What My Best Friend Does

About What My Best Friend Does

Inspiring listeners to take actions and find their dream careers through conversations with guests.

Publisher

Bayo Adeoshun

Category

business

Language

en

Explicit

No

First episode

7 Sept 2021

Latest episode

25 Nov 2025

Latest episodes

70 of 113 episodes have a transcript.

1. 

   25 Nov 2025TRANSCRIPT

   How to Grow Your YouTube Channel in 2025: Proven Strategies for Creators | Jamie Whiffen

   Today, I'm joined by Jamie Whiffen, a master YouTube strategist who's worked with some of the world's leading creators including Ali Abdaal, Gordon Ramsay, Simon Squibb, and Brian Johnson, helping them generate hundreds of millions of views. In this episode, Jamie breaks down the real strategies behind YouTube growth, the metrics that actually matter, and the common mistakes both small and established creators make. From his early days making Minecraft videos at age 11 to becoming one of the most sought-after YouTube strategists in the world, Jamie shares the unfiltered truth about building a career in content creation. What You'll Learn: Why click-through rate doesn't matter (and what metrics you should focus on instead) The PVSS Hook Framework that's helped creators dramatically improve their first 30-second retention How to increase impressions and actually get YouTube to push your content Why subscribers are overrated and what returning viewers really mean for your growth The biggest mistakes small creators make (and how to avoid them) How to monetise your content without relying on AdSense or brand deals The truth about working with top creators like Ali Abdaal and what Jamie learned from being thrown in the deep end Why niching down is essential (even if you want to eventually cover everything) How to get on the radar of leading creators and land opportunities in the industry Jamie also shares his honest regrets about going to university, the sacrifices he made in his 20s that eventually paid off, and why speed and execution beat overthinking every single time. Whether you're just starting your content creation journey or you're an established creator looking to break through a plateau, this episode is packed with actionable strategies you can implement immediately. Chapters 00:00:00 Introduction 00:02:18 Jamie's Early YouTube Journey: From Magic Tutorials to Minecraft 00:05:46 University Regrets and Career Decisions 00:11:01 First Jobs: Little Studios and Learning the YouTube Business 00:13:49 Fanbytes, Short Form Content, and Choosing Career Opportunities 00:18:27 Working with Ali Abdaal: Speed, Execution, and Key Lessons 00:21:11 How to Get on the Radar of Top Creators 00:24:18 Biggest Mistakes Small Creators Make 00:26:14 Niching Down and Building Your Audience Avatar 00:37:43 The Podcaster Problem: Authority vs Being the Background Character 00:44:57 Understanding YouTube Metrics: Click-Through Rate, Impressions, and What Actually Matters 00:55:58 The PVSS Hook Framework for YouTube Videos 01:01:49 Monetisation Strategy: Email Lists Over Social Media Followers 01:06:19 Short Form vs Long Form: Where to Focus Your Energy 01:06:04 AdSense, Sponsorships, and Building Your Own Products 01:10:38 Career Advice: Sacrifice, Persistence, and Taking Outsized Risk

2. 

   2 Sept 2025TRANSCRIPT

   Personal Finance for Beginners: Money Management Tips From Gabriel Nussbaum

   Host interviews Gabriel Nussbaum, a leading UK finance content creator, sharing essential personal finance tips for beginners to manage money and build wealth.

3. 

   26 Aug 2025

   The Ugly Truth About Record Deals: Breaking Down the Music Business | AdeJosh

   UK afrobeats artist AdeJosh reveals the harsh realities of record deals and financial struggles in the music industry to host [Host Name].

Inside a recent episode

How to Grow Your YouTube Channel in 2025: Proven Strategies for Creators | Jamie Whiffen

Published 25 Nov 2025 · Transcript excerpt

[…] But it's not the case. Some of the biggest videos that I know that have millions of views, their click-through rate is like 3%. But that's because the impressions is sky high, right? So in other words, the better a video does, the more YouTube pushes it to more people, which means your impressions increase, which means that your click-through rate goes down. And click-through rate can go down because you're getting a colder audience. So it's easy to get high click-through rate with your core audience. But again, for most people, their core audience is like 50 viewers. And it's like, what we really want is 100,000 viewers. […]

Who has been a guest on What My Best Friend Does

Names identified in recent episode analyses. Showing up to five guests.

• Gabriel Nussbaum
• AdeJosh
• Cameron Corp
• George Sullivan
• Catherine Whild

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

268,449

Score snapshot 15 Sept 2025

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

5.0 / 5

13 ratings

Podcast Authority Score: 88 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

95

Social presence

91

YouTube

82

Engagement

77

Contact What My Best Friend Does

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

Questions about What My Best Friend Does