An original podcast series from the Texas Travel Alliance created to spotlight unique destinations, travel tales and tourism news from the great state of Texas.
Lights, Camera, Texas: Iconic Film Locations Across the Lone Star State
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores the connection between film, television and tourism and how productions can create lasting economic impact for communities across the state. Heather Juarez, Tourism & Marketing Director for the Cleburne CVB, shares how the city’s filming history continues to attract visitors and discusses the importance of local partnerships in helping productions benefit hotels, restaurants and attractions, including the Gone With the Wind Remembered Museum. Adena Lewis, Bastrop County’s Director of Tourism and Economic Development, highlights the county’s reputation as the “film hospitality capital,” its Film Friendly designation and the enduring tourism appeal of locations featured in Hope Floats and The Texas Chain Saw Massacre, along with new studio developments including Wildwood and 204 Texas. Corpus Christi Film Commissioner Drew Mayer-Oakes rounds out the conversation with a look at the role of a film commissioner, the diversity of locations Texas offers and why strong community support can help turn productions into repeat business.
This episode is sponsored by Visit Cleburne.
What I Like About Texas is produced by Association Briefings.
22 Jul 2026
Choose Your Own Texas Adventure
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, takes listeners on a choose-your-own-adventure journey across the Lone Star State. Joined by Sarah Page of the Texas Historical Commission, Seneca McAdams of the Texas Independence Trail Region, and Kelly Deschaun of Visit South Padre Island, the conversation explores the diverse experiences that make Texas unforgettable—from historic landmarks, scenic road trips, and charming small towns to outdoor adventures, coastal escapes, and hidden gems waiting to be discovered. Whether you're planning your next getaway or simply looking for travel inspiration, this episode highlights the people, places, and stories that make every Texas road trip uniquely your own.
This episode is sponsored by Visit Laredo.
What I Like About Texas is produced by Association Briefings.
20 May 2026
Texas Parks: Wide Open Spaces & Wild Places
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores the economic and cultural impact of the Texas outdoors, which contributed $59.4 billion to the state’s GDP in 2024. Joining the conversation are Robert Alvarez, executive director of Visit Big Bend; Rodney Franklin, director of Texas State Parks; and Margo Richards, SVP of Community Resources for the Lower Colorado River Authority. Together, they highlight the wide range of outdoor experiences available across the state, from remote desert landscapes and dark-sky viewing in Big Bend to lakeside recreation, camping, hiking, and family-friendly programming throughout Texas.
This episode is sponsored by Visit Big Bend.
What I Like About Texas is produced by Association Briefings.
18 Mar 2026
Uncorking Texas: The Rise of Wine as a Tourism Powerhouse
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores how Texas wine has become a major driver of statewide tourism, with Texas ranking fourth in number of wineries and second in total wine economic impact at $24.39 billion. She is joined by Kim McPherson, owner and winemaker at McPherson Cellars in Lubbock, Amanda Koone, vice president of marketing and public relations with the Fredericksburg Convention, and Paul W. McCallum, executive director of the Grapevine Convention of Visitors Bureau. From Lubbock’s high-elevation vineyards and multigenerational winemaking legacy to Fredericksburg’s booming Hill Country wine scene and curated visitor experiences, to Grapevine’s walkable wine culture, signature festivals, and immersive wine trails, the episode showcases how diverse regions are shaping Texas into a nationally recognized wine destination. Along the way, guests share how partnerships, storytelling, and evolving visitor demographics are fueling growth and creating new opportunities for tourism across the state.
This episode is sponsored by Visit Lubbock.
What I Like About Texas is produced by Association Briefings.
