What's The Deal? With Seth Struiksma

About What's The Deal? With Seth Struiksma

What's the deal with all those old school real estate agents teaching outdated marketing techniques and living in the past? This show is about fresh ideas in real estate; diving deep into marketing, design, home renovations, and business development… but we also talk about lifestyle, health, travel, and just living an incredible life. Because the fastest way to financial freedom and fun is through real estate! It's time to build up your real estate business, serve way more clients, and have a blast doing it! Seth Struiksma is a successful millennial realtor, investor, and developer in San Diego, CA who's obsessed with living his best life in and out of work. Each week he'll be chatting with someone about business, marketing, lifestyle, design & renovation…. but also about fun and cool things like holistic health, travel, philanthropy, and everything that makes for an incredibly fun life. Let's get a fresh and modern perspective from experts in and around the real estate industry who can help you take your career to the next level!

Publisher

Seth Struiksma

Category

business · education

Language

en

Explicit

Yes

First episode

6 Nov 2023

Latest episode

3 Jun 2025

Latest episodes

23 episodes in the feed.

1. 

   3 Jun 2025

   Personal Brand vs AI: Fearless Real Estate Video Marketing

   Ricky Zollinger discusses with Seth Struiksma how real estate agents can leverage their personal brand to stand out from the competition and use AI effectively, in this interview.

2. 

   31 Mar 2025

   How to Max Out Your Property with ADUs | San Diego Real Estate Insights with Brian Koons

   In this episode of What’s the Deal?, Seth Struiksma sits down with ADU expert and real estate investor Brian Koons to break down the real-life math, zoning loopholes, and step-by-step strategies behind building Accessory Dwelling Units (ADUs) in San Diego. 🚧 From turning 4 units into 8, to decoding Info Bulletin 400, to understanding how the ADU Bonus Program really works—Brian shares what most people don’t know about building wealth with smart infill development. Whether you’re a homeowner looking to build a backyard unit, or an investor trying to squeeze the most value out of your lot—this episode is packed with gold. What You’ll Learn: ✅ How San Diego’s zoning rules can unlock hidden potential ✅ The 4-step process of ADU development (feasibility to build) ✅ Why two-bed units are outperforming studios ✅ The truth about the “affordable” housing bonus ✅ Best San Diego neighborhoods for ADU investments right now 📍 If you want to build smarter, invest better, and understand San Diego’s evolving housing market—don’t miss this one.

3. 

   26 Feb 2025

   Raising Young Realtors: Richard Woods on Mentorship, Investing & LGBTQ Advocacy

   Get ready for a hilarious yet deeply insightful chat as Seth Struiksma welcomes his former broker (and “queer mother”), Richard Woods, to “What’s the Deal?” From Richard’s days as a D.C. attorney to running a boutique brokerage in sunny San Diego, this conversation spills the tea on everything from buying your first “fixer” to staying ethically grounded in a tough-as-nails industry. Plus, Richard dives into his passion for LGBTQ+ advocacy and what it really means to “come out” on the daily. This episode is full of laughs, real talk, and a ton of practical wisdom—because if there’s one thing these two agree on, it’s that authenticity and a good sense of humor go a long way in real estate.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

1 ratings

Spotify

4.0 / 5

4 ratings

Podcast Authority Score: 50 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

60

Social presence

94

YouTube

0

Engagement

51

Contact What's The Deal? With Seth Struiksma

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.