Explore the psychology of using incentives for research, marketing, and employee engagement. Every other week, you'll hear from expert marketers, researchers and psychologists on the strategies and tactics they use to motivate users and study participants to take a desired action.
An organic way to grow your network, with Karen Wickre
Karen Wickre has helped some of the biggest brands in the world to communicate. She was formerly at Google and Twitter, and currently advises companies on communications, company culture and change management. She’s the author of Taking the Work Out of Networking: Your Guide to Making and Keeping Great Connections. In this conversation, we discuss:
Different approaches to staying in touch with people
The mindset needed to grow a network
Appropriate situations to call upon a network
Different reasons people do “networking”
Weak ties -vs- strong ties in a relationship
Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.
23 Aug 2023
Fighting for the Soul of Research, with Alec Levin
Alec Levin, Co-Founder and CEO of Learners, joins the show to discuss major changes rippling through the UX research industry. In this conversation, we discuss:
The impact of layoffs on the research industry
Why researchers need to learn more about business
How research teams can impact go-to-market strategies
The importance of data repositories
The dwindling shelf-life of research
Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.
3 Aug 2023
3 tips for nonprofits sending charitable funds, from Cancer Support Community directors
On this episode of What’s in it for them?, Karen Costello and Kara Downey talk about two charitable funds that they manage at Cancer Support Community and how each fund takes a different approach to helping communities affected by cancer. Listen as they discuss:
The mission of the pediatric oncology support grant program and the peer clinical trial support program
Why speed, security, and clear communication are paramount to successfully dispersing charitable funds
And, advice for how program managers at other nonprofits can get aid to those in need
Make a donation to the Cancer Support Community here:
https://www.cancersupportcommunity.org/
Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.
4 Jul 2023
Recruiting and delighting UX research participants, with Adele Wallrich
On this episode of What’s in it for them?, Ian and Kate interview Adele Wallrich, Research Operations Specialist at Airtable. In this conversation, we discuss:
The type of research Airtable is working on
How Airtable’s goal of delighting customers transfers to its incentives strategy
Why incentivizing participants is all about a quick turnaround
How Airtable tracks participants as they approach the $600 tax threshold
How to use the $600 threshold to ensure you’re not over-indexing on subsets of your population
Connect with us on LinkedIn or at podcast@tremendous.com. Subscribe or leave a review on your favorite podcast platform.
26 May 2023
The challenges of launching and scaling a UX research team
On this episode, Kate and Angie spoke with Roberta Dombrowski, Former VP of User Experience Research at User Interviews about the challenges of launching and scaling a UX research team. In this conversation, we’ll discuss topics like”
What are the biggest considerations when building a research team?
What are the signs that an organization is ready for research?
What tools should research teams use?
How should you allocate your research budget?
What kind of incentives should research teams use?
What are some common mistakes of research teams?
What traits should you look for when interviewing for UX research roles?
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