Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.
What's The Point? - Discover Your Purpose
Claim This Podcastby Bill Ellis; Brand Architect
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Podcast Overview
Have you ever asked yourself What's the Point? What's the point of your work, your hobbies, your life? What's the point of what you do? What's the Point? is a question that can't be asked too often. It's a question that ultimately uncovers your purpose professionally, personally - in life as a whole. Join Brand Architect Bill Ellis as he pursues the answer to this question, and more, with people who have discovered their purpose, fuel it with their passion, and drive it through persistence. You'll be familiar with many of Bill's guests, while others you won't know but should. Each episode will be filled with learning, laughter, and inspiration which you can incorporate into clarifying your own purpose and moving closer to the success and fulfillment you desire. Listen and subscribe now so that you don't miss a single episode of awesomeness.
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1/5/2021
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Recent Episodes
June 24, 2026
131. The Hidden Stories Behind How We Spend, Save, and Struggle | Tari Vickery the Emotional Side of Money
<p dir="ltr">Why can someone earn well, save responsibly, and still feel anxious every time they open their bank account?</p> <p dir="ltr">That question is at the heart of this conversation with Tari Vickery, financial wellness coach, founder of Life Matters Financial Group, and author of The Emotional Side of Money. We aren't talking primarily about budgets, investments, or how to earn more. We're exploring the memories, fears, relationships, and inherited beliefs that shape how we spend, save, and struggle.</p> <p dir="ltr">Tari's own money story began with fear. Her mother was only 19 when Tari was born, had limited education, and was left to raise two children without financial support from their father. Tari describes growing up in a family where generations of women became the providers and survivors. The message wasn't simply that money was scarce. It was that they were people who would always have to struggle—but would somehow find a way through.</p> <p dir="ltr">Those lessons reached Tari long before she had money of her own. She remembers being four years old, hearing an advertisement for a loan company, and asking why her mother couldn't simply call and borrow the money they needed. Her mother explained the realities of debt and repayment, giving Tari an unusually early awareness of financial pressure. It was one of many experiences that connected money with survival, security, and fear.</p> <p dir="ltr">Tari's adult life brought dramatic financial extremes. She and her husband built a successful wholesale carpet business and achieved significant wealth at a young age. Then economic forces beyond their control caused them to lose the business, their home, their retirement, and the life they had created. Tari went from living in a 6,000-square-foot home to cleaning houses for income before making the unexpected decision to apply to Stanford.</p> <p dir="ltr">Her story shows that rebuilding after financial loss is rarely just about rebuilding a bank account. It is also about rebuilding identity, confidence, and trust in yourself. Tari explains that the financial recovery often follows the personal recovery—not the other way around.</p> <p dir="ltr">We also explore why reaching a certain number rarely makes anxiety disappear. Tari shares the story of a friend who believed having $100,000 would finally make her feel safe. Once she had it, the money suddenly "didn't count," and the target moved again. When we are chasing a feeling of safety rather than a specific financial need, there may never be a number that feels like enough.