- 14
- Episodes
- 2025
- First episode
About What the SEO
Quick, simple and straightforward SEO tips for small business owners who want their website's to attract the right people and increase sales.
- Publisher
- Suzy Stanton
- Category
- business
- Language
- en
- Explicit
- No
- First episode
- 1 May 2025
- Latest episode
- 24 Apr 2026
Latest episodes
14 episodes in the feed.
24 Apr 2026
Is Google Dead?
This episode busts the myths around AI taking over as the main search platform, leaving Google for dead. It talks through how Google searches are changing and how to keep up with new search behaviour so your website shows up at the top of results and in overviews. What the SEO is hosted by Suzy Stanton, a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Looking for DIY resources and support? Whether you’re looking for a course (check out SEO Jumpstart (https://info.wishfreelancewriting.com/jumpstart) ), accountability (check out the SEO Club Membership (https://info.wishfreelancewriting.com/theseoclubmembership)) or downloads, I’ve got what you need to learn how to grab Google’s attention. Need more help to find out which parts of your website's foundations are strong and which need more work, and then someone to make all the changes to your site? Book an (https://wishfreelancewriting.com/product/mini-seo-audit)SEO Audit (https://wishfreelancewriting.com/seo-audit). You'll get an easy-to-follow action plan detailing everything that’s been changed and why. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/30minutefix) for weekly SEO tips and chat, and get my 30-minute fix download for free. If you’re on Instagram, (https://www.instagram.com/wishwriting1/) I’d love you to come and say and let's have a chat.
18 Mar 2026
3 SEO basics that are still important in 2026
Is SEO dead and has seen its day? Or is it more relevant now than ever? This episode looks at 3 SEO basics that are still relevant and important in 2026, including blog content, which has moved up the list in terms of importance. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Looking for DIY resources and support (https://wishfreelancewriting.com/affordable-seo-services-diy)? Whether you’re looking for a course, accountability or downloads, I’ve got what you need to learn how to grab Google’s attention. Need more help to find out which parts of your website's foundations are strong and which need more work and then someone to make all the changes to your site? Book an (https://wishfreelancewriting.com/product/mini-seo-audit)SEO Audit (https://wishfreelancewriting.com/seo-audit). You'll get an easy-to-follow action plan detailing everything that’s been changed and why. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and get my SEO Dating Challenge for free, which goes through the key pillars of SEO that are still relevant in 2026. If you’re on Instagram, (https://www.instagram.com/wishwriting1/) I’d love you to come and say and let's have a chat.
5 Dec 2025
Myth Busting
This episode looks at the main myth about SEO, why it's not true and how to tackle your website's visibility in bite-sized chunks.
15 Oct 2025
SEO Kickstart
In this episode, I do a deep dive into my new done-for-you service SEO Kickstart. It's a 3-month service that focuses on keywords. I do the research and then add them to the right places on your site, giving your website visibility a kickstart and making sure it attracts Google's attention. Click here (https://info.wishfreelancewriting.com/seokickstart-9423) to get the details. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Are you looking for affordable SEO DIY resources (https://wishfreelancewriting.com/affordable-seo-services-diy)? Whether you’re need a course, accountability or downloads, I’ve got what you need to learn how to grab Google’s attention. Need more help to find out which parts of your website's foundations are strong and which need more work, and then someone to make all the changes to your site? Book an (https://wishfreelancewriting.com/product/mini-seo-audit)SEO Audit (https://wishfreelancewriting.com/seo-audit). You'll get an easy-to-follow action plan detailing everything that’s been changed and why. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and get my Ranking & Romance masterclass for free, which goes through the four main pillars of SEO and helps you create a strategy that works for you. If you’re on Instagram, (https://www.instagram.com/wishwriting1/) I’d love you to come and say and let's have a chat.
6 Oct 2025
Is SEO just nice to have?
