Las Vegas is the entertainment capital of the world. It didn’t become so without the marketers who helped to tell its stories. We peel back the curtain and talk to the brilliant minds who help to create the epicenter of entertainment. Come with us as we explore the struggles and successes of the iconic marketing campaigns that reach the world and help to shape the world wide city of Las Vegas. From idea to execution, we are inviting you to learn from the innovators of opportunity. From the braintrust of the Las Vegas Innovative Marketing Association, we will discuss what happens in marketing.
What Happens in Marketing S2 E1 – Programmatic Innovation, AI, and Mentorship
🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan 🎙️ Episode Introduction In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparenc...
24 Apr 2025
What Happens In Marketing - The Chad Reelfs Interview
🎧 What Happens in Marketing Podcast – Episode Featuring Chad Reelfs of Crimtan 🎙️ Episode Introduction In this episode of What Happens in Marketing, hosts Ben Laifsky and Jeremy Kadoich sit down with Chad Reelfs, U.S. lead at Crimtan, a UK-based programmatic advertising company that’s reshaping how brands think about omnichannel marketing. Chad shares his journey from pioneering behavioral targeting with Sojern to leading Crimtan’s rapid U.S. expansion, all while staying rooted in transparenc...
4 May 2024
The evolution of sports betting for Las Vegas
Sports betting has been a mainstay of Las Vegas for decades. Technology has changed the landscape and Las Vegas marketers have to be alert to the cutting edge of sports gambling. Join us as we hear from Jeff Benson, Director of Operations for Circa Sports, as he gives insights on where the industry lives, and where we are going in the future.
3 Apr 2024
Super Las Vegas - Bringing the Big Game to life in Sin City
Join us for the season premier episode of What Happens in Marketing as we get to peek behind the scenes on the marketing that went into bringing the biggest game in the US to Las Vegas. We welcome Richelle Rice, Vice President of Social & Digital Marketing for the Las Vegas Super Bowl Host Committee and hear her advice for marketers across the southwest. Come hear how the Super Bowl came to life in Vegas and what could be coming next for our market.
4 Jan 2024
The Future of Local Innovation
Join us as we get a peek behind the curtain at UNLV's Office of Economic Development and Blackfire Innovation Labs. We welcome Jamie Schwartz, Director of Business and Industry Engagement for UNLV's Office of Economic Development to discuss what UNLV is doing to promote economic diversity, industry growth and job development in the Vegas Valley.
Hear from Jamie as she gives insights on what the future could hold, and how you can be a part of it.
2 Jan 2024
Future-Proofing DE&I: Insights for Brands & Marketers in 2024 and Beyond
As the world continues to evolve, so do the challenges and opportunities surrounding DE&I efforts for brands and marketers. We welcome back DE&I Leader Jorge Hernandez, CMO and Co-Founder of Majority Agency, as we discuss what the future can hold for DE&I efforts across brands and how to weave those efforts into the fabric of your company.
Listen for key takeaways and valuable insights that will help you recognize the opportunity of making DE&I not just an intiative but a part of your business in 2024 and beyond.
12 Dec 2023
Not our First Rodeo: National Finals Rodeo and Las Vegas
Events in Las Vegas have long been a ke magnet for our marketers to attract new audeicnes, and one event has been doing it right for nearly 40 years. The National Finals Rodeo has been packing arenas, conference centers and hotels for decades and in this episode we get to hear the stories and advice they have for fellow Las Vegas marketers as we look into the future of Las Vegas Events.
Join us as we hear from Michael Mack, VP of Marketing for the Las Vegas Events and come discover what makes a successful event a continued hit in our town.
8 May 2023
Behind LVIMA's Rebrand: A 20-Year Marketing Evolution
Join us as we chat with Ben Laifsky, CEO of Hunter Marketing and long-time member of LVIMA, to discuss the behind-the-scenes recent rebrand of LVIMA and the evolution of LVIMA's brand identity as we approach our 20th anniversary. We uncover the story behind the transformation of LVIMA, the impact of LVIMA on the Vegas marketing community, and what the recent rebrand holds for LVIMA’s future in the city that never sleeps.
24 Apr 2023
Authenticity Meets Innovation: A Creative Quest in the Age of Technology
Join our inspiring conversation with Guto Araki, a renowned creative director who has worked with top brands, including Hulu and Taco Bell, and now serves as Chief Creative Director at R&R Partners, as we dive deep into the world of creative campaigns and the importance of authenticity. Discover the unique challenges and successes Guto faced while working on memorable campaigns with top brands, the confluence of imagination and innovation in the city that never sleeps, and the rise of technology in the industry.
