
What Gets Measured
Hosted by Jake Sanders · NinjaCat
5.0from 26 ratings
- 117
- Episodes
- 60
- Transcribed
- 26
- Ratings
- Bi-weekly
- Cadence
- 2022
- First episode
- 79M
- YouTube views
About What Gets Measured
What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; "what gets measured, gets managed." SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2026, NinjaCat
- Publisher
- NinjaCat
- Category
- business · business
- Language
- en
- Explicit
- No
- First episode
- 4 Feb 2022
- Latest episode
- 27 Oct 2026
Latest episodes
60 of 117 episodes have a transcript.

27 Oct 2026TRANSCRIPT
The Marketing Engineer Mindset

22 Sept 2026TRANSCRIPT
The Holy Grail of Marketing

8 Sept 2026TRANSCRIPT
The Judgment Gap Between MarTech & Talent
Inside a recent episode

The Marketing Engineer Mindset
Published 27 Oct 2026 · Transcript excerpt
[…] And I also just like to explain, for most of the outputs that we provide, assume that someone is on their phone and they're running between meetings and They need to be able to take away what is important and understand what they should be learning from that without having to open a huge email on a giant screen and go through it in detail. Well, if anybody wants to know who to hire to do some advertising, I would hire OverDrive because that's the best advice ever. Assume people are on another screen. Right. Don't be foolish. Make it serious. Get to the point. If you talk to enough C-suite people, you start to understand. […]
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See plansWho has been a guest on What Gets Measured
Names identified in recent episode analyses. Showing up to five guests.
- Keith Clay
- Greg Licciardi
- Jacey Berg
- Jon Benson
- Carole Lawson
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 78,608,129
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 5.0 / 5
- 17 ratings
- Spotify
- 5.0 / 5
- 9 ratings
Podcast Authority Score: 79 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 88
- Social presence
- 0
- YouTube
- 93
- Engagement
- 82
Contact What Gets Measured
- Guest appearances
- Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about What Gets Measured
Who hosts What Gets Measured?
Jake Sanders host the show. Published by NinjaCat.
How often do new episodes come out?
The show publishes bi-weekly, based on its RSS feed.
Does What Gets Measured take guests?
Yes. Guests have been identified in episode analyses.
Where can I read transcripts?
60 of 117 episodes have a transcript on Pod Engine. Full transcripts are available with a Pod Engine plan.
Host of What Gets Measured?
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