by Stori Cymru
We're all about championing business owners across Wales and getting to hear their business stories. This podcast is all about learning from business owners both experienced and those who have started their journeys. Through storytelling we can encourage, motive & inspire people to achieve their potential. We all have a story to tell, and we believe we're all storytellers.
Language
🇺🇲
Publishing Since
8/28/2024
See how your podcast performs across key metrics
Recommendations available
Unlock the full report to see detailed tips
Recommendations available
Unlock the full report to see detailed tips
Unlock comprehensive insights including:
See how your show performs across every key metric
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
May 8, 2026
<p>In this episode of What’s Your Stori?, host James speaks with Phil Evans, a long-time business owner who works in financial services and describes his week as primarily “problem solving.” Phil shares how he wanted to be a carpenter but entered finance in his early twenties and has spent 41 years learning and helping others. They discuss how business owners often leave employment perks like pensions, death-in-service, and sickness benefits behind, yet underestimate personal risk, and Phil stresses planning for living too long, dying too soon, or becoming disabled. Phil and James explore money mindset, the importance of mentors, paying yourself first, tracking spending, surrounding yourself with the right people, building loyal friendships, delegating to a strong team, and using listening and humour in communication, including stories from comedy and a magician’s “breaking of the wand” funeral ritual.</p>
May 1, 2026
<p>Meet Lucy Clark, co-founder of OatSoak, a 100% natural bath additive and skincare brand created for people with eczema, psoriasis, and sensitive skin. Lucy explains how the business began during lockdown after her nephew suffered severe eczema and store-bought products irritated his skin, prompting her and her sister Katie to focus on colloidal oatmeal without added preservatives. Starting with a borrowed blender and early sales on Amazon, they validated demand, then won £3,000 at a local Young Dragons-style competition run through CYCA, which funded machinery, mentorship, and their first unit.Lucy shares the realities of reinvesting, scaling into larger premises, and recently expanding to the US via a Natural Grocers pitch in Dallas, leading to distribution and a launch in 176 stores, including FDA approval and added compliance.</p>
April 24, 2026
<p>In this episode of What’s Your Stori?, James speaks with Alex Shufflebottom, a long-time owner of the South West Wales steel building firm 'Shufflebottom Ltd'. They talk about growing a family business which started nearly 50 years ago from selling wrought iron gates into a market-leading steel fabrication company. Alex recounts the company’s moves to Cross Hands, her father’s death in 1993, her progression through roles after university, and a 2008 management buyout with her brother and general manager Alec just before the recession. She discusses major challenges including cashflow pressures and a site fatality, alongside highs such as winning major awards and delivering prominent projects like the new Pentre Awel leisure centre in Llanelli. Alex explains how they built culture by looking after staff and tackling health topics, why she sold the business two years ago, and her next chapter in mentoring, investing, and supporting manufacturing in Wales.</p>
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Tom White
Guest
Gareth Harris
Guest
Lloyd Henry
Guest
Lloyd Evans
Guest
Max Howells
Guest
Chelsea Free
Guest
Charlotte Lewis
Guest
Kev Johns MBE
Guest
Adam Brooks
Guest
Becca Brooks
Guest
Phil Jones
Guest
Jamie Stedman
Guest
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
We're all about championing business owners across Wales and getting to hear their business stories. This podcast is all about learning from business owners both experienced and those who have started their journeys.
Through storytelling we can encourage, motive & inspire people to achieve their potential. We all have a story to tell, and we believe we're all storytellers.
This podcast updates daily.
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.