</p> <p dir="ltr">The same hidden stories often surface in relationships. Tari describes couples who believe they are fighting over credit cards, furniture, or spending decisions when they are really arguing about the completely different financial worlds in which they were raised. One person may believe money must be earned through effort, while another grew up with easy access to a parent's credit card. One may believe in buying the best and keeping it forever, while the other believes in stretching limited money across everything the household needs.</p> <p dir="ltr">Money becomes the surface-level disagreement, but underneath it are beliefs about safety, responsibility, control, love, worth, and what a successful life should look like.</p> <p dir="ltr">Ultimately, this conversation is about the difference between having enough and believing you have enough. Tari's journey from scarcity toward abundance did not mean pretending that financial hardship wasn't real. It meant developing the confidence that whatever happened, she could respond, adapt, and find a way forward.</p> <p dir="ltr">Financial freedom may not begin with a number. It may begin with understanding the stories we inherited, deciding which ones still serve us, and learning to trust that we can create a life aligned with who we are and what we value.</p> <p dir="ltr">What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do.</p> <p><strong> </strong></p> <p dir="ltr">Connect with Bill:</p> <ul> <li dir="ltr" role="presentation"><a href= "mailto:bill@billellis.com">bill@billellis.com</a></li> <li dir="ltr" role="presentation"> <a href= "http://www.billellis.com/">www.billellis.com</a></li> <li dir="ltr" role="presentation"><a href= "http://www.brandingforresults.com/">www.brandingforresults.com</a></li> <li dir="ltr" role="presentation">IG - @wcellis</li> <li dir="ltr" role="presentation">Facebook - @CoachBillEllis</li> <li dir="ltr" role="presentation">Facebook - @bill.ellis </li> <li dir="ltr" role="presentation">LinkedIn - <a href= "http://linkedin.com/in/wcellis">linkedin.com/in/wcellis</a></li> <li dir="ltr" role="presentation">Book: Women Who Won<strong><br /></strong></li> </ul> <p dir="ltr">Links for This Episode:</p> <p dir="ltr">CONTACT INFO:</p> <ul> <li dir="ltr" role="presentation">Name - Tari K. Vickery</li> <li dir="ltr" role="presentation">Email - <a href= "mailto:tari@tarikvickeryauthor.com">tari@tarikvickeryauthor.com</a></li> <li dir="ltr" role="presentation">Website(s) - <a href= "https://www.tarikvickeryauthor.com/">https://www.tarikvickeryauthor.com/<br /> </a> </li> </ul> <p dir="ltr">SOCIAL MEDIA INFO:</p> <ul> <li dir="ltr" role="presentation">LinkedIn - <a href= "https://www.linkedin.com/in/tari-k-vickery-09027a2/">https://www.linkedin.com/in/tari-k-vickery-09027a2/</a></li> <li dir="ltr" role="presentation">Facebook - <a href= "https://www.facebook.com/profile.php?id=61561349842621">https://www.facebook.com/profile.php?id=61561349842621</a></li> <li dir="ltr" role="presentation">Instagram - <a href= "https://www.instagram.com/tarikvickeryauthor/">https://www.instagram.com/tarikvickeryauthor/</a></li> <li dir="ltr" role="presentation">Threads - <a href= "https://bsky.app/profile/tarikvickeryauthor.bsky.social">https://bsky.app/profile/tarikvickeryauthor.bsky.social</a></li> </ul> <p dir="ltr">BOOK: "The Emotional Side of Money"</p> <ul> <li dir="ltr" role="presentation">Goodreads - <a href= "https://www.goodreads.com/book/show/242974806-the-emotional-side-of-money"> https://www.goodreads.com/book/show/242974806-the-emotional-side-of-money</a></li> <li dir="ltr" role="presentation">Amazon - <a href= "https://www.amazon.com/Emotional-Side-Money-Financial-Wellness/dp/B0FWZY5J8H/"> https://www.amazon.com/Emotional-Side-Money-Financial-Wellness/dp/B0FWZY5J8H/</a></li> <li dir="ltr" role="presentation">Bookshop - <a href= "https://bookshop.org/p/books/the-emotional-side-of-money-a-roadmap-to-financial-wellness-tari-k-vickery/9fb9475edf7fe89f"> https://bookshop.org/p/books/the-emotional-side-of-money-a-roadmap-to-financial-wellness-tari-k-vickery/9fb9475edf7fe89f</a></li> </ul> <p><strong> </strong></p> <p dir="ltr"><strong>Quick Episode Summary: </strong></p> <ul> <li dir="ltr">00:00 – Why money is rarely just about money</li> <li dir="ltr">01:00 – Meet Tari Vickery and The Emotional Side of Money</li> <li dir="ltr">02:00 – Growing up with money, fear, and survival</li> <li dir="ltr">03:00 – Three generations of women, work, and financial struggle</li> <li dir="ltr">04:00 – Do we inherit a financial mindset?