What’s Got the World Talking? is the marketing podcast that explores the topics grabbing attention in the world of PR, social media and marketing comms.
Brought to you by award-winning PR and social media agency WPR, each episode takes the latest hot topic and brings industry experts together to chat through the implications for the UK marketing industry.
Whether you’re a CMO looking for industry-leading insight and a fresh take on the challenges facing the sector, a marketing manager seeking practical advice on strategy or tactics, or someone new to the industry who wants to learn, this is the marketing podcast for you.
Web: www.wpragency.co.uk (http://www.wpragency.co.uk)
LinkedIn: www.linkedin.com/company/wpr-agency/ (http://www.linkedin.com/company/wpr-agency/)
In this episode of What’s Got the World Talking? we’re turning our attention to a topic close to our hearts: careers in PR and communications. It’s an industry offering incredibly varied and rewarding career paths, but many people either don’t know about the opportunities in PR, comms or social media or don’t consider it a possible route for them. There’s also no question that, right now, finding and securing that first role can feel daunting. So, whether you’re finishing exams, weighing up d...
8 Jul 2026
GEO Explained: How AI is Reshaping Brand Discovery
In this episode of What’s Got the World Talking?, we’re talking about Generative Engine Optimisation – otherwise known as GEO - and how AI-powered search is reshaping brand discovery. Search is no longer just about rankings and clicks. Audiences have swiftly embraced the comprehensive, nuanced answers delivered by AI-powered search in place of those old lists of blue links, and it’s changing everything from visibility to content strategy. So, after years of refining search strategies, o...
24 Jun 2026
The Role of Consumer PR in 2026
In this episode of What’s Got the World Talking? we’re turning our attention to the role that consumer PR can – and should – be playing for brands in 2026: specifically, the all-too-often underestimated contribution it can make to brand growth. In a landscape dominated by performance metrics, crowded channels and increasingly sceptical consumers, how can brands earn attention rather than simply trying to buy it? Where does consumer PR fit when audiences are being bombarded with messages and a...
11 Jun 2026
B2B vs Consumer: Lessons Worth Learning
In this episode of What’s Got the World Talking? we’re exploring the relationship between consumer and B2B marketing – two disciplines that are often positioned as opposites, but are increasingly overlapping in how they think, create and deliver impact. As an agency with teams spanning B2B and consumer, it’s a topic that’s close to our hearts. Is consumer marketing really more creative and reactive, with B2B its more serious, rational counterpart? Or is that distinction outdated? From creativ...
27 May 2026
Crisis Comms in a 24/7 World
In this episode of What’s Got the World Talking? we’re exploring the topic nobody wants to think about but everybody should: crisis comms. Brands have always had to deal with reputational risk. But in recent years, not only has the nature of the threats evolved – from business-critical cyberattacks to disgruntled customers on social – but the pace at which a crisis can escalate has accelerated. In this episode, Jane is joined by senior social media strategy director Alex Dixon and...
13 May 2026
Trade Media: How is it Evolving?
In this episode of What’s Got the World Talking we’re taking a deep dive into part of the media ecosystem that doesn’t always get the spotlight it deserves: trade media. As audiences fragment and AI reshapes how information is discovered and trusted, how is trade journalism evolving? What do journalists need from brands when resources are stretched and expectations are higher? And why does influence within trade titles matter more than ever for credibility, reputation and long‑term growth? Ja...
23 Apr 2026
Organic Social in 2026: What Marketers Need to Know
In this episode of What’s Got the World Talking? we’re exploring the power and potential of organic social in 2026. Jane is joined to discuss this pivotal aspect of brand marketing by B2B and B2C specialists Alex Dixon, senior social media strategy director, and Natalie Wright, senior social media director. From the role organic plays in a world where paid is delivering at scale, to thoughts on balancing finite budget and resources with ever-expanding platform options, this is essential...
8 Apr 2026
Making Sense of Meta’s New Reality
In this episode of What’s Got the World Talking? Jane is joined by senior paid media director Rob Lewis to unpack potentially one of the biggest shifts in paid media – Meta’s rapidly changing ecosystem. For brands leveraging Facebook and Instagram for growth, Meta’s reaction to increasing regulatory pressures, the rise of ad-free subscriptions, and AI-powered ad tools are creating an uncertain future. Rob shares his perspective on the platforms challenging Meta, where paid now si...
25 Mar 2026
Celebrity vs Influencer: What Works for Brands in Today’s Fame Economy?
How do we define ‘celebrity’ in 2026? We’re discussing whether traditional celebs can still drive real impact, when influencer relevance trumps reach, and which sectors should (or absolutely shouldn’t) bother with a famous face. From red flags in celebrity partnerships to what to do if your chosen star generates the wrong sort of headlines, we’ll explore the pitfalls as well as the positives. In this episode of What’s Got the World Talking? Jane is joined by associate creative director ...
11 Mar 2026
PR and Regional Media: What Works Now
The regional news landscape in the UK has changed dramatically over the last decade and how people are consuming their local news has changed too. What is the opportunity here for brands and are enough brands recognising and capitalising on the potential? In this episode of What’s Got the World Talking? Jane is joined by senior PR director Rachael Heise and PR director Celine Bisson – both experts in regional strategy – to discuss why brands need to stop viewing regional activity as a backup ...
25 Feb 2026
Is AI Changing How Publishers Drive Traffic To Their Sites?
Everyone is talking about the impact of AI. But in the world of media and PR, what specific impact is AI having on how traffic to publishers’ websites? Is it a brave new world or the wild west out there? Is AI rewriting the rules of journalism and PR? And how should marketers and PRs be responding or adapting to this new reality? Jane Ainsworth, managing director, is joined in this episode by Amy Brookbanks, senior news director and a former Sun editor, and content director Tom W...
11 Feb 2026
Why Creativity Matters More Than Ever
In this episode, we're looking at a big topic - creativity. It sits at the heart of our industry but is a hotter topic than ever as, with the rise of AI and the increasing presence of technology in every aspect of our professional and personal lives, authentic human creativity is firmly back in the spotlight. What does creativity mean in today's marketing landscape? Where does creativity sit in the marketing funnel? Does AI have a role to play? How do you keep creativity flowing while k...
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