What If? So What?

About What If? So What?

What If? So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join host Jim Hertzfeld, Vice President Strategy, as he interviews industry experts and veterans to dissect the buzz, challenge the status quo, and translate grand visions into tangible actions. Because it's not just about dreaming big, it's about asking the right questions: 'What If?' 'So What?’, and most importantly, “Now What?”

Publisher

Perficient, Inc.

Category

technology

Language

en

Explicit

No

First episode

23 Dec 2020

Latest episode

17 Oct 2025

Latest episodes

3 of 73 episodes have a transcript.

1. 

   17 Oct 2025TRANSCRIPT

   Stefaan Verhulst, PhD, co-founder and chief research and development officer at the GovLab at New York University

   In this episode of “What If? So What?” Jim Hertzfeld sits down with Stefaan Verhulst, Chief Research and Development Officer at The GovLab, to explore why it’s time for organizations to stop treating data as a private asset and start treating it as infrastructure for innovation. Stefaan believes that the future of digital transformation depends on how we organize, govern, and share data across sectors. He discusses how data collaboratives are helping companies and governments tackle com...

2. 

   15 Oct 2025TRANSCRIPT

   Jonathan Brill, Futurist and Best-Selling Author on AI, Rogue Waves, and the Octopus Organization

   this episode of “What If? So What?”, host Jim Hertzfeld sits down with futurist and best-selling author Jonathan Brill to explore how organizations can prepare for disruption and thrive in an AI-driven future. Brill is author of “Rogue Waves: Future-Proof Your Business to Survive and Profit From Radical Change” and “AI and the Octopus Organization: Building the Superintelligent Firm,” which shares how seemingly unpredictable shocks—pandemics, energy crises, political upheaval—are becoming mor...

3. 

   1 Oct 2025TRANSCRIPT

   Wally Burchfield, Automotive Industry Expert on AI and Consumer Data

   In this episode of “What If? So What?”, host Jim Hertzfeld sits down with Wally Burchfield, a seasoned automotive executive with more than five decades of experience with General Motors, Nissan, and beyond. Wally shares hard-earned insights on how data, trust, and customer experience have reshaped the automotive industry, and what other sectors can learn from it. From the rise of telematics to AI in marketing, Wally emphasizes the importance of keeping the consumer at the center of ever...

Inside a recent episode

Stefaan Verhulst, PhD, co-founder and chief research and development officer at the GovLab at New York University

Published 17 Oct 2025 · Transcript excerpt

[…] And so that's really the impetus of the GovLab, because we felt that at that time and especially now in 2025, we really can change and we really can improve the way we go about making decisions. And so that's what we hope to do with the governance lab. And so by governance, we really focus on decision making, not per se, government, because it can also be within the private sector or the nonprofit sector. And we believe, and that's what we are testing out at the GovLab, that there are a new set of tools and methods and technologies that we can leverage in order to upgrade the current decision toolbox. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

790,093

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

27 ratings

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 60 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

37

Social presence

94

YouTube

86

Engagement

77