</li> <li dir="ltr">06:30 – Asking for a loan at four years old</li> <li dir="ltr">08:00 – Understanding her mother and releasing the past</li> <li dir="ltr">09:30 – What financial instability really threatens</li> <li dir="ltr">11:00 – Tari's first childhood business</li> <li dir="ltr">12:00 – Working through high school and becoming a high achiever</li> <li dir="ltr">14:00 – Building wealth through a family business</li> <li dir="ltr">15:00 – Losing the business, home, retirement, and lifestyle</li> <li dir="ltr">17:00 – Cleaning houses and deciding to apply to Harvard</li> <li dir="ltr">18:00 – Applying to Stanford and changing the family's future</li> <li dir="ltr">20:00 – From a 6,000-square-foot house to campus housing</li> <li dir="ltr">21:00 – Reinvention driven by survival</li> <li dir="ltr">22:00 – How different childhoods affect financial hardship</li> <li dir="ltr">24:00 – Rebuilding personally before rebuilding financially</li> <li dir="ltr">25:00 – Why reaching a financial goal doesn't always bring safety</li> <li dir="ltr">27:00 – Feeling financially secure but emotionally unsafe</li> <li dir="ltr">28:00 – What children learn by watching their parents</li> <li dir="ltr">30:00 – Why the goalpost of "enough" keeps moving</li> <li dir="ltr">31:00 – Spending $1,000 and feeling nothing</li> <li dir="ltr">34:00 – Why money is so difficult to talk about</li> <li dir="ltr">35:00 – Two completely different childhood money stories</li> <li dir="ltr">37:00 – What couples are really fighting about when they fight over money</li> <li dir="ltr">40:00 – Why successful people still avoid opening bills</li> <li dir="ltr">42:00 – How to begin changing a painful relationship with money</li> <li dir="ltr">44:00 – The difference between having enough and believing it</li> <li dir="ltr">45:00 – Scarcity versus abundance</li> <li dir="ltr">46:00 – What financial freedom really means</li> <li dir="ltr">48:00 – Money, identity, gratitude, and loving your life</li> <li dir="ltr">49:30 – Tari answers: "What's the point?"</li> </ul> <p dir="ltr">What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do.</p> <p> </p>
June 10, 2026
130. Why Getting Organized Isn't Really About Being Tidy | Lisa Woodruff on Overwhelm, Systems, and Self-Trust
<p dir="ltr">Most people think getting organized means having a cleaner house, a tidier desk, or a color-coded planner. But what if organization isn't really about tidiness at all?</p> <p dir="ltr">In this episode of What's the Point?, I sit down with Lisa Woodruff, founder of Organize 365 and author of The Paper Solution and the upcoming book Escaping Quicksand. Our conversation explores a question that resonates with almost everyone: Why do capable people feel so overwhelmed by ordinary life?</p> <p dir="ltr">Lisa argues that the problem isn't laziness, lack of discipline, or personal failure. The real issue is that most of us were never taught how to manage the operating system of everyday life. We learn how to do jobs, earn degrees, and build careers, but very few people ever learn how to manage the invisible work of running a household. From bills and calendars to appointments, paperwork, meals, planning, and decision-making, there's far more happening beneath the surface than most of us realize.</p> <p dir="ltr">One of the most eye-opening moments in the conversation is Lisa's estimate that maintaining a household requires roughly 28 hours of work each week—and much of that work is invisible. Because we don't see it, we often fail to account for it, which creates guilt and frustration when we inevitably feel behind.</p> <p dir="ltr">We also explore the difference between organizing visible clutter and organizing life itself. Lisa explains that piles of paper, overflowing inboxes, and unfinished tasks aren't usually the real problem. More often, they're symptoms of larger systems that haven't been designed to handle the ongoing projects and responsibilities of everyday living.