What One Thing?
Claim This Podcastby Phil Davenport and Hayley Baxter
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Podcast Overview
<p>One business. One lesson. Every episode. </p><p><br /></p><p>Real businesses. Real stories. Real-time.</p><p><i>What One Thing?</i> is the straight-talking bi-weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.</p><p><br /></p><p>Join co-hosts <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayley-baxter-/" target="_blank">Hayley Baxter</a> (<a rel="noopener noreferrer nofollow" href="https://corbar.uk/" target="_blank">Corbar Accounting</a>) and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/phil-davenport-affirmit/" target="_blank">Phil Davenport</a> (<a rel="noopener noreferrer nofollow" href="https://affirmit.co.uk/" target="_blank">Affirm IT</a>) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.</p><p><br /></p><p>Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.</p><p><br /></p><p>🎙️ Expect:</p><ul><li>Honest interviews with business owners on the grow</li><li>Topic episodes on key business challenges</li><li>Straight answers, no jargon</li><li>One clear lesson, every week</li></ul><p>👀 Also on YouTube — because yes, it’s filmed too.<br />📍 Based in Derbyshire, speaking to businesses across the UK.</p><p><br /></p><p>New episodes fortnightly — follow to catch the next one.</p><p><br /><br /></p>
Language
🇺🇲
Publishing Since
6/11/2025
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Recent Episodes
June 30, 2026
The Business Plan You Should Never Stop Updating - Laura Holland
<p>Running a business isn't just about writing a business plan... it's about continually evolving it.</p><p></p><p>In this episode of <a rel="noopener noreferrer nofollow" href="https://www.pod.whatonething.uk/" target="_blank"><b>What One Thing</b></a><b>?</b>, <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayley-baxter-/" target="_blank">Hayley Baxter</a> and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/phil-davenport-affirmit/" target="_blank">Phil Davenport </a>are joined by structural engineer and business owner Laura Holland to explore why business planning should be a living document, not something you complete once and forget.</p><p></p><p>Laura shares the honest reality of growing an engineering consultancy from scratch, the confidence challenges that come with leadership, when to hire (and when to say no), and why business coaching transformed the way she runs her company.</p><p></p><p>Whether you're starting your first business or scaling an established one, this episode is packed with practical advice on planning for growth without losing sight of why you started.</p><h3>In this episode we discuss:</h3><p>✔️ Why your business plan should evolve with your business<br />✔️ The confidence challenges every business owner faces<br />✔️ Hiring, staffing and growing the right team<br />✔️ Knowing when to say no to new work<br />✔️ Vision boards vs business plans<br />✔️ Business coaching and accountability<br />✔️ Why success often feels uncomfortable<br />✔️ Building a business around the life you actually want</p><p></p><p>One of the biggest lessons from this conversation is that <b>nothing in business is fixed. Businesses evolve, people evolve and your plans should evolve too.</b></p><p></p><p>If you've ever felt overwhelmed by business planning, struggled with confidence or wondered whether you're growing too quickly, this episode is for you.</p><hr /><p><b>Subscribe for bi-weekly conversations that give business owners one practical idea they can implement immediately.</b></p><p>Every episode asks one successful business owner:</p><p><b>What's your one thing?</b></p><hr /><p><b>Connect with us</b></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayley-baxter-/" target="_blank">Hayley Baxter </a>– <a rel="noopener noreferrer nofollow" href="https://corbar.uk/" target="_blank">Corbar Accounting</a></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/phil-davenport-affirmit/" target="_blank">Phil Davenport </a>– <a rel="noopener noreferrer nofollow" href="https://affirmit.co.uk/" target="_blank">Affirm IT</a></p><p><b>Connect with Laura</b></p><p><a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/laura-holland-meng-hons-ceng-mice-3732b6142/" target="_blank"><b>Laura Holland </b></a><b>- </b><a rel="noopener noreferrer nofollow" href="https://www.ecotechengineers.co.uk/" target="_blank"><b>Ecotech Engineers</b></a></p><hr /><p>#BusinessPlanning #BusinessGrowth #SmallBusiness #Entrepreneur #Leadership #BusinessCoach #ScalingABusiness #BusinessOwner #SME #Confidence #Hiring #VisionBoard #WorkLifeBalance #WhatOneThing #Engineering #LeadershipDevelopment</p>
June 17, 2026
Talk To People - Daisy Ferns
<h3>The Most Underrated Business Growth Strategy with <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/daisy-ferns/" target="_blank">Daisy Ferns</a></h3><p>In a world obsessed with algorithms, followers, and going viral, what if the real secret to growing your business was much simpler?</p><p></p><p>In this episode of <a rel="noopener noreferrer nofollow" href="https://www.pod.whatonething.uk/" target="_blank"><b>What One Thing</b></a><b>?</b>, <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayley-baxter-/" target="_blank">Hayley Baxte</a>r and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/phil-davenport-affirmit/" target="_blank">Phil Davenport</a> sit down with lead generation specialist <b>Daisy Ferns</b>, whose one thing is refreshingly straightforward: <b>talk to people</b>.