - E138
Universal search was designed to bring you the universe. So is your AI assistant. Lee and Maura take on the two questions they left hanging last episode: how do you know which version is the last one, and how do you know your data is reliable? AI-ready data turns out to be the same problem, it is not solved by searching harder, and in 2026 it carries a regulatory clock.

June 29, 2026
Corporate Data Capture Risk: Stop Audit Chaos - Episode 137
Corporate data capture risk is a critical vulnerability that can completely disrupt an enterprise during sudden regulatory compliance audits or high-stakes litigation holds. Welcome back to What Counts, the podcast that digs into the messy information governance problems organizations inherit, ignore, and discover too late. In this episode, hosts Lee Karas and Maura Dunn move past theoretical concepts to break down exactly how unstructured file systems multiply your operational liabilities. Manual filing structures inevitably fail under heavy daily workloads, placing the burden entirely on your technology infrastructure to secure critical corporate history.

June 15, 2026
Stop Making Copies: 3 Information Governance Principles for Reliable Data - E136
Clean dashboards and reliable data don't happen by accident. In this episode of What Counts, Lee Karas and Maura Dunn pick up from the shift from records management to information governance and move into the three action principles that actually get you there: stop making copies, focus on data creation points, and touch once, use many times. They trace how society lost its mindfulness about creating data from Sumerian clay tablets to the printing press to the Federal Records Act and walk through a painfully familiar example of how a single shared link quietly multiplies into four copies. Along the way, they unpack the reliability paradox at the heart of information governance: the more copies you make, the less you can trust your data. It's a candid, practical conversation about why these simple-sounding principles are so hard to follow, and why the tools we use every day keep reinforcing our worst habits. New here? Start with the previous episode: Records Management vs. Information Governance. Key Takeaways The more copies you make, the less reliable your data becomes. People hoard copies because they don't trust they'll find the original later, which only makes the underlying data less trustworthy. It's a paradox, but it holds. We've lost our mindfulness about creating data. When information was expensive and hard to produce, more thought went into it. Now anyone can create and disseminate data in seconds, so almost none goes into it. Three principles work together: stop making copies, focus on data creation points, and touch once / use many times. They're simple to say, clear to understand, and genuinely hard to do. Data creation deserves rules. Who's allowed to create a new contract, location, or counterparty record? Where does it live? Who can change it, and how? Answering these up front prevents downstream chaos. Acquisitions are data creation events. When data comes in through an acquisition, you need a crosswalk from old identifiers to new ones or you end up asking, "Where's all the data for Armadillo Ranch?" Bad data has real costs: failed audits, unanswerable litigation and e-discovery requests, duplicate survey spend, and revenue you can't collect because you can't prove your rights. Your tools may be the problem. Email and collaboration platforms often reinforce copy-making habits or force workarounds, because the value of doing it right isn't obvious in the moment.
199 total episodes available
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- What is What Counts??
- How often does this podcast release new episodes?
This podcast updates weekly.
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This podcast is available on 9 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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