Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business, stay ahead of trends, and unlock the power of AI.
What's new in Creative AI
Claim This Podcastby Spark
5.0(1 reviews)
7 episodes
Updated Daily
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9
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality18
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Podcast Overview
Spark's regular 30 minute conversation on what's new in creative AI - everything you need to know to grow your creative business, stay ahead of trends, and unlock the power of AI.
Language
🇺🇲
Publishing Since
3/3/2025
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9
Podcast Authority
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Quality18
Social0
YouTube0
Engagement0
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excellent
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Recent Episodes
July 16, 2026
Whats New in Creative AI: The bottleneck was never the tools
<p>Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of.</p><p>Spark co-founders, Jules and Emma unpack what's actually changing in agency AI adoption right now: why culture change matters more than model choice, how creative AI has quietly gone mainstream, and why pricing models are finally shifting for real. Plus interviews with Toby Walsh of Made by Humans and Tracy Kylon, Microsoft's head of AI for advertising.</p><p><br></p><p>Video chapters:</p><p>00:00:00 - Intro & What's Ahead</p><p>00:02:41 - Culture Change Over Tools</p><p>00:09:43 - Made by Humans Interview</p><p>00:18:37 - Workflow Redesign with AI</p><p>00:23:22 - Microsoft Copilot & Claude Co-work</p><p>00:37:05 - Brand Is the New Code</p><p>00:43:09 - The 3Ds of AI Skills</p><p>00:47:13 - AI Pricing Models</p><p><br></p><p>Harness AI across your organisation – and deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.<br><a href="https://www.wearespark.ai/" target="_blank" rel="ugc noopener noreferrer">https://www.wearespark.ai/</a></p><p><br></p><p>Spark AI news and services:</p><ul><li>Subscribe to the Spark Intelligence Newsletter: <a href="https://spark-intelligence.beehiiv.com/subscribe" target="_blank" rel="ugc noopener noreferrer">https://spark-intelligence.beehiiv.com/subscribe</a></li><li>Jules LinkedIn: <a href="https://www.linkedin.com/in/juleslove/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/juleslove/</a></li><li>Emma LinkedIn: <a href="https://www.linkedin.com/in/emmawhartonlove/" target="_blank" rel="ugc noopener noreferrer">https://www.linkedin.com/in/emmawhartonlove/</a></li></ul><p><br></p><p>Resources mentioned:</p><ul><li>Made by Humans: <a href="https://www.madebyhumans.world/" target="_blank" rel="ugc noopener noreferrer">https://www.madebyhumans.world/</a></li></ul><ul><li>Microsoft Clarity AI Visibility: <a href="https://clarity.microsoft.com/ai-visibility" target="_blank" rel="ugc noopener noreferrer">https://clarity.microsoft.com/ai-visibility</a></li><p><br></p></ul><ul><li>Workflow redesign research: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6513481</li><li>Discussion on webflows: https://www.eventbrite.co.uk/e/bima-house-cannes-2026-tickets-1987046323042?aff=oddtdtcreator</li></ul>
May 21, 2026
What's New in Creative AI May 2026: Why your team is faster but your agency isn't
<p>Spark AI is a consultancy helping agencies and creative teams build organisation-wide AI capability. Together, we'll build the engine that changes not just how your team works – but what your organisation is capable of.Jules and Emma dig into three findings from the Spring 2026 Spark Report: why agencies are saving time with AI but not seeing the benefit, the governance gap that's leaving teams exposed, and the growing distance between how confident people feel about AI and how capable they actually are. Plus a Spark team update and what Jules and Emma have been building.Video chapters:<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw">00:00:00</a> - Intro & Spark Report Update<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=212s">00:03:32</a> - The Productivity Paradox<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=490s">00:08:10</a> - AI Governance: The Shocking Stats<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=834s">00:13:54</a> - IP, Reference Imagery & Creative AI<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=902s">00:15:02</a> - Confidence vs Real Capability<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1106s">00:18:26</a> - Spark Team & New Starters<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1268s">00:21:08</a> - Spark Sessions: New Webinar Series<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1355s">00:22:35</a> - Cannes Lions 2026<a href="https://www.youtube.com/watch?v=eZ_O1sBoGjw&t=1444s">00:24:04</a> - Tools We're Trying</p><p><br></p><p><a href="https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark" target="_blank" rel="noopener noreferer">Download The Spark Report</a> Harness AI across your organisation – and deliver more for your clients, protect your margins and create opportunities that simply didn't exist before.<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkZBMFROeHE4MTNXTTdhbWlHcnVCc2l3dWxpQXxBQ3Jtc0tsM2tKVldteC0taDZGTWlYUWZHSnU1RGFLYlRIZXVfZnBVRnRIUU43Yy01TlM3SXVyR2VEanNIVDdRYnNwNGRnRS11NGdOektBbjZTbUd4dl95Nm9wdWZENnRJanNQRERLd3pXa2RYMVVyT0ZqUzN3bw&q=https%3A%2F%2Fwww.wearespark.ai%2F&v=eZ_O1sBoGjw" target="_blank" rel="nofollow">https://www.wearespark.ai/</a></p>
April 16, 2026
What's New in Creative AI April 2026: Why your agency's AI activity isn't turning into advantage
<p>We've dedicated this entire episode to The Spark Report.</p><p>Our fourth bi-annual benchmark on AI in agencies is out now. 70+ agencies, combined that with qualitative research and interviews, and this edition – AI in Agencies: From Activity to Advantage – is about the gap between doing AI and building something lasting from it.</p><p>Jules and Emma go through all six key findings: where recovered time is actually going, why Shadow AI has become a governance issue, what the 83% vs 15% confidence gap really means, and why the biggest divide in AI adoption now sits inside a single agency rather than between them.</p><p>Practical, research-backed, and direct.</p><p><a href=" https://www.wearespark.ai/the-spark-report-ai-in-agencies-benchmark" target="_blank" rel="noopener noreferer">📊 Download The Spark Report</a></p><p><a href="https://www.amazon.co.uk/dp/1781339511/" target="_blank" rel="noopener noreferer">📘 Grab our book Shift – AI for Agencies</a> </p><p><a href="https://www.wearespark.ai/spark-intelligence-ai-newsletter-for-creative-industries" target="_blank" rel="noopener noreferer">🧠 Subscribe to Spark Intelligence</a></p>
7 total episodes available
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Frequently asked questions
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- What is What's new in Creative AI?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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No, this podcast does not typically feature guests.
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