Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business, stay ahead of trends, and unlock the power of AI.
What's New in Creative AI: Spark AI Maturity Score
In this episode, Spark's co-founders, Emma and Jules discuss the launch of the Spark AI Maturity Score. They walk through why it's worth doing, how the questions actually work, and what your results mean once you've got them. And of course, they delve into latest tool updates worth knowing about.
See where you stand: https://www.wearespark.ai/spark-ai-maturity-score
00:00:00 - Welcome & Summer Roundup
00:02:15 - Launching The Spark AI Maturity Score
00:04:30 - Usage Isn't Capability
00:06:30 - Why This Model Is Different
00:09:30 - Four Pillars & Four Stages
00:14:00 - Score As A Team & Benchmarking
00:16:30 - Tool Updates
00:21:47 - Closing Thoughts & Show Notes
Spark AI – AI training, consultancy and agent building for agencies and brands. Your AI performance partner
Find us here:
Emma LinkedIn (https://www.linkedin.com/in/emmawhartonlove/)
Jules LinkedIn (https://www.linkedin.com/in/juleslove/)
Wearespark.ai (Wearespark.ai )
Subscribe to the Spark Intelligence Newsletter (https://spark-intelligence.beehiiv.com/subscribe)
Resources mentioned:
Omnicom, Adobe & Axiom creative-at-scale partnership: https://www.omc.com/newsroom/omnicom-expands-adobe-partnership-to-drive-industry-specific-ai-powered-marketing-transformation/
Google NotebookLM: https://workspaceupdates.googleblog.com/2026/05/keep-your-sources-up-to-date-with-automatic-Drive-syncing-in-NotebookLM.html
Gemini Sheets Canvas: https://blog.google/products-and-platforms/products/workspace/sheets-canvas-for-google-sheets-spreadsheets/
16 Jul 2026
Whats New in Creative AI: The bottleneck was never the tools
Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of.
Spark co-founders, Jules and Emma unpack what's actually changing in agency AI adoption right now: why culture change matters more than model choice, how creative AI has quietly gone mainstream, and why pricing models are finally shifting for real. Plus interviews with Toby Walsh of Made by Humans and Tracy Kylon, Microsoft's head of AI for advertising.
Video chapters:
00:00:00 - Intro & What's Ahead
00:02:41 - Culture Change Over Tools
00:09:43 - Made by Humans Interview
00:18:37 - Workflow Redesign with AI
00:23:22 - Microsoft Copilot & Claude Co-work
00:37:05 - Brand Is the New Code
00:43:09 - The 3Ds of AI Skills
00:47:13 - AI Pricing Models
Harness AI across your organisation – and deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.
https://www.wearespark.ai/ (https://www.wearespark.ai/)
Spark AI news and services:
Subscribe to the Spark Intelligence Newsletter: https://spark-intelligence.beehiiv.com/subscribe (https://spark-intelligence.beehiiv.com/subscribe)
Jules LinkedIn: https://www.linkedin.com/in/juleslove/ (https://www.linkedin.com/in/juleslove/)
Emma LinkedIn: https://www.linkedin.com/in/emmawhartonlove/ (https://www.linkedin.com/in/emmawhartonlove/)
Resources mentioned:
Made by Humans: https://www.madebyhumans.world/ (https://www.madebyhumans.world/)
Microsoft Clarity AI Visibility: https://clarity.microsoft.com/ai-visibility (https://clarity.microsoft.com/ai-visibility)
Workflow redesign research: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6513481
Discussion on webflows: https://www.eventbrite.co.uk/e/bima-house-cannes-2026-tickets-1987046323042?aff=oddtdtcreator
21 May 2026
What's New in Creative AI May 2026: Why your team is faster but your agency isn't
Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of.Jules and Emma dig into three findings from the Spring 2026 Spark Report: why agencies are saving time with AI but not seeing the benefit, the governance gap that's leaving teams exposed, and the growing distance between how confident people feel about AI and how capable they actually are. Plus a Spark team update and what Jules and Emma have been building.Video chapters:00:00:00 (https://www.youtube.com/watch?v=eZ_O1sBoGjw) - Intro & Spark Report Update00:03:32 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=212s) - The Productivity Paradox00:08:10 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=490s) - AI Governance: The Shocking Stats00:13:54 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=834s) - IP, Reference Imagery & Creative AI00:15:02 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=902s) - Confidence vs Real Capability00:18:26 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1106s) - Spark Team & New Starters00:21:08 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1268s) - Spark Sessions: New Webinar Series00:22:35 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1355s) - Cannes Lions 202600:24:04 (https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1444s) - Tools We're Trying
Download The Spark Report (https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark) Harness AI across your organisation – and deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.https://www.wearespark.ai/ (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZBMFROeHE4MTNXTTdhbWlHcnVCc2l3dWxpQXxBQ3Jtc0tsM2tKVldteC0taDZGTWlYUWZHSnU1RGFLYlRIZXVfZnBVRnRIUU43Yy01TlM3SXVyR2VEanNIVDdRYnNwNGRnRS11NGdOektBbjZTbUd4dl95Nm9wdWZENnRJanNQRERLd3pXa2RYMVVyT0ZqUzN3bw&q=https%3A%2F%2Fwww.wearespark.ai%2F&v=eZ_O1sBoGjw)
16 Apr 2026
What's New in Creative AI April 2026: Why your agency's AI activity isn't turning into advantage
We've dedicated this entire episode to The Spark Report.