</p> <p dir="ltr">The conversation also dives into executive function, ADHD, procrastination, discipline, and why systems create freedom rather than restriction. Lisa shares her own late-in-life ADHD diagnosis and explains how creating structures that fit her strengths allowed her to build a successful business while managing a complex household. Rather than viewing organization as a personality trait, she sees it as a learnable skill that helps people trust themselves more.</p> <p dir="ltr">Perhaps most importantly, this episode reframes organization as something much bigger than keeping things neat. It's about reducing overwhelm, reclaiming mental bandwidth, and creating enough space to focus on what truly matters. In other words, getting organized isn't about becoming perfect. It's about building a life that works for you.</p> <p dir="ltr">What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters - their purpose. Each episode explores what motivates them and how they find meaning in what they do.</p> <p><strong> </strong></p> <p dir="ltr"><strong>Connect with Bill:</strong></p> <ul> <li dir="ltr" role="presentation"><a href= "mailto:bill@billellis.com">bill@billellis.com</a></li> <li dir="ltr" role="presentation"> <a href= "http://www.billellis.com/">www.billellis.com</a></li> <li dir="ltr" role="presentation"><a href= "http://www.brandingforresults.com/">www.brandingforresults.com</a></li> <li dir="ltr" role="presentation">IG - @wcellis</li> <li dir="ltr" role="presentation">Facebook - @CoachBillEllis</li> <li dir="ltr" role="presentation">Facebook - @bill.ellis </li> <li dir="ltr" role="presentation">LinkedIn - <a href= "http://linkedin.com/in/wcellis">linkedin.com/in/wcellis</a></li> <li dir="ltr" role="presentation">Book: Women Who Won</li> </ul> <p><strong> </strong></p> <p dir="ltr">Links for This Episode:</p> <ul> <li dir="ltr" role="presentation">Email: customerservice@organize365.com</li> <li dir="ltr" role="presentation">Website(s) <a href= "http://organize365.com/">http://organize365.com</a></li> </ul> <p dir="ltr">SOCIAL MEDIA INFO:</p> <ul> <li dir="ltr" role="presentation">LinkedIn <a href= "https://www.linkedin.com/in/lisawoodruff/">https://www.linkedin.com/in/lisawoodruff</a></li> <li dir="ltr" role="presentation">Instagram <a href= "http://instagram.com/organize365">http://instagram.com/organize365</a></li> <li dir="ltr" role="presentation">BOOK: <a href= "https://organize365.com/escapingquicksand/">https://organize365.com/escapingquicksand</a></li> </ul> <p><strong><br /> <br /></strong></p> <p dir="ltr">Quick Episode Summary: </p> <p><strong> </strong></p> <ul> <li dir="ltr" role="presentation">00:00 – Why getting organized isn't really about being tidy</li> <li dir="ltr" role="presentation">01:00 – Meet Lisa Woodruff and Organize 365</li> <li dir="ltr" role="presentation">02:30 – The invisible work of running a household</li> <li dir="ltr" role="presentation">04:00 – Why organizing your pantry isn't enough</li> <li dir="ltr" role="presentation">06:00 – What people think organization is vs. what it actually is</li> <li dir="ltr" role="presentation">07:30 – Why piles of paper become emotional burdens</li> <li dir="ltr" role="presentation">10:00 – The hidden projects behind everyday clutter</li> <li dir="ltr" role="presentation">11:00 – Running a household like a business</li> <li dir="ltr" role="presentation">13:00 – The surprising economic power of households</li> <li dir="ltr" role="presentation">14:30 – Planning, supply chains, and invisible labor</li> <li dir="ltr" role="presentation">16:00 – Lisa's entrepreneurial upbringing and early lessons</li> <li dir="ltr" role="presentation">19:00 – Is overwhelm caused by invisible work?