Is SEO just nice to have when you've got some spare time? Or is it a must-have if you've got a website for your business? This episode looks at which of these statements is true and why. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Looking for DIY resources and support (https://wishfreelancewriting.com/affordable-seo-services-diy)? Whether you’re looking for a course, accountability or downloads, I’ve got what you need to learn how to grab Google’s attention. Need more help to find out which parts of your website's foundations are strong and which need more work and then someone to make all the changes to your site? Book an (https://wishfreelancewriting.com/product/mini-seo-audit)SEO Audit (https://wishfreelancewriting.com/seo-audit). You'll get an easy-to-follow action plan detailing everything that’s been changed and why. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat and get my Ranking & Romance masterclass for free which goes through the four main pillars of SEO and helps you create a strategy that works for you. If you’re on Instagram, (https://www.instagram.com/wishwriting1/) I’d love you to come and say and let's have a chat.
26 Jul 2025
SEO Jumpstart
In this bonus episode of series 1, Suzy does a deep dive into her signature course SEO Jumpstart. The course is delivered via five live lessons over Zoom, which cover keywords, on-page SEO, content, building your authority and creating a strategy that works for you. Click the link below to get the details of the course and grab your spot - the early-bird discount of £50 ends on the 30th July 2025. What the SEO is hosted by Suzy Stanton, who is a writer and editor on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. If you’d like to learn about the key pillars of SEO and the changes you need to make so your website attracts Google’s attention, join SEO Jumpstart (https://info.wishfreelancewriting.com/seojumpstart), my signature course that teaches you all you need to know to make sure your website brings in leads and sales. Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership (https://info.wishfreelancewriting.com/theseoclubmembership) is for you with fortnightly accountability sessions, monthly workshops and Q & A where you can tell me what you’re struggling with and I’ll help. Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit (https://wishfreelancewriting.com/product/mini-seo-audit). You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat and get my Ranking & Romance masterclass for free which goes through the four main pillars of SEO and helps you create a strategy that works for you. If you’re on Instagram, (https://www.instagram.com/wishwriting1/)I’d love you to come and say and let's have a chat.
25 Jun 2025
SEO and AI
Host Suzy Stanton explores how artificial intelligence transforms Google searches, enabling businesses to optimize their websites for better visibility and increased user engagement.
13 Jun 2025
Vital statistics for SEO
Host Suzy Stanton explains how to leverage Google Analytics and Search Console to monitor website traffic, ensuring businesses attract the right audience and optimize their online presence.
3 Jun 2025
The SEO Club Membership
Host Suzy Stanton shares the details of The SEO Club Membership, which provides accountability sessions, monthly workshops, and Q&A sessions to help members improve their website's visibility.
22 May 2025
Episode 5: Building a lasting relationship
In this episode, I look at why content is so important to showcase your experience, expertise, authority and trustworthiness. Blogging is definitely not dead; it's actually one of the most important pages on your website, as long as it's done well. I talk about the kind of things you could write about and how they help to build the know, like and trust factor with your audience. What the SEO is hosted by Suzy Stanton, a writer and editor, on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Looking for accountability so you take action to improve your website’s visibility regularly? The SEO Club Membership (https://info.wishfreelancewriting.com/theseoclubmembership) is for you with fortnightly accountability sessions, monthly workshops and Q & A sessions. Join in the SEO Dating Challenge (https://wishfreelancewriting.com/product/seo-dating-challenge) for only £9.99 to learn the basics about website visibility and how to start taking action. Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my Website Visibility Foundations (https://wishfreelancewriting.com/product/website-visibility-foundations-course)course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales. Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit (https://wishfreelancewriting.com/product/mini-seo-audit). You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and come and say hello on Instagram (https://www.instagram.com/wishwriting1/) and let's have a chat.
