What Does Your Mum Think is a podcast about finding your thing and having the courage not to give up on it. How it feels on the inside, not how it looks on the outside. Hosted by Sheps, each episode sits down with creatives, mischievous misfits and doers to unpack the messy middle: the doubts, failures, pivots and breakthroughs that shaped their success. Not the polished version. The real version. The bit where nobody knows if it's going to work.
Chase Discomfort, Embrace Play, Build Something Different — Explorers Club
We sit down with Explorers Club founders Aaron Skipper and Ayo Fagbemi for a playful, honest conversation about curiosity, culture and chasing the uncomfortable. They share how their paths through design, strategy and some of the world’s biggest agencies brought them together — and why they left the traditional agency model behind to build a studio of their own.
Aaron and Ayo open up about launching Explorers Club, expanding from London to LA and helping brands uncover their “secret genius.” We explore the creative partnership behind work for Nike, Fred again.., Coca-Cola, Dr. Martens, Instacart and Atlantic Records — including how they managed a global tour identity through WhatsApp and turned audiences into storytellers.
Expect honest lessons on building a tiny studio with a massive output, blending strategy with design, finding opportunity in discomfort and using play as a serious form of creative research. Because the best ideas don’t always arrive when everything feels safe — sometimes you have to explore, experiment and get uncomfortable to discover what makes you different.
Want more from Explorers Club? Explore their work, discover their book Play Is the Highest Form of Research, and follow Aaron and Ayo for ideas on branding, culture, creativity and the power of play.
Guests: Aaron Skipper and Ayo Fagbemi
Studio: Explorers ClubInstagram: https://www.instagram.com/explorersclub.studio/Website: https://explorers-club.studio/
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Produced by: What Does Your Mum Think
2 Sept 2026
Motion That Moves, Going Freelance, Betting on Yourself, Leaving Certainty Behind — Justin Sottile
We sit down with Justin Sottile — multidisciplinary creative, motion designer, illustrator, he does a lot! We have an honest conversation about betting on yourself and leaving certainty behind. Justin opens up about discovering motion design, building his career through curiosity and self-initiated work, and the decision to leave the security of a senior role to go freelance.
We explore the difference between motion that simply looks good and work that genuinely moves people, the realities of building a client base, and why being multidisciplinary has opened more doors rather than closed them. Expect honest lessons on self-doubt, moonlighting, trusting your instincts and knowing when it’s time to leave something good for something uncertain.
There will never be a perfect time to take the leap. Confidence comes from doing the work, not waiting until you feel ready.
Want more from Justin? Follow his work for motion design, illustration, filmmaking and a look behind the scenes as he builds the next chapter of his creative career.
Guest: Justin Sottile
Website: https://www.justinsottile.com/
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If you liked this episode, subscribe to WDYMT for more honest conversations with creatives. Like, comment and share — and tell us about a time you chose to bet on yourself.
Follow WDYMT:
Instagram: https://www.instagram.com/wdymt_official/ (https://www.instagram.com/wdymt_official/)
TikTok: https://www.tiktok.com/@whatdoesyourmumthink (https://www.tiktok.com/@whatdoesyourmumthink)
Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk (https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk)
Subscribe on Apple Podcasts / Spotify / YouTube
Produced by: What Does Your Mum Think
19 Aug 2026
Branding without Bullsh*t, Beating Addiction, Effort Is Free, F*ck algorithms, intentional moves - James Martin
Content Warning: This episode includes conversations about addiction and sexual abuse. Some listeners may find these topics distressing, so please take care while listening.
We sit down with James Martin — designer, author, educator and the voice behind Made By James — for a raw, warm conversation about reinvention, recovery and the stubborn daily work that built a movement. James opens up about his early struggles, addiction and healing, the moment design became a lifeline, and the habits behind “Effort Is Free.” Expect honest lessons on building brands, writing books, growing an audience without losing yourself, and the quiet truths of fatherhood and creativity. Practical takeaways, memorable stories (yes, the gold tooth), and real talk about showing up.
Want more from James? Head to MadeByJames.co for his books (including No Bullshit Branding), courses and frameworks — follow him on Instagram for sketches, process and honest writing. Pre‑order the new book and tell us which line stayed with you.
Guest: James Martin (Made By James)
Instagram: https://www.instagram.com/madebyjames/ (https://www.instagram.com/madebyjames/)
Website / Books: https://madebyjames.co (https://madebyjames.co)
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If you liked this, subscribe to WDYMT for more honest chats with creatives.
Like, comment and share. Tell us which part of James’s story hit you hardest.
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Instagram: https://www.instagram.com/wdymt_official/ (https://www.instagram.com/wdymt_official/)
TikTok: https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF (https://www.tiktok.com/@whatdoesyourmumthink?_r=1&_t=ZT-94iK53fLAPF)
Spotify: https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk (https://open.spotify.com/show/4UQ1fAYGya2gOpUlyXSaPk)
Subscribe on Apple Podcasts / Spotify / YouTube
Produced by: What Does Your Mum Think
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