Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite.
Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality plan, the difference between address validation and verification, how ZIP Codes can be more than just address identifiers, and much more. Find us on Youtube, Spotify, Apple or wherever you enjoy podcasts.
Want to contact us? Send us an email at podcast@melissa.com.
In this episode of "What's In Your Data?", we delve into common data ingestion challenges that can lead to data indigestion. Join me as I explore how improper data handling during the ingestion process can cause significant issues for your databases and CRMs. I'll discuss various data types—such as addresses, emails, and phone numbers—highlighting critical validation and verification techniques to ensure data integrity. We'll also touch on the importance of data governance, deduplication, and the role of data stewards in maintaining high-quality data. Tune in to learn actionable strategies to prevent ingestion pitfalls, enhance your data quality, and foster stronger relationships with your customers.
8 Oct 2026
Ep. 21 - Phantom Addresses👻
It’s spooky season! Daniel and Anna talk about all sorts of spooky address
errors like why maps show roads or buildings that don’t exist, trap streets and paper towns (invented places on maps that were added as copyright traps), unformed legal roads, and superstition-based missing addresses. They also chat about phantom addresses and ghost accounts in digital platforms, like names that have been put in incorrectly or outdated map data missing crucial updates. Then, they discuss how to fix phantom addresses in databases and how to prevent ghost accounts with address cleansing to catch renamed streets, ZIP Code changes, and much more.
Want to add anything to our spooky address conversation? Leave a comment or email us at podcast@melissa.com.
1 Oct 2026
Sp. Ep. 11 - All Roads Lead to an Address with Admound
What happens behind the scenes of global address verification? Daniel Le sits down with Admound Chou to discuss global postal authorities, international address standards and worldwide address validation. Explore USPS, Royal Mail, Deutsche Post, La Poste CEDEX, Canada Post, BFPO, APO/FPO/DPO and unique ZIP codes, along with common address data quality issues and how Melissa uses authoritative postal datasets, address cleansing, normalization and validation to improve global deliverability. Have any thoughts you want to share? Email us at podcast@melissa.com
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