21 Jan 2026
Hit the Road: Texas Road Trips and Roadside Wonders
In this episode of What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, kicks off 2026 with a road-trip-ready conversation celebrating some of the Lone Star State’s most memorable routes and roadside attractions. Erika is joined by Diann Bayes of How Big Is Texas and Kashion Smith of Visit Amarillo for a tour of destinations that showcase Texas’ unmistakable character. From iconic stops like Cadillac Ranch and the George W. Bush Presidential Library to the sweeping landscapes of Big Bend National Park, the conversation highlights the state’s mix of history, creativity, and natural beauty. The guests also spotlight lesser-known gems and regional traditions—from Laredo’s George Washington celebration to Route 66 centennial events in Amarillo—and share travel tips for birdwatchers, families, and adventure-seekers alike. It’s an inspiring invitation to hit the road and experience Texas in all its quirky, expansive glory.
What I Like About Texas is produced by Association Briefings.
19 Nov 2025
Holiday Road Trip: Discover Texas’ Most Magical Seasonal Celebrations
Erika Boyd interviews Elizabeth Schrack, Dee Dee Poteete, and Aileen Ramos about Texas' unique holiday celebrations, including Grapevine's Christmas events, San Antonio's River Parade, and Laredo's Navi Fest.
17 Sept 2025
From Cowboys to Costumes: Fall in the Lone Star State
Erika Boyd interviews Diann Bayes, Patricia Moore, Dustin Sternbeck, and Tanya Moody about Texas towns that shine in the fall, highlighting small-town charm, cowboy culture, Halloween festivities, and community revitalization.
16 Jul 2025
Game On: The Economic Impact of Sports Tourism in Texas
Erika Boyd interviews Matt Wilson, Josh Dill, April Walker-Davis, and Drew Hays about sports tourism's significant economic impact on Texas, revealing how it boosts local economies and community pride.
21 May 2025
Making a Splash: Texas Waterparks Bring Water Fun for Everyone
In this splash-worthy episode of What I Like About Texas, host Erika Boyd, President and CEO of the Texas Travel Alliance, dives into some of the Lone Star State’s most popular waterparks, just in time for summer. Later in the episode, she's joined by Richard Pretlow II, President of Morgan's Wonderland, who shares the inspiring story behind the world’s first ultra-accessible waterpark, designed for individuals of all abilities. Together, they explore the importance of inclusive fun, the magic of Texas attractions, and essential water safety tips as temperatures rise.
This episode is sponsored by South Padre Island.
What I Like About Texas is produced by Association Briefings.
19 Mar 2025
Surf, Sand, & Texas Charm: Exploring the Gulf Coast
In the premiere episode of That's What I Like About Texas, host Erika Boyd, president and CEO of the Texas Travel Alliance, explores some of the Lone Star State’s top coastal destinations. She’s joined by tourism leaders Brett Stawar (Port Aransas Tourism Bureau & Chamber of Commerce), Tony Lyle, CTA (Visit Galveston), Meredith Darden, CDME, CTE (Visit Corpus Christi), and Cindy Trevino (South Padre Island Convention & Visitors Bureau) to uncover the best beach activities, local festivals, birdwatching hotspots, and must-try eats. From family-friendly fun to rich history and resilient communities, this episode is your go-to guide for planning the perfect Texas coastal getaway!
This episode is sponsored by the Port Aransas Tourism Bureau & Chamber of Commerce.
That's What I Like About Texas is produced by Association Briefings.
30 Jan 2025
What I Like About Texas Trailer
The Texas Travel Alliance, the primary advocate and voice for the Texas travel industry, is excited to announce the launch of What I Like About Texas, an original podcast series created to spotlight unique destinations, travel tales and tourism news from the great state of Texas. Check out the trailer for season one!
Who has been a guest on What I Like About Texas
Names identified in recent episode analyses. Showing up to five guests.
Elizabeth Schrack
Dee Dee Poteete
Aileen Ramos
Diann Bayes
Patricia Moore
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
3 ratings
Podcast Authority Score: 8 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
3
Social presence
0
YouTube
0
Engagement
32
Contact What I Like About Texas
Guest appearances
Does not typically book guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Questions about What I Like About Texas
Who hosts What I Like About Texas?
Erika Boyd host the show. Published by TTA.
How often do new episodes come out?
The show publishes monthly, based on its RSS feed.
Does What I Like About Texas take guests?
The show does not typically feature guests, based on episode analyses.
Host of What I Like About Texas?
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