We are your Fractional Executives! Breaking down marketing & tech for: Business Owners, CMOs, Fractionals, & Marketers
What The Frac? | Your Fractional Executives
Claim This Podcastby Nicole Zeno and Tamara Laine
5.0(4 reviews)
49 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
Podcast Overview
We are your Fractional Executives! Breaking down marketing & tech for: Business Owners, CMOs, Fractionals, & Marketers
Language
🇺🇲
Publishing Since
5/27/2024
1 verified contact email on file for What The Frac? | Your Fractional Executives
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 15, 2026
The Real ROI of Executive Coaching: Building Standards That Scale #executivecoaching
<p>Most leaders don’t need more advice. They need better awareness, stronger standards, and a clearer way to lead growth from the top down.In this episode of WTF?, Steve Mellor breaks down what executive coaching actually is, why so many leaders confuse coaching with consulting, and how behavior (not just strategy) shapes whether a company can scale well. If you’re building a business, leading an executive team, or trying to create a culture that holds up under pressure, this conversation gets straight to the real work.Steve shares why values on the wall are not enough, how strong leaders create ownership rather than dependency, and why coaching can be the difference between staying busy and becoming growth-ready. The conversation also explores where AI can support leaders and where human coaching still matters most.In this episode:✅ The difference between a coach, a consultant, and a fractional leader✅ Why leadership standards matter more than performative company values✅ What executive coaching should actually help you measure✅ How to create more ownership across your executive team✅ Why founders and executives drift when busyness starts to masquerade as progress✅ What leaders should ask before deciding whether coaching is the right fit✅ Where AI can complement coaching and where it cannot replace human insight✅ How better questions create better leadership, culture, and executionIf you’re serious about building a company that scales with clarity, discipline, and trust, this is the conversation to watch. Follow WTF? for more sharp conversations on growth, leadership, and what it really takes to operate at the next level.</p><p><br></p><p>Connect With WTF?Website: https://whatthefracshow.com/IG: https://www.instagram.com/whatthefracshowTT: https://www.tiktok.com/@whatthefracshowLinkedIn: https://www.linkedin.com/showcase/what-the-frac-showYouTube: https://www.youtube.com/@clevercowConnect With SteveWebsite: https://growthready.com/IG: https://www.instagram.com/coachstevemellorLinkedIn: https://www.linkedin.com/in/steve-mellor-cc/YouTube: https://www.youtube.com/@UCu3Wt4Y0dUQEuyYt2X9mKyg 0:00 - The Coaching Landscape Problem1:39 - Introducing Steve Mellor7:42 - Coach vs. Consultant vs. Fractional9:07 - What Coaching Really Means18:46 - Coaching in Organizations & Teams20:44 - The ROI of Coaching25:25 - Standards, Behavior & Culture26:36 - AI vs. Human Coaching29:16 - Is Coaching Right for You?33:20 - Drifting & Staying Anchored35:19 - How to Connect with Steve</p>
May 15, 2026
Scaling Global? Here's Why London Matters
<p>Global expansion sounds expensive, risky, and operationally messy until you understand how to approach it strategically. In this episode, Persephone Godwin and James Cummings of London & Partners break down how founders, operators, and executive teams can think about international growth earlier, smarter, and with far more leverage.This conversation is less about hype and more about market readiness, ecosystem strategy, and the practical support available to companies expanding into London and beyond. If you’re building a growth-stage company, refining your investor story, or evaluating where your next market should be, this episode gives you a more grounded way to think about global scale.You’ll learn:➡️ Why founders should think globally earlier than they think they need to➡️ How London can serve as a launchpad for the UK, Europe, and broader international growth➡️ What business leaders usually underestimate about hiring, banking, regulation, and setup in a new market➡️ Why ecosystem matters more than geography alone when choosing where to expand➡️ How London & Partners helps companies access connections, market insight, and buyer opportunities➡️ What makes London strong across fintech, life sciences, creative industries, enterprise software, and frontier tech➡️ How partnerships, pilot programs, and delegation trips can create lower-risk expansion paths➡️ Why London Tech Week matters for founders, investors, and globally minded operatorsIf you’re building with scale in mind, this is the kind of conversation that can save you time, sharpen your strategy, and expand what feels possible. Watch the episode, subscribe, and follow WTF? for more practical conversations on strategic growth.</p>
April 3, 2026
The Venture Madness Framework That Gets Founders Funded
<p>Founders keep asking the same question: How do I actually meet the right investors and prove I’m truly investor‑ready?In this WTF? Live! conversation, we sit down with Tom Fulcher (President & Founder, The Idea Gardener®; Venture Madness Board of Directors) and Kyle DeLashmutt (Principal, Grayhawk Capital; Venture Madness Board of Directors) to unpack how Venture Madness and Arizona’s startup ecosystem help founders turn traction, storytelling, and community into real capital.You’ll hear how investors on the other side of the table think about cold outreach vs. in‑person events, what “investor‑ready” really means in 2026, and why local ecosystems like Phoenix can be a better bet than chasing noisy rooms in SF or NYC.In this episode, we cover:✅ The real job of Venture Madness: activating investors and preparing founders✅ Why Arizona’s startup scene is on the rise – and where it’s still mismatched with local capital✅ How to use events, beer gardens, and expo floors to build investor relationships (without being pitchy)✅ What today’s pre‑seed, seed, and Series A investors actually expect before they wire a dollar✅ Why retention and customer quality now matter more than just “zero to $1M ARR” growth✅ How to think about your pitch as an ongoing relationship, not a one‑shot performance✅ Practical ways to get reps: pitch competitions, community partners, and programs like Pitch Power✅ What a healthy founder–investor relationship looks like in real lifeIf you’re a founder in the $0–10M ARR range, an emerging angel, or just trying to understand✅ Arizona’s capital landscape, this conversation will help you:✅ Get clear on what “investor‑ready” really looks like today✅ Make smarter decisions about where (and how) to raise✅ Turn local community and events like Venture Madness into a real advantageJoin Us At Venture Madness Today: https://venturemadness.com/venture-madness-conference-2026/</p><p>Connect With WTF?Website: https://whatthefracshow.com/IG: https://www.instagram.com/whatthefracshowTT: https://www.tiktok.com/@whatthefracshowLinkedIn: https://www.linkedin.com/showcase/what-the-frac-showYouTube: https://www.youtube.com/@clevercow</p>
49 total episodes available
Deep-dive analytics for What The Frac? | Your Fractional Executives
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is What The Frac? | Your Fractional Executives?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.