
What Works
Hosted by Tara McMullin and Tara · Tara McMullin
4.9from 256 ratings
- 435
- Episodes
- 67
- Transcribed
- 256
- Ratings
- 2018
- First episode
- 2K
- YouTube views
About What Works
Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.
- Publisher
- Tara McMullin
- Category
- business · society & culture
- Language
- en
- Explicit
- No
- First episode
- 9 Apr 2018
- Latest episode
- 25 Jun 2026
Latest episodes
67 of 435 episodes have a transcript.

25 Jun 2026TRANSCRIPT
Let's Talk About Reach, Baby!

18 Jun 2026TRANSCRIPT
I Gave Myself a Short Assignment

4 Jun 2026
We're Not Late (Or, Rethinking the Long-Term)
Inside a recent episode

Let's Talk About Reach, Baby!
Published 25 Jun 2026 · Transcript excerpt
[…] This isn't necessarily a bad strategy, but there are plenty of ways it can go very wrong. I might dilute my core message, attract viewers who inadvertently push my content in a direction I don't want to go, or simply focus more on reaching lots of people than saying what I want to say. In the era of deterministic reach, Audience capture could be a big problem for creators. Audience capture is a phenomenon in which a creator becomes overly responsive to their followers. It's a reinforcing feedback loop that encourages ever more siloed, extreme, or radical content. In paradigmatic examples, creators end up hurting themselves or others to produce the content their audience wants to see. […]
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Public platform figures. Ratings count people who left a rating, not total listeners.
- YouTube views
- 1,940
- Score snapshot 15 Sept 2025
- Apple Podcasts (US)
- 4.9 / 5
- 237 ratings
- Spotify
- 5.0 / 5
- 19 ratings
Podcast Authority Score: 75 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
- Quality
- 85
- Social presence
- 0
- YouTube
- 68
- Engagement
- 97
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