Candid conversation with Rhea Daga
What's next in Marketing?
Claim This Podcastby Rhea Daga
7 episodes
Updated Daily
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Podcast Overview
Candid conversation with Rhea Daga
Language
šŗš²
Publishing Since
5/31/2020
1 verified contact email on file for What's next in Marketing?
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
October 31, 2020
Getting the most out of your consumer data
<p>In this episode, I have Abhinav Mohan with us. He is currently working as VP of Consumer insights in InMobi Pulse and VP of Monetization in Glance. He comes from the prestigious backgrounds of IIT & ISB.<br> <br> Consumer research is always a crucial step in successful marketing & growth for companies.<br> <br> Abhinav answers the following questions:<br> 1) How can companies make the most out of the data they already own?<br> 2) How to avoid biases when interviewing customers?<br> 3) How can someone new get started with customer research?<br> 4) Top 2 initiatives or actionable you can take now!<br> <br> If you like this podcast, make sure to check out the other episodes.<br> Connect with me on Linkedin and Youtube by 'Rhea Daga' or you can email me on daga.rhea@gmail.com. </p>
September 2, 2020
Growth Loops for the win!
<p>In this episode, we are in conversation with Rohit Kumar, the Head of Digital Marketing for Cuemath. He looks into growth through user acquisition from paid and organic mediums at work. He also holds an MBA from IIM Bangalore.<br> <br> In this episode, we discuss GROWTH, answering the following questions: <br> * What is growth hacking and what are growth loops <br> * What is the 80:20 rule of marketing? <br> * How to form growth loops successfully for any company <br> * What type of analysis will help improve these loops? & lots more! </p>
July 19, 2020
Infusion of science & art
<p>In this episode, we have Prantik Mazumdar with us. Prantik is the Managing Director at Dentsu Aegis Network Singapore & ex-Managing Partner at Happy Marketer, A Merkle Company. We spoke about a lot of interesting ways to elevate & expand the conversation of Marketing with the use of technology, including - <br> š¼ Using data for more efficient & personalised creatives <br> š¼ Making data-backed decisions with effective measurement & Attribution <br> š¼ Predictive Analytics for making Digital Marketing cost-efficient <br> š¼ Using tech for better storytelling <br> š¼ Deciding how much to spend on Marketing <br> š¼ Becoming a better Marketer in the New Age of Marketing <br> š¼ How to balance work & life (despite leading a busy life) Each of the above points has been explained with examples & case studies. <br> Please use #WhatsNextInMKTG to share your takeaways from the podcast so that more people can benefit from it.<br> Reach out to me with your suggestion and feedback on daga.rhea@gmail.com.</p>
7 total episodes available
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This podcast updates daily.
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