16 May 2025
Keep them interested
In this episode, we look at how you keep all of your new website visitors interested. You've attracted them with your sparkle, they've liked what they see, now it's time to put in the work and keep them on your page so they can look around, find out what it's all about and work out whether what you sell is what they're looking for. I'll cover internal links, good navigation and the type of information you need on your site, broken links and content. What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business term and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Join in the SEO Dating Challenge (https://wishfreelancewriting.com/product/seo-dating-challenge) for only £9.99 to learn the basics about website visibility and how to start taking action. Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my Website Visibility Foundations (https://wishfreelancewriting.com/product/website-visibility-foundations-course)course. It shows as well as tells you the steps to take and how to take them, so your website is attracting your dream clients and increasing leads and sales. Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit (https://wishfreelancewriting.com/product/mini-seo-audit). You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and come and say hello on Instagram (https://www.instagram.com/wishwriting1/) and let's have a chat.
10 May 2025
Attracting the right people
In this episode, we look at how to attract the attention of search engines so they show your website to your dream clients. The episode looks at how you can find your keywords, including asking your audience, AI and research. What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibilty themselves. Join in the SEO Dating Challenge (https://wishfreelancewriting.com/product/seo-dating-challenge) for only £9.99 to learn the basics about website visibility and how to start taking action. Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my Website Visibility Foundations (https://wishfreelancewriting.com/product/website-visibility-foundations-course)course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales. Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit (https://wishfreelancewriting.com/product/mini-seo-audit). You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and come and say hello on Instagram (https://www.instagram.com/wishwriting1/) and let's have a chat.
1 May 2025
What do SEO and Dating have in common?
This episode looks at what SEO and Dating have in common. Spoiler alert - it's attraction! When you want to attract a new partner, you put on your best outfit, do your hair or whatever makes you feel confident. With your business, it's about using the right words in the best places to attract the attention of search engines. SEO can be complicated and time-consuming, but it doesn't need to be. Simple actions done well can have a big impact on how easily your website attracts the attention of search engines. If they're impressed with what they see, they'll show your site to the people who want what you're selling. In the next episode, we will delve into how to attract dream clients with your words. What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Join in the SEO Dating Challenge (https://wishfreelancewriting.com/product/seo-dating-challenge) for only £9.99 to learn the basics about website visibility and how to start taking action. Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my Website Visibility Foundations (https://wishfreelancewriting.com/product/website-visibility-foundations-course)course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales. Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit (https://wishfreelancewriting.com/product/mini-seo-audit). You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and come and say hello on Instagram (https://www.instagram.com/wishwriting1/) and let's have a chat.
1 May 2025
What is SEO and why does anyone care?
Welcome to the first episode of What the SEO, the podcast for small business owners and entrepreneurs who feel overwhelmed by the three letters that can have a huge impact on their business. This first episode looks at what SEO is, why we need to improve it if we want to increase leads and sales, and what the next few episodes are going to cover. What the SEO is hosted by Suzy Stanton, who is a writer and editor, on a mission to inject some fun into a boring business terms and give small business owners and entrepreneurs straightforward, no-fluff support and tips so they can improve their website's visibility themselves. Join in the SEO Dating Challenge (https://wishfreelancewriting.com/product/seo-dating-challenge) for only £9.99 to learn the basics about website visibility and how to start taking action. Want to learn how to create strong website foundations in less than an hour a week for five weeks? Buy my Website Visibility Foundations (https://wishfreelancewriting.com/product/website-visibility-foundations-course)course. It shows as well as tells you the steps to take and how to take them so your website is attracting your dream clients and increasing leads and sales. Need more help to find out which parts of your website's foundations are strong and which need more work? Book a Mini-SEO Audit (https://wishfreelancewriting.com/product/mini-seo-audit). You'll get an easy-to-follow action plan detailing what needs to be changed and how to make the changes. Subscribe to The SEO Club newsletter (https://info.wishfreelancewriting.com/seoselling-4660) for weekly SEO tips and chat, and come and say hello on Instagram (https://www.instagram.com/wishwriting1/) and let's have a chat.
Podcast Authority Score: 35 / 100
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- Social presence
- 91
- YouTube
- 0
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