</li> <li dir="ltr" role="presentation">20:00 – Digital overwhelm vs. paper systems</li> <li dir="ltr" role="presentation">23:00 – A forgotten $123,000 account and why paper still matters</li> <li dir="ltr" role="presentation">26:00 – Why households need systems too</li> <li dir="ltr" role="presentation">28:00 – The grocery shopping story that changed everything</li> <li dir="ltr" role="presentation">30:00 – Executive function explained simply</li> <li dir="ltr" role="presentation">32:00 – Why knowing what to do isn't enough</li> <li dir="ltr" role="presentation">33:00 – Productive procrastination and small tasks</li> <li dir="ltr" role="presentation">35:00 – Why organization isn't about willpower</li> <li dir="ltr" role="presentation">37:00 – Systems for different personalities and learning styles</li> <li dir="ltr" role="presentation">39:00 – Lisa's ADHD diagnosis and what it changed</li> <li dir="ltr" role="presentation">43:00 – ADHD, entrepreneurship, and adapting to life</li> <li dir="ltr" role="presentation">46:00 – Why structure creates freedom</li> <li dir="ltr" role="presentation">47:00 – Ownership, responsibility, and self-trust</li> <li dir="ltr" role="presentation">48:00 – Feeling permanently behind? Start here.</li> <li dir="ltr" role="presentation">50:00 – Discipline, habits, and consistency</li> <li dir="ltr" role="presentation">52:00 – Escaping Quicksand: the idea behind the new book</li> <li>53:00 – What's the Point? Lisa's answer</li> </ul>
May 27, 2026
129. The Versions of Ourselves We Learn to Become | Femi Corazon on Identity, Adaptation, and Change
<p dir="ltr">How much of who we become is actually ours?</p> <p dir="ltr">That question sits underneath this deeply thoughtful conversation with Femi Corazon, a senior creative leader whose life has moved across cultures, industries, storytelling, leadership, and behavior change. Her story begins in Iowa, stretches through the Philippines and Nigeria, and eventually lands in New York advertising, technology, and creative strategy. But underneath all of it is a deeper thread: identity.</p> <p dir="ltr">Femi talks openly about growing up feeling visibly different in every environment she entered. In the Philippines, her Blackness stood out. In Nigeria, her mixed identity made her feel foreign. Returning to the United States as a teenager brought another layer of cultural adaptation. Yet what stands out most in her story is the distinction she makes between difference and rejection. She never felt unloved by her family or communities, but she became deeply aware of how much human beings adapt in order to belong.</p> <p dir="ltr">That lifelong process of adaptation eventually became the foundation of her work. Femi explains that storytelling wasn't simply creative expression for her — it was survival. Stories helped her understand people, navigate unfamiliar environments, and make meaning out of change. That same curiosity later shaped her career in advertising, coding, user experience, and behavioral strategy. Whether she was building software systems at BBDO or leading creative teams years later, the underlying question remained the same: What makes people move?</p> <p dir="ltr">One of the strongest themes in this episode is that information alone does not change people. Human beings change when a new version of themselves feels emotionally survivable. Femi describes behavior through the lens of narrative: the unhealthy habits, fears, or limitations people hold onto are often rooted in stories that once kept them safe. Meaningful change only happens when people can imagine a different story that feels possible for them.</p> <p dir="ltr">We also spend time discussing leadership, empathy, creativity, and the emotional burden leaders sometimes carry. Femi speaks candidly about learning boundaries, avoiding burnout, and understanding that leadership is not about sacrificing yourself for others, but about creating environments where people can safely do their best work. Again, the conversation keeps returning to meaning, purpose, and the stories human beings live inside every day.</p> <p dir="ltr">Toward the end of our discussion, Femi reflects on technology, artificial intelligence, and the fear that humanity may slowly lose touch with what makes us human in the first place. But she also shares what gives her hope: the belief that despite all our flaws, people are still driven by connection, meaning, and the desire to understand one another.