This podcast is for all independent business owners out there! I will be Interviewing different business owners to give you insight, tips, and motivation! I'm going to be asking questions you would ask, and starting conversations that you can learn and grow from.
S02Ep21 - Anita - Anita Chauhan - Diversity and Inclusion Marketing Expert - What The Business?!
For the season finale, we have one awesome episode. Today on the podcast we have Anita Chauhan. Anita is a communications and marketing expert, she specifically works in diversity & inclusion with companies and businesses. Anita & I dive deep into all things diversity and inclusion and what that looks like as a business owner. How to be inclusive in all aspects of your business.
Anita's Links;
https://anitachauhan.ca/ (https://anitachauhan.ca/)
https://www.instagram.com/anitachauhan/ (https://www.instagram.com/anitachauhan/)
Incredibly helpful and resourceful links Anita gave for all of you to use!
Conscious Style Guide (https://consciousstyleguide.com/)
25 Boldly Diverse Campaigns (https://www.trendhunter.com/slideshow/diverse-campaign)
Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way (https://blog.hubspot.com/marketing/multicultural-marketing?_ga=2.136891058.322383123.1572228834-1582690004.1559596502&hubs_signup-cta=null&hubs_signup-url=blog.hubspot.com%2Fmarketing%2Finclusive-marketing-campaigns)
5 Awesome Benefits of Diversity at Work (https://blog.hubspot.com/marketing/benefits-diversity-workplace?_ga=2.136891058.322383123.1572228834-1582690004.1559596502&hubs_signup-cta=null&hubs_signup-url=blog.hubspot.com%2Fmarketing%2Finclusive-marketing-campaigns)
Guide to gender-inclusive language (https://writingcenter.unc.edu/tips-and-tools/gender-inclusive-language/)
Google's CMO on diversity & inclusion in advertising (https://www.thinkwithgoogle.com/marketing-resources/organizational-culture/diversity-gender-inclusion-marketing/)
Progressive Shopper (https://progressiveshopper.com/)
The Kendal Jenner Pepsi ad case study (https://astute.co/pepsi-kendall-jenner-commercial/)
20 May 2021
S02Ep20 - Christina - C. Willis & Co. - Pinterest and Branding Strategist - What The Business?!
Today on the podcast we have Christina of C. Willis & Co. Christina is a Pinterest and Marketing Guru. She knows all there is to know about leveraging Pinterest as a key marketing resource and we dive into Pinterest! She graces us with her incredible insight and tips on how to use Pinterest strategically. We also talk about her new service, Brand Strategy.
Christina's Links;
https://cwillisco.com/
https://www.instagram.com/cwillisandco/
Christina's Blogs full of advice;
https://cwillisco.com/blog
29 Apr 2021
S02Ep19 - Kaitie - Kaitie's Kravings - Custom Catering and Personalized Events - What The Business?!
Today on the podcast we have Kaitie of Kaities Kravings. Kaitie is a caterer, food enthusiast, and professional chef. She works intimately with each client to help them create a custom, personalized event and food experience. In today's episode, we chat about building business during a pandemic.
Kaitie's Kravings
https://kaitieskravings.com/
https://www.instagram.com/kaitieskravings/?hl=en
Podcast Links
https://josienicolephotography.com/what-the-business/?!/
https://www.instagram.com/whatthebusinesspodcast
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