Uncover the transformative power of data-driven user experience and elevate your business to new heights.
whatthedata.substack.com (https://whatthedata.substack.com?utm_medium=podcast)
Publisher
Lior Barak and Michael Stiller dive into the world of data on What the Data?! podcast
What the Data?!'s hosts dive into the fascinating world of data with new insights, exploring the power of data to transform industries and inform decision-making.
12 Feb 2024
Dora Trostanetsky - Data for Growth Marketing (#26)
Data is crucial for CRM and allows you to personalize the user journey, segment your user base, and understand user behavior.
It is important to merge CRM data with your data warehouse to get a holistic view of the user journey and understand how different channels contribute to acquisition and retention.
iOS 14.5 and future privacy changes make it more difficult to track users and attribute conversions, so it is important to experiment with new attribution models and focus on understanding the user journey across platforms.
Re-engaging churned users is difficult, but it is important to try to do so before they uninstall the app. Push notifications can be effective, but they must be used carefully and with good segmentation.
Some of the KPIs to measure CRM success include retention rate, conversion rate, and the impact of different campaigns on these metrics.
12 Feb 2022
Andrew Freed - Developing your own Virtual Assistant (#25)
Andrew is a software architect in the Cloud and Cognitive Expert Labs and Learning group at IBM. He has extensive experience building solutions with AI and holds over 100 US patents.
Virtual assistants sometimes called chatbots
**Website:** http://freedville.com/ (http://freedville.com/)
https://www.linkedin.com/in/andrewrfreed/
(https://www.linkedin.com/in/andrewrfreed/)https://twitter.com/andrewrfreed
(https://twitter.com/andrewrfreed)https://www.manning.com/books/creating-virtual-assistants (https://www.manning.com/books/creating-virtual-assistants)
35% discount on all books of Manning Publication using link: http://mng.bz/V8Dr (http://mng.bz/V8Dr) (use code podwtd20 in checkout)
1 free eBook code for Conversational AI (https://www.manning.com/books/conversational-ai) for a lucky listener (use code cowtdr-7744)
Contact WHAT the Data?!
Guest appearances
Books guests
Based on episode analysis; this does not confirm that the show is currently accepting guests.
Host of WHAT the Data?!?
Claim your podcast to manage its listing and keep your show details accurate.
Pod Engine is an independent podcast discovery and analytics service and is not affiliated with or endorsed by this podcast. Artwork and show content belong to their owners. Full legal notice.
Explore this show Podcast research with Pod Engine
