What It Means

About What It Means

Each episode of the What It Means podcast features Forrester analysts providing their unique perspective on the latest news and trends impacting marketing, CX, and technology leaders.

Publisher

Forrester

Category

news

Language

en

Explicit

No

First episode

17 Feb 2022

Latest episode

19 Feb 2026

Latest episodes

83 of 177 episodes have a transcript.

1. 

   19 Feb 2026TRANSCRIPT

   What It Means Takes A Hiatus

   Our flagship podcast is on pause as we think about what comes next and how we can best bring our insights to life in an era of nonstop change.

2. 

   5 Feb 2026TRANSCRIPT

   Southwest’s CX Soars, WhatsApp’s New Moves, AI’s Energy Puzzle

   Industry experts examine Southwest Airlines' superior customer experience, WhatsApp's business strategy, and AI's innovative solutions to its energy consumption challenges.

3. 

   22 Jan 2026TRANSCRIPT

   AI’s Impact On The B2B Buying Cycle, Healthcare, And US Jobs

   Industry experts examine AI's current applications in B2B purchasing and healthcare, forecasting its potential effects on the US job market.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

156,916

Score snapshot 15 Sept 2025

Apple Podcasts (US)

4.9 / 5

62 ratings

Podcast Authority Score: 68 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

64

Social presence

0

YouTube

86

Engagement

92

Contact What It Means

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.