8 Mar 2023
Web 3.0 Revolution: NFTs & Smart Contracts Reshaping the Future of Marketing
Join us with special guest Shelly Palmer, Syracuse University Professor, renowned Web 3.0 Author and co-founder of the Metacademy, as we dive into the future of marketing through the world of Web 3.0, NFTs, and smart contracts. This episode explores the game-changing impact of Web 3, NFTs, and smart contracts on brands, agencies, and the Las Vegas entertainment industry. Listen along as we decode the essentials of NFTs and smart contracts, unlock how content creators and companies can leverage this technology, and learn how web 3.0 will set out to reshape the future of marketing!
15 Feb 2023
The Future of SEO
Welcome to Episode 6 of What Happens in Marketing where we learn what to expect in the ever changing word of SEO. Listen in as two experts in the SEO field: Scott Rodgers, Senior Team Lead of SEO at Ceasars, and Kristine Schachinger, a long-time LVIMA member and SEO expert discuss the current state of SEO. From content to site development, we hear what's in store for SEO's future as Scott and Kristine share their insights and helpful tips to help you succeed in SEO today. Whether you're a seasoned expert or just getting started, join us as we explore the evolving world of SEO together.
14 Dec 2022
Welcome the Newest Pro Sports team to Las Vegas!
Join us as we sit down with Mark Fine, the CEO of the Las Vegas Desert Dogs, the newest professional sports team to come to Las Vegas. Hear the backstory about how the partnership between the Great One himself, Wayne Gretzky, the Brooklyn Nets owner Joe Tsai, NBA Legend Steve Nash and Golf professional Dustin Johnson brought the new sport of indoor lacrosse to Southern Nevada in the Las Vegas Desert Dogs. We get insights from Mark as he details the opportunities and challenges that come with bringing in a new team to town, and hear the excitement as they build toward the future of a community in our city.
11 Jul 2022
Best of the West - Extended Cut
We hosted Jeremy Aguero from the Las Vegas Raiders and Kate Wik of LVCVA as our guests for the Best of the West event. We carried on their conversation around the future of sports marketing and are bringing you even more details on their thoughts of what the future holds.
14 Apr 2022
What Happens in Marketing Ep 3: Rishad in the House!
Fresh off his visit to Las Vegas for the Worldwide Partners conference, we welcome famed author and digital legend Rishad Tabaccowala to the show.
We get to learn firsthand from Rishad as he covers a broad range of topics and expands on the thoughts brought to the world through his weekly substack newsletter. Hear his thoughts on the ongoing digital revolution and how agencies and brands can engage with their audience in a meaningful way. We discuss his recommended habits for curating your learning and seeking the new ideas that will drive digital marketing forward. Listen in on his advice for bringing these new ideas to your organization and how to keep your company focused on the future while not sacrificing the present.
Check out Rishad's substack here: https://rishad.substack.com/
4 Mar 2022
What Happens in Marketing Ep 2: Employment Branding into the Future
Join us as we dive into the world of employment branding. Joined by digital recruitment expert Lynn Ingham of Digital Talent Guide, we discuss the nuances of employment branding versus standard branding.
Listen in to hear tips on creating your employment brand with intent, setting goals for employee and prospective employee experience, and refining your processes to meet these goals. We give examples of who is doing it right in this space with bullet points how to learn from them. The conversation shifts to a look forward as we discuss the importance of DEI policies and what to consider as you create, and refine them. We tackle the topic of remote versus in office work, and what you should consider if you are looking to make a transition for your workforce.
We discuss a helpful guide from Glassdoor on Diversity and Inclusion, here's the link to download it: https://resources.glassdoor.com/diversity-inclusion-in-the-workplace.html
(https://resources.glassdoor.com/diversity-inclusion-in-the-workplace.html)
1 Feb 2022
NHL All-Star Weekend is Here - Chief Content Officer Steve Mayer
Our first episode focuses on a first for our city as we welcome the NHL All Star Game to Las Vegas. We have a conversation with local marketing guru Justin Cohen of REQ and the Chief Content Officer of the NHL, Steve Mayer to talk about the thought that goes into an event that aims to connect with the local audience while the world watches.
The conversation touches on connecting with multiple generations while bringing the product to the market and inspiring the imagination of the next generation. We discuss the overall marketing lessons of utilizing the assets that you have in the opportunity while embracing your cornerstones of your brand. We speak to the opportunities (not challenges) of encompassing all individual facets of your product while presenting a unified brand. We dig into the question of how you activate the audience in a way that builds your brand and aligns content with opportunity to engage.
Contact What Happens in Marketing
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of What Happens in Marketing?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
