On a mission to discover the differing views of Marketing Operations in Marketing environments, MOps experts Karla Wentworth and Simon Daniels meet, interview and challenge marketing leaders and influential MOps colleagues, seeking to answer the eternal question, “What's MOps Got To Do With It?”.
What's MOps got to do with it?
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Podcast Overview
On a mission to discover the differing views of Marketing Operations in Marketing environments, MOps experts Karla Wentworth and Simon Daniels meet, interview and challenge marketing leaders and influential MOps colleagues, seeking to answer the eternal question, “What's MOps Got To Do With It?”.
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6/17/2021
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Recent Episodes
October 17, 2022
Episode 13: Climate goals and Marketing Operations | Moving from MOps to marketing leadership | Evolution of the funnel | Handling AI in Marketing
<p>Welcome to episode 13 of What's MOps Got To Do With It? Karla brings up the topic of reaching the world’s carbon neutral goals, agreeing with Simon that Marketing and Marketing Operations have a role to play in bringing this about.</p> <p>Getting us started in the marketing leader chair this time is <a href="https://www.linkedin.com/in/ericjanvanputten/">Eric Jan van Putten</a> VP of Marketing at Cloud-based eCommerce Suite provider Dynamicweb. Eric talked about the move from Marketing Operations practitioner to marketing leader and managing the temptation to remain too involved, just because it’s so much fun! (And here’s the blog post Simon mentioned on <a href="https://www.b2bmarketing.net/en-gb/resources/blog/how-your-peers-are-measuring-marketing-operations?utm_campaign=Oktopost-22_Editorial+Content_Blogs&utm_content=Oktopost-LinkedIn&utm_medium=social&utm_source=LinkedIn">how different Mops leaders measure their own teams’ performance</a>.)</p> <p>Then in the Marketing Operations leader slot we have <a href="https://www.linkedin.com/in/dmckeever/">Danny McKeever</a>, Senior Director of Marketing Operations and Technology at <a href="https://www.integrate.com/">Integrate</a>. Danny highlighted how much further down the funnel Marketing Operations must support the purchasing cycle now, talked about balancing internal and external resources and how much time is spent on martech contract renewals…</p> <p>As ever we chat with our favourite Stateside Marketing Operations guru <a href="https://www.linkedin.com/in/courtneymcara/">Courtney McAra</a>, principal at <a href="https://www.mustangmartech.com/">Mustang MarTech</a>, as we grab a virtual #CoffeeWithCourtney. Having established that Karla is essentially carrying the rest of us while we’re all on holiday, Courtney flagged that while buried in the maelstrom of day-to-day activity, it’s easy to overlook new developments. Chief among these she suggested is artificial intelligence and Courtney was interested to find out what other people are doing here. Not for the first time, an area where Mops should be taking point!</p> <p>And finally… this episode is Simon’s last as co-host so look out for new episodes soon as Karla continues to explore the world of Marketing Operations with a revised format for the podcast.</p> <p>Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with <a href="mailto:karla.wentworth@intermedia-global.com">karla.wentworth@intermedia-global.com</a>. All previous episodes and show notes can also be found on our website at <a href="https://www.whatsmops.com/">whatsmops.com</a> and follow our <a href="https://www.linkedin.com/company/whatsmops/">LinkedIn page</a> for regular updates too.</p>
July 26, 2022
Episode 12: Outsourcing Marketing Operations | MOps from an agency perspective | Partnering in martech | Summer Camp report
<p>Welcome to episode 12 of What's MOps Got To Do With It? Karla recaps her highlights from the recent AntiConLX Conference, leading to a discussion with Simon on when, if ever, is the right time to outsource your Marketing Operations.</p> <p>Kicking us off in the marketing leader seat is <a href="https://www.linkedin.com/in/robertlhowells/">Robert Howells</a>, COO at demand generation agency <a href="https://demand-studio.com/">Demand Studio</a>, talking us through the move from marketing art to marketing science, the importance of MOps understanding Marketing goals and the the growing role that Revops and Chief Revenue Officers have to play, plus the ins and outs of working with clients that may or may not have a MOps team.