</p> <p dir="ltr">Ultimately, this episode is about identity — not as something fixed, but as something continually shaped through story, culture, adaptation, and choice. And maybe the most important question isn't simply Who am I? but Is the story I'm living still helping me become who I'm meant to be?</p> <p dir="ltr">What's The Point? is a podcast hosted by Bill Ellis featuring real conversations with people who've figured out what matters — their purpose. Each episode explores what motivates them and how they find meaning in what they do.</p> <p><strong> </strong></p> <p dir="ltr">Connect with Bill:</p> <ul> <li dir="ltr" role="presentation"><a href= "mailto:bill@billellis.com">bill@billellis.com</a></li> <li dir="ltr" role="presentation"> <a href= "http://www.billellis.com/">www.billellis.com</a></li> <li dir="ltr" role="presentation"><a href= "http://www.brandingforresults.com/">www.brandingforresults.com</a></li> <li dir="ltr" role="presentation">IG - @wcellis</li> <li dir="ltr" role="presentation">Facebook - @CoachBillEllis</li> <li dir="ltr" role="presentation">Facebook - @bill.ellis </li> <li dir="ltr" role="presentation">LinkedIn - <a href= "http://linkedin.com/in/wcellis">linkedin.com/in/wcellis</a></li> <li dir="ltr" role="presentation">Book: Women Who Won<strong><br /></strong></li> </ul> <p dir="ltr">Links for This Episode:</p> <p dir="ltr">CONTACT INFO:<br /> Name: Femi Corazon<br /> Email: femi@femicorazon.com<br /> Website(s): <a href= "http://femicorazon.com/">femicorazon.com<br /></a><br /> SOCIAL MEDIA INFO:<br /> LinkedIn: <a href= "http://linkedin.com/in/femicorazon">linkedin.com/in/femicorazon<br /> </a>Instagram: @femicorazon</p> <p dir="ltr"> </p> <p dir="ltr">Quick Episode Summary: </p> <ul> <li dir="ltr" role="presentation">00:00 – Introduction + "The Versions of Ourselves We Learn to Become"</li> <li dir="ltr" role="presentation">01:00 – Growing up between Iowa, the Philippines, and Nigeria</li> <li dir="ltr" role="presentation">03:00 – Feeling different in every culture</li> <li dir="ltr" role="presentation">05:00 – Difference vs. rejection: an important distinction</li> <li dir="ltr" role="presentation">07:00 – Being visibly "other" and adapting to survive</li> <li dir="ltr" role="presentation">10:00 – Family, belonging, and multigenerational influence</li> <li dir="ltr" role="presentation">13:00 – Learning English and adapting in Nigeria</li> <li dir="ltr" role="presentation">15:00 – Creativity, imagination, and storytelling as survival</li> <li dir="ltr" role="presentation">17:00 – The stories we inherit vs. the stories we choose</li> <li dir="ltr" role="presentation">18:00 – Why acting and advertising both mattered to Femi</li> <li dir="ltr" role="presentation">20:00 – Moving to New York to become an actress</li> <li dir="ltr" role="presentation">21:00 – Coding at BBDO and learning human behavior</li> <li dir="ltr" role="presentation">24:00 – Storytelling, software, and influencing adoption</li> <li dir="ltr" role="presentation">26:00 – Why behavior change starts with curiosity</li> <li dir="ltr" role="presentation">29:00 – Understanding the stories people tell themselves</li> <li dir="ltr" role="presentation">31:00 – What actually makes people change?</li> <li dir="ltr" role="presentation">33:00 – Safety, fear, and emotionally survivable change</li> <li dir="ltr" role="presentation">36:00 – Leadership, meaning, and motivating teams</li> <li dir="ltr" role="presentation">40:00 – Leadership boundaries and avoiding burnout</li> <li dir="ltr" role="presentation">42:00 – Pitching ideas and understanding human psychology</li> <li dir="ltr" role="presentation">46:00 – Why information alone doesn't change people</li> <li dir="ltr" role="presentation">48:00 – Curiosity, learning, and stepping into uncertainty</li> <li dir="ltr" role="presentation">49:00 – What worries Femi most about the world today</li> <li dir="ltr" role="presentation">51:00 – Humanity, connection, and what gives her hope</li> <li>52:00 – "What's the point?" + Femi's final answer</li> </ul>
132 total episodes available
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