</p><p></p><p>Daisy shares how building genuine relationships has helped her create multiple successful businesses, including a six-figure business, and why so many business owners are overlooking one of the most powerful growth tools available to them – real human conversations.</p><p></p><p>Together, they explore:</p><p>✅ Why social media isn't a substitute for relationships<br />✅ The biggest mistakes business owners make when generating leads<br />✅ How to start conversations without feeling pushy or salesy<br />✅ Why follow-up is where most opportunities are won or lost<br />✅ Daisy's simple five-step process for generating leads through genuine connection<br />✅ How to identify and engage with your ideal clients on LinkedIn and beyond</p><p></p><p>If you're tired of chasing algorithms and wondering where your next client will come from, this episode is a timely reminder that business is still built on people.</p><h3>About Daisy Ferns</h3><p>Daisy helps established business owners generate leads through authentic relationship-building and strategic outreach. Rather than relying solely on inbound marketing, Daisy's approach focuses on creating meaningful conversations that turn into opportunities and long-term clients.</p><h3>Connect with Daisy</h3><p>Find Daisy on <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/daisy-ferns/" target="_blank">LinkedIn</a> and <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/iamdaisyferns/" target="_blank">Instagram</a></p>
June 3, 2026
Stop Buying AI Tools: Solve the Problem First - Richard Geary & Scott Evans
<p><b>What One Thing AI Podcast</b></p><p>Everyone is talking about AI.</p><p></p><p>But what if most businesses are approaching it completely the wrong way?</p><p></p><p>In this episode of What One Thing AI, <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/phil-davenport-affirmit/" target="_blank">Phil Davenport</a> and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayley-baxter-/" target="_blank">Hayley Baxter</a> are joined by <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/gearyrichard/?skipRedirect=true" target="_blank">Richard Geary</a> and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/scottevansai/" target="_blank">Scott Evans</a> from the AI Foundry to discuss one of the biggest mistakes business owners make when implementing AI.</p><p></p><p>Instead of starting with ChatGPT, Copilot, Gemini or the latest AI tool, Richard argues that businesses should first identify the problem they are trying to solve.</p><p></p><p>The conversation explores:</p><p>✅ Why AI should be the last part of the solution, not the first<br />✅ The People, Process and Technology framework<br />✅ How small business owners can identify AI opportunities without spending thousands on consultants<br />✅ Why AI licences alone don't create productivity gains<br />✅ The importance of training, experimentation and leadership buy-in<br />✅ How to use AI to analyse your business and prioritise opportunities<br />✅ Hallucinations, bias and whether AI can actually be trusted<br />✅ Practical first steps any business owner can take today</p><p></p><p>If you're wondering how to implement AI in your business without wasting time, money or effort, this episode provides a practical framework to help you start in the right place.</p><p></p><h2>About What One Thing AI</h2><p>What One Thing AI explores the real-world AI tools, strategies and lessons that business owners can use to improve their businesses. Each episode focuses on one practical idea that can make a meaningful difference.</p><p></p><p>Hosted by Hayley Baxter of <a rel="noopener noreferrer nofollow" href="https://corbar.uk/" target="_blank">Corbar Accounting</a> and Phil Davenport of <a rel="noopener noreferrer nofollow" href="https://affirmit.co.uk/" target="_blank">Affirm IT Services</a>.</p><p></p><p>#AI #ArtificialIntelligence #ChatGPT #Copilot #Gemini #BusinessGrowth #SmallBusiness #BusinessOwner #DigitalTransformation #Productivity #WhatOneThingPodcast #AIForBusiness #BusinessSystems #BusinessLeadership #BusinessStrategy</p><p></p><h1></h1>
39 total episodes available with 1 transcripts
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- What is What One Thing??
<p>One business. One lesson. Every episode. </p><p><br /></p><p>Real businesses. Real stories. Real-time.</p><p><i>What One Thing?</i> is the straight-talking bi-weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.</p><p><br /></p><p>Join co-hosts <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/hayley-baxter-/" target="_blank">Hayley Baxter</a> (<a rel="noopener noreferrer nofollow" href="https://corbar.uk/" target="_blank">Corbar Accounting</a>) and <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/in/phil-davenport-affirmit/" target="_blank">Phil Davenport</a> (<a rel="noopener noreferrer nofollow" href="https://affirmit.co.uk/" target="_blank">Affirm IT</a>) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.</p><p><br /></p><p>Each episode is 15–25 minutes of real-world insight, a few laughs, and practical takeaways to help you grow a better business — without the fluff.</p><p><br /></p><p>🎙️ Expect:</p><ul><li>Honest interviews with business owners on the grow</li><li>Topic episodes on key business challenges</li><li>Straight answers, no jargon</li><li>One clear lesson, every week</li></ul><p>👀 Also on YouTube — because yes, it’s filmed too.<br />📍 Based in Derbyshire, speaking to businesses across the UK.</p><p><br /></p><p>New episodes fortnightly — follow to catch the next one.</p><p><br /><br /></p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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