</p> <p>Next up in the marketing operations leader slot we are joined by <a href="https://www.linkedin.com/in/marketingoperationsexecutive/">Lucy Alligan</a>, VP, Head of Global Marketing Automation at asset management firm State Street Global Advisors. Lucy explains the importance of bringing a little magic to the world of MOps with a combination of sector knowledge and technical expertise, the experience of helping a business move through the martech maturity curve and the need to build trust internally with data and intelligence, together with the importance of partnerships to make all of this happen.</p> <p>And as ever we chat with our favourite Stateside Marketing Operations guru <a href="https://www.linkedin.com/in/courtneymcara/">Courtney McAra</a>, principal at <a href="https://www.mustangmartech.com/">Mustang MarTech</a>, as we grab a virtual #CoffeeWithCourtney. After a quick comparison between the recent hot snap in the UK and last year’s Pacific Northwest “heat dome” (the mercury hit about the same level but they had to put up with it for a bit longer in the US), Courtney reports on <a href="https://marketingops.com/summer-camp-event/">summer camp</a> from which she recently returned. Another great opportunity to bond with fellow MOps soul mates, swap war stories and how to translate geek speak to c-suite when needing to prove the value of Marketing Operations. Plus, an update on the development of MOps charades…</p> <p>Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on <a href="mailto:karla.wentworth@intermedia-global.com">karla.wentworth@intermedia-global.com</a> or <a href="mailto:simon.daniels@percassity.com">simon.daniels@percassity.com</a>. All previous episodes and show notes can also be found on our website at <a href="https://www.whatsmops.com/">whatsmops.com</a> and follow our <a href="https://www.linkedin.com/company/whatsmops/">LinkedIn page</a> for regular updates too.</p>
June 22, 2022
Episode 11: Marketing Operations perceptions | Rapidly scaling MOps | How to do Attribution | Tech Layoffs
<p>Welcome to episode 11 of What's MOps Got To Do With It? Karla and Simon discuss the importance of Marketing Operations avoiding the perception of being “back office” or even the “IT of Marketing”, following a post on <a href="https://martech.org/5-things-martech-leaders-wish-their-teams-knew">Martech by Darrell Alfonso</a>.</p> <p>Getting us started in the marketing leader chair this time is <a href="https://www.linkedin.com/in/steffenhedebrandt/">Steffen Hedebrandt</a> (<a href="https://twitter.com/SHedebrandt">@SHedebrandt</a>), Chief Marketing Officer & Co-Founder at marketing attribution solution provider <a href="https://dreamdata.io/">Dreamdata</a>. Steffan shared his serendipitous start-up story, <a href="https://dreamdata.io/b2b-attribution?utm_source=podcast&utm_medium=What%27s%20MOps%20got%20to%20do%20with%20it?&utm_campaign=Marketing%20Operations%20perceptions%20%7C%20Rapidly%20scaling%20MOps" target="_blank">thoughts on B2B attribution</a> including how understanding the return on the last chunk of spend is more important than the first and the role MOps has to play in measuring marketing success.</p> <p>Then in the Marketing Operations leader slot we have <a href="https://www.linkedin.com/in/helene-hornecker">Helene Hornecker</a>, Head Of Marketing Operations at developer security platform <a href="https://snyk.io">Snyk</a>. Helene explained how she scaled MOps in a business growing so fast it’s “a new company every quarter”, the benefits of sitting in a central services organisation and how to prioritise which meetings to attend!</p> <p>And as ever we chat with our favourite Stateside Marketing Operations guru <a href="https://www.linkedin.com/in/courtneymcara/">Courtney McAra</a>, principal at <a href="https://www.mustangmartech.com/">Mustang MarTech</a>, as we grab a virtual #CoffeeWithCourtney. Courtney is off on <a href="https://marketingops.com/summer-camp-event/">summer camp again </a>next month and brought up the alarming number of layoffs that seem to be happening right now, as reported by <a href="https://layoffs.fyi/">Layoffs.fyi</a>.</p> <p>Share your thoughts on anything discussed in the episode by commenting and rating on your podcast provider or by getting in touch with us on <a href="mailto:Karla@vantageclever.com">Karla@vantageclever.com</a> or <a href="mailto:simon.daniels@percassity.com">simon.daniels@percassity.com</a>. All previous episodes and show notes can also be found on our website at <a href="https://www.whatsmops.com/">whatsmops.com</a> and follow our <a href="https://www.linkedin.com/company/whatsmops/">LinkedIn page</a>for regular updates too.</p>
14 total episodes available
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