What They Said

About What They Said

Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency. What They Said is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact. Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, What They Said brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory. Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn, TikTok and Instagram, What They Said offers guests a credible, high-visibility platform to share expertise and help shape how brands think about communications in ways that are creative, impactful and culturally resonant.

Publisher

PrettyGreen

Category

business

Language

en

Explicit

Yes

First episode

27 Mar 2024

Latest episode

26 Jun 2026

Latest episodes

21 episodes in the feed.

1. 

   26 Jun 2026

   Building Premium Brands with Peroni's Carly Burford

   Send us Fan Mail What does it really mean to be a premium brand? In this episode of What They Said, Lou Ali sits down with Carly Burford, Global Brand Director at Peroni Nastro Azzurro, to unpack how one of the world's most iconic beer brands redefined premium through its new Only Peroni platform. Carly shares how premium is built through meaning, experience and distinctive brand positioning and why brands need to stop chasing trends and start owning what makes them genuinely unique. Together...

2. 

   18 Mar 2026

   Building Brand Fame That Shows Up in Culture with Sally Barton at Mondelez

   Send a text In this episode of What They Said, Sammy sits down with Sally Barton, Director of Marketing Growth Strategy at Mondelez, to explore what it really takes to build brand fame in modern marketing. From iconic brands like Cadbury and Oreo to the role of culture, nostalgia and influencer marketing, this conversation dives into how brands move beyond visibility and become truly famous. They discuss: The difference between brand awareness and brand fameWhy brands need to participate in c...

3. 

   2 Sept 2025

   How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17

   Send us a text This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand partnerships. From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube – and what strategies actually cut through. With years of experience shaping marketing strategies at Omnicom and Wavemaker befor...

Who has been a guest on What They Said

Names identified in recent episode analyses. Showing up to five guests.

• Anni Mueller
• disability activist and content creator
• Millie Allen

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

2,165

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

4 ratings

Podcast Authority Score: 54 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

37

Social presence

94

YouTube

68

Engagement

60

Contact What They Said

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.