The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk.
@wtfab / whatthefab.com
Building a Personal Brand and a Business That Supports Your Lifestyle (Esp When Sh*t Hits The Fan), with Nicole Nieves
70: In this episode, I’m chatting with my brilliant and talented friend Nicole Nieves. Nicole is a brand marketing and business consultant who helps entrepreneurs amplify their message and elevate their personal brands to attract their dream clients and scale their businesses. We get into:
- Her BRAND framework for identifying and building a personal brand
- Best practices when it comes to marketing your brand online
- Building your business and brand around your lifestyle
- Her personal experience with having to step away from her business for months due to an ongoing lawsuit—and the importance of building a brand and business that can sustain itself without you
If you enjoy this episode, we’d love it if you shared it! Snap a screenshot and share on Stories, tagging me @wtfab (http://www.instagram.com/wtfab) and Nicole @thebrandvibe (http://www.instagram.com/thebrandvibe).
Quick links from the episode:
Connect with Nicole: The Brand Vibe (https://thebrandvibe.com/) / @thebrandvibe (http://www.instagram.com/thebrandvibe) / @thenicolenieves (https://www.instagram.com/thenicolenieves/)
Nicole’s Freebie: Build-A-Brand (https://thebrandvibe.com/brand)
*TW: Video of Nicole’s son mentioned in this episode (https://www.instagram.com/reel/CfxIt6EvpW9/)
SEO Webinar (https://join.whatthefab.com/webinar)
Flodesk (https://flodesk.com/c/L03ODD)
Sunbasket (https://sunbasket.com/invite/Elise4062178)
10 May 2023
The State of the Influencer Economy with Erica Gatlin
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!) (https://bit.ly/3XnW5yq).
69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry.
If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into:
Secret things brands don’t want you to know
Trends that she sees happening in the influencer marketing industry that are cyclical
Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts
Our hypotheses of why we’re seeing the shifts that are currently happening
I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab (http://www.instagram.com/wtfab)) with your key takeaways.
Quick links from the episode:
Connect with Erica on LinkedIn (https://www.linkedin.com/in/ericagatlin)
TC Management Co. (http://taracarr.com/)
SEO Webinar: Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here (https://bit.ly/3XnW5yq)
AMEX Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up! (https://americanexpress.com/en-us/referral/ELISeAu8NK?xl=cp10a1)
Nuuly: Get $10 off your first Nuuly rental here (http://fbuy.me/rQ7mx)
3 May 2023
From Concept to Product: How COVRY Is Changing the Game With Their Inclusive Eyewear
68: Today we’re chatting with the founders of COVRY (https://go.skimresources.com/?id=82594X1534209&xs=1&url=https%3A%2F%2Fshopcovry.com%2F), an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger!
Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design.
In our conversation, we chat about:
How they identified and confirmed a need in the market (even though some told them their market would be too small)
What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way
How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal
We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab (http://www.instagram.com/wtfab) and @shopcovry (http://www.instagram.com/shopcovry).
Quick Links from the Episode:
Shop Covry (https://go.skimresources.com/?id=82594X1534209&xs=1&url=https%3A%2F%2Fshopcovry.com%2F) / @shopcovry (http://www.instagram.com/shopcovry)
Amex Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up! (https://americanexpress.com/en-us/referral/ELISeAu8NK?xl=cp10a1)
Flodesk: Try Flodesk for free (https://flodesk.com/c/L03ODD)
Nuuly: Get $10 off your first Nuuly rental here (http://fbuy.me/rQ7mx)
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Apple Podcasts (US)
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35 ratings
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