Our fourth bi-annual benchmark on AI in agencies is out now. 70+ agencies, combined that with qualitative research and interviews, and this edition – AI in Agencies: From Activity to Advantage – is about the gap between doing AI and building something lasting from it.
Jules and Emma go through all six key findings: where recovered time is actually going, why Shadow AI has become a governance issue, what the 83% vs 15% confidence gap really means, and why the biggest divide in AI adoption now sits inside a single agency rather than between them.
Practical, research-backed, and direct.
📊 Download The Spark Report ( https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark)
📘 Grab our book Shift – AI for Agencies (https://www.amazon.co.uk/dp/1781339511/)
🧠 Subscribe to Spark Intelligence (https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries)
12 Mar 2026
What's New in Creative AI: Are you 'good' at AI, or just busy with it?
In this episode of What's New in Creative AI, Jules and Emma, co founders of Spark AI connect three threads: new research on what AI fluency actually looks like and how to measure it, hard data on where AI creates real commercial value for agencies (and where it doesn't), and a growing burnout problem that nobody's addressing properly. Plus updates on what's happening at Spark AI. What we cover:
The 11-Point Fluency Check: How to measure if your team is actually skilled or just frequent users.
The Valuation Hit: Why only 1 in 4 agencies have updated their contracts - and how that’s giving acquirers a negotiation lever to lower your multiple.
The Exhaustion Paradox: Why AI is saving time but leaving teams more tired than ever (The "workslop" cycle).All the links we refer to in the pod: Spark AI news and servicesAI Accelerator:https://www.wearespark.ai/ai-acceleratorBook: Shift – AI for Agencies:https://www.amazon.co.uk/Shift-Agencies-adoption-operating-transformation/dp/1915483161Subscribe to the Spark Intelligence Newsletter:https://spark-intelligence.beehiiv.com/subscribeFuture of Skills & Hiring Report:https://www.wearespark.ai/future-of-skills-hiring-ai-agenciesJules LinkedIn: https://www.linkedin.com/in/juleslove/Emma LinkedIn: https://www.linkedin.com/in/emmawhartonlove/Section 1: AI FluencyAnthropic’s AI Fluency Index Research:https://www.anthropic.com/news/ai-fluency-indexEthan Mollick’s One Useful Thing:https://www.oneusefulthing.org/Section 2: AI & agency commercials and performanceWebinar: AI Strategy, Profit, and M&A with Rory Spence:https://www.wearespark.ai/ai-strategy-agencies-2026-profit-m-aThe Wow Company:https://www.thewowcompany.com/Section 3: AI BurnoutHBR: AI Doesn't Reduce Work – It Intensifies It:https://hbr.org/2026/02/ai-doesnt-reduce-work-it-intensifies-it
8 May 2025
What’s new in Creative AI — Grow your Creative Business and Career
Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:
— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business
Featuring Jules Love (https://www.linkedin.com/in/juleslove?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app) and Emma Wharton Love (https://www.linkedin.com/in/emmawhartonlove?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app)
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At Spark, our mission is to empower marketing and creative agencies to confidently adopt and apply AI – turning uncertainty into inspiration. We help you cut through the noise, stay ahead of change, and build bold, creative work with AI in your toolkit.
Learn more about how we support teams, run workshops, and create clarity in a fast-moving space:
👉 wearespark.ai (https://www.wearespark.ai/)
1 Apr 2025
What's new in Creative AI – April 2025
Spark's regular 30 minute podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover:
— Latest updates to AI tools and new launches
— AI news and gossip relevant to creatives
— AI creative campaigns out in the wild
— How we are using AI within our business
Featuring Jules Love and Emma Wharton Love
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At Spark, our mission is to empower marketing and creative agencies to confidently adopt and apply AI – turning uncertainty into inspiration. We help you cut through the noise, stay ahead of change, and build bold, creative work with AI in your toolkit.
Learn more about how we support teams, run workshops, and create clarity in a fast-moving space:
👉 wearespark.ai (https://www.wearespark.ai/)
3 Mar 2025
February / March '25 Creative AI Roundup
Feb 27, 2025 By Emma Wharton Love (https://www.linkedin.com/in/emmawhartonlove/) and Jules Love (https://www.linkedin.com/in/juleslove/), founders of Spark AI (https://www.linkedin.com/company/wearesparkai/)
Welcome to the February/March edition of What's New in Creative AI!
We’re here to give the latest in AI for creative industries! This month, we cover OpenAI’s roadmap (GPT-4.5 and GPT-5), Google’s Gemini updates, and the rise of AI-powered research tools. Plus, we dive into AI copyright rules, cutting-edge AI image/video tools, and how brands like Hugo Boss are using AI models.
💡 AI prompting strategies for 2025
📧 Gemini’s impact on Google Workspace
🎨 Ideogram & MidJourney’s new creative tools
🎬 AI video in 4K & the future of Sora & VO2
⚖️ Copyright, IP & ethics—what creators need to know
Join us for expert insights, trends, and strategies to stay ahead in AI.
🔗 Live Q&A on AI Copyright & Ethics – March 4 Register here (https://www.linkedin.com/events/7294719108405743620/comments/)
📍 AI in Agencies: The Robots Are Coming – March 18 Tickets available here (https://www.agencyhackers.com/event/the-robots-are-coming/)
Listen now & stay ahead in creative AI! 🎧✨
Love, Emma, Jules & Team Spark
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