About What We've Learnt: Learning from great minds in the world of business & marketing and beyond
An objective look at the week of work, through the eyes of two business marketers and their array of guests. Latest series is all about Leader and Pioneers.
Hosted, written and produced by Shane Redding and Steve Kemish - both business marketers in the UK. Ex colleagues and long-time friends and collaborators who, along with interviews from subject-matter experts, share their thoughts on key topics in the world of marketing, sales and wider business.
What better way to wrap up this series of WWL than going back to where it started? We pick some of our favourite rules from Wine Bar Theory - the brilliant book written by episode 1 guest, David Gilbertson.
We talk about what those rules mean to us, what we heard from other guests during the series and how their thoughts weave into David's rules.
Finally we also try and build the perfect leader by considering the characteristics that they think make up today's best examples, again reflecting on what our brilliant guests have shared and demonstrated in their own careers.
23 Jun 2021
Series 3, Episode 9: Richard Fitzmaurice , Managing Director, Global Marketing & Communications at Intertrust Group
A chance to hear from the brilliant Richard Fitzmaurice this week.
Richard shares his experiences on leading a high-performing team and how surrounding yourself with talent is so key to success.
We start with his university years and being brave about the path he ultimately took and along the way to the presence day, where he is not only leading the team at Intertrust Group, after a successful rebrand and positioning programme, he makes time to talk about the world- greatest living explorer, Sir Ranulph Fiennes (or "Ran" as he is to Richard!) and how they ended up having a successful side hustle together in the world of Rum.
An engaging and inspiring person, Richard is very open and honest about what he has learnt from others and how that has served him so well in his career to-date.
16 Jun 2021
Series 3, Episode 8: Gemma Davies, ServiceNow
We chat with the brilliant Gemma Davies. She now resides in California, working at ServiceNow as Senior Director, Head of Global ABM & CXO Engagement.
Gemma is a well known and respected figure in the B2B Marketing community. She shares her journey thus far – starting with a passion for consumer behaviour, that she pursued at university. The thread of that learning runs through her fast-paced rise through agencies and then on to a range of client-side marketing roles. During that time she has found herself pioneering ABM (before ABM was a thing!) and championing women in marketing as well as the continued improvement of the wider state of marketing.
She made the move to the US from the UK last year (after clocking up far too many air miles beforehand) and shares her take on not just that stellar career, but the now and the future.
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