What's the Point?
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Podcast Overview
<p>What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.<br><br>Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.<br><br>From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.<br><br>For people who care about impact, not just influence.</p>
Language
🇺🇲
Publishing Since
9/12/2025
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Recent Episodes
December 5, 2025
#13 - Season 1 - What's The Point?
Season one has been a conversation about clarity, confidence and the real role of marketing inside a recruitment business. In this wrap up, the team look back at the themes that shaped the series. The rise of commercial thinking. The growing importance of brand. And the need for alignment between sales, marketing and leadership. They reflect on the moments that stood out. The guests who challenged the way teams work. The stories that showed the value of focus. And the lessons that help market...
November 28, 2025
#12 - Pricing Power: How to Set, Defend and Improve Your Pricing Strategy - Jon Brooks
Most recruitment leaders know their service is worth more than their fees, yet so many still reach for discounting at the first sign of resistance. In this episode, we sit down with Jon Brooks, one of the industry’s leading pricing strategists, to explore why recruitment businesses undervalue themselves and how to fix it for good. Jon shares the real moments that shaped his approach. Watching teams work hard to build a strong brand, then crumble in a pricing conversation. Seeing profit evapo...
November 21, 2025
#11 Why FOMO in Marketing Can Be Dangerous
Every marketer has felt it. Someone launches a podcast. Someone shouts about a new AI tool. Someone gets ten thousand likes on LinkedIn. Suddenly you are questioning everything. In this episode, the girls explore the impact of FOMO in marketing. They look at why distraction kills strategy, how shiny objects derail good plans, and how to stay commercially focused when everyone is chasing the next trend. They share stories from the front line. Client pressure. Leadership panic. The ...
13 total episodes available
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Frequently asked questions
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- What is What's the Point??
<p>What’s the Point? is the podcast for founders, marketers, and talent leaders who want straight-talking advice that drives business growth.<br><br>Hosted by three seasoned marketing leaders with deep roots in recruitment, tech, and scaling businesses, we cut through the noise to ask the tough questions, and share what actually works.<br><br>From marketing myths and AI hype to talent strategy and commercial realities, we bring honest conversation, practical playbooks, and the occasional rant - all to help you lead smarter and grow faster.<br><br>For people who care about impact, not just influence.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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