Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for online business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on customer retention, email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!<br>
What Would They Do? The Customer Experience Podcast For Small Business
Claim This Podcastby Nadine Nethery | Customer Experience Strategist & Copywriter
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Podcast Overview
Welcome to What Would They Do?, the customer experience podcast for online business owners. Every week, I answer your burning CX questions, and set you up with actionable, out-of-the-box customer experience strategies you can pull off without costly tech tools or lavish corporate marketing budgets! Join me as I explore different aspects of the customer journey, and how a remarkable customer experience can boost customer loyalty, first-time sales and your audience engagement… and so much more! Whether you’re a course creator, membership site owner or service provider, this is the customer experience podcast for online business owners who want to stand out with truly bespoke customer experiences before, during and after the purchase. We're going to touch on customer retention, email marketing, brand messaging, copywriting, pricing strategies, offer positioning, customer delight and even gamification!<br>
Language
🇺🇲
Publishing Since
2/13/2025
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Recent Episodes
July 27, 2026
75. The best launches start with this (nope, it’s not copy)
<p><span style="background-color: transparent; color: rgb(0, 0, 0);">You've launched before, your audience knows you, and your offers have sold successfully.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">So surely launching your next offer should be easier...</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Right? Not always.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">In this episode, I share the behind-the-scenes story of working with Krista Miller from Summit in a Box on the launch of a brand-new offer. While Krista had years of experience and a loyal audience, one thing still stood in the way:</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Founder bias.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Let’s unpack why being an expert in your own business can make it harder to see the messaging gaps, assumptions and blind spots that can derail launches before they even begin.</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">If you've ever questioned whether your next offer will land, this episode is your reminder that sometimes the biggest breakthrough comes from borrowing someone else's perspective.</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">What we cover:</strong></p><ul><li><span style="background-color: transparent;">Why successful launches can create dangerous assumptions</span></li><li><span style="background-color: transparent;">The hidden impact of founder bias on your messaging</span></li><li><span style="background-color: transparent;">Why audience research is about much more than writing better copy</span></li><li><span style="background-color: transparent;">How customer insights shape offers before they're built</span></li><li><span style="background-color: transparent;">The difference between assumptions and evidence</span></li><li><span style="background-color: transparent;">Why experienced business owners still have blind spots</span></li><li><span style="background-color: transparent;">How objective feedback transforms launches</span></li><li><span style="background-color: transparent;">The role customer journey design plays before someone ever buys</span></li></ul><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">View the episode transcript </strong><a href="https://link.candocontent.com/75" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;"><strong>here</strong></a><strong style="color: rgb(0, 0, 0); background-color: transparent;">.</strong></p><p></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Where to from here?</strong></p><p><br></p><p>Generate 10 tailored-to-you survey questions FREE <a href="https://candocontent.com/survey-questions" rel="noopener noreferrer" target="_blank">right here</a>.</p><p><br></p><p><strong style="color: rgb(0, 0, 0); background-color: transparent;">Join Retention Lab</strong><strong>🧪</strong><strong style="color: rgb(0, 0, 0); background-color: transparent;">, </strong><span style="color: rgb(0, 0, 0); background-color: transparent;">the community to help you b</span>uild a signature customer experience that keeps people coming back, gets them talking and grows your business without you having to start from scratch every single month<span style="color: rgb(0, 0, 0); background-color: transparent;">. </span><a href="https://link.candocontent.com/community" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Join here!</a></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Find out how you can get my strategic customer experience brain on your brand </span><a href="https://link.candocontent.com/website" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">here</a><span style="color: rgb(0, 0, 0); background-color: transparent;">.</span></p><p><br></p><p>Check out my favourite CX tools and resources <a href="https://candocontent.com/mastering-cx-resources" rel="noopener noreferrer" target="_blank">here</a>.</p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">😍 Love the show?</strong></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Hit subscribe or follow so you never miss a new episode.</span></p><p><br></p><p><a href="https://candocontent.com/what-would-they-do-podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Submit your question</a><span style="color: rgb(0, 0, 0); background-color: transparent;"> so I can answer it in an upcoming episode (or invite the perfect guest expert!).</span></p><p><br></p><p><strong style="background-color: transparent; color: rgb(0, 0, 0);">Leave a positive review to help the show get found by more small business owners just like you. To leave a review:</strong></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">👉 Find What Would They Do? on Apple Podcasts</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">👉 Scroll to ‘Ratings & Reviews’</span></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">👉 Tap on the stars to rate the show before writing a review</span></p><p><br></p><p><span style="background-color: transparent; color: rgb(0, 0, 0);">Post a screenshot with your key takeaway on your IG story and tag me @candocontent and #WWTDpod so I can repost your content.</span></p>
July 20, 2026
74. Where is your customer journey falling apart? Let’s diagnose…
Host Candice Alsup guides listeners through diagnosing their customer journey's weak points to identify and fix critical conversion drop-offs.
July 13, 2026
73. The real reason you can't bring your ideas to life (and what to do about it)
Host Candice Coppola explores why brilliant business ideas stall and provides actionable strategies to bridge the gap from concept to execution.
79 total episodes available with 34 transcripts
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- What is What Would They Do? The Customer Experience Podcast For Small Business?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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