What They Said
Claim This Podcastby PrettyGreen
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Podcast Overview
<p>Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.</p><p><br></p><p><b>What They Said </b>is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact. </p><p> </p><p>Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, <b>What They Said </b>brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory.</p><p> </p><p>Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn, TikTok and Instagram, <b>What They Said</b> offers guests a credible, high-visibility platform to share expertise and help shape how brands think about communications in ways that are creative, impactful and culturally resonant.</p><p><br></p>
Language
🇺🇲
Publishing Since
3/27/2024
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Recent Episodes
March 18, 2026
Building Brand Fame That Shows Up in Culture with Sally Barton at Mondelez
Send a text In this episode of What They Said, Sammy sits down with Sally Barton, Director of Marketing Growth Strategy at Mondelez, to explore what it really takes to build brand fame in modern marketing. From iconic brands like Cadbury and Oreo to the role of culture, nostalgia and influencer marketing, this conversation dives into how brands move beyond visibility and become truly famous. They discuss: The difference between brand awareness and brand fameWhy brands need to participate in c...
September 2, 2025
How YouTube Creators Are Redefining Brand Partnerships with Nisha Mathews (Google Creative Works) | What They Said: The Influencer Marketing Podcast | Ep 17
Send us a text This month on What They Said: The Influencer Marketing Podcast, host Sammy Albon sits down with Nisha Mathews, Creative Business Lead at Google Creative Works, to explore how YouTube creators are transforming the future of brand partnerships. From authenticity to AI, discover how brands and creators can build meaningful, lasting connections on YouTube – and what strategies actually cut through. With years of experience shaping marketing strategies at Omnicom and Wavemaker befor...
August 1, 2025
Break department silos for success | What They Said: The Influencer Marketing Podcast | Ep 16
Send us a text This month, What They Said host, Sammy Albon, is joined by a true force in global brand marketing: Fiona Bosman, Global Brand Director at Bupa. With over two decades shaping iconic brands like Red Bull and Barclaycard, Fiona brings unmatched insight into the evolving world of Influencer Marketing. A fierce advocate for breaking silos and putting 'people and their stories' at the heart of marketing, Fiona believes “there are no departments" when it comes to building truly succes...
20 total episodes available
Recent guests on What They Said
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Anni Mueller
Guest
disability activist and content creator
Guest
Millie Allen
Guest
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Frequently asked questions
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- What is What They Said?
<p>Discover 'What They Said,' the Marketing Podcast by PrettyGreen, the B Corp certified, award-winning creative communications agency.</p><p><br></p><p><b>What They Said </b>is for people who care about how brands really get famous. It gets under the skin of the thinking, decisions and big plays behind the comms strategies that drive relevance, cultural impact, long-term growth and commercial impact. </p><p> </p><p>Recognised as an Amazon Music Top Marketing Podcast and named Best Podcast of the Week at launch, <b>What They Said </b>brings senior marketers and industry insiders together for honest conversations about what actually works and what doesn’t. From fair pay in influencer marketing and calling out tokenistic inclusion, to how brands like Hasbro build seasonal moments that genuinely cut through, this is practical insight, not theory.</p><p> </p><p>Available across Apple Podcasts, Spotify, Amazon Music/Audible and YouTube, with social cut-downs across PrettyGreen’s LinkedIn, TikTok and Instagram, <b>What They Said</b> offers guests a credible, high-visibility platform to share expertise and help shape how brands think about communications in ways that are creative, impactful and culturally resonant.</p><p><br></p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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