"What’s the Point Podcast" is where marketing meets real talk. Hosted by a leading Dallas-based marketing agency, we break down the latest trends in social media, video, PR, website design, and branding—helping business owners make smarter marketing moves. No fluff, no sales pitch—just real conversations with industry experts and creative minds.
The Secret Strategy Behind Cities Attracting Big Business
Marketing a place is a whole different game—where the stakes are higher, the audiences are broader, and the margin for error is slim. In this episode of What’s the Point Podcast, we sit down with Eileen Gonzales, Marketing & Communications Director at the Allen Economic Development Corporation, to break down what it really takes to align marketing with organizational strategy, build partnerships that drive ROI, and create customer experiences that foster long-term loyalty. From navigati...
16 Mar 2026
The Brutal Truth About Brand Building in 2026
Brand building in 2026 isn’t about louder ads, more content, or chasing every new platform, it’s about clarity, consistency, and execution at speed. In this episode of What’s the Point Podcast, we sit down with Brandon Gabay, VP of Marketing at Batbox, to unpack the real, unfiltered truth behind building a modern brand. From leading a high-growth brand with a lean team to using social media, AI, and trend awareness without losing authenticity, Brandon shares what actually works, and wh...
13 Oct 2025
The Rise of In-House Marketing: Why Companies Still Need Strategic Agency
In this episode of What’s The Point Podcast, we sit down with J Frederick, Executive Creative Director at Point, to explore how the marketing landscape is shifting as more companies invest in building in-house teams. While this move offers speed and brand alignment, it can also bring challenges in bandwidth, perspective, and specialized expertise. J shares insights on why the smartest brands aren’t choosing either/or between in-house teams and agencies but instead are creating powerful partne...
15 Sept 2025
Building Real Connection on Social Media
In this episode of What’s The Point Podcast, we talk with Ryan Mainville, Senior Social Media Manager at Point, about what it really takes for brands to win on social today. Ryan approaches social media as more than just posts and metrics—it’s a powerful channel for authentic storytelling and creating real connections with audiences. Before joining Point, Ryan honed his skills as part of the New York Knicks’ social squad, and now he brings that same creativity, strategy, and energy to helpin...
3 Sept 2025
The Evolution of Loyalty Programs: Creating Value Beyond Points
In this episode of What’s The Point Podcast, we sit down with Jen Bedford, SVP of Client Services, to explore the ever-changing landscape of loyalty programs and what it takes to build true, lasting customer relationships in today’s competitive market. With deep experience across loyalty, CRM, analytics, and business transformation, Jennifer brings a unique perspective on how brands can design loyalty programs that go far beyond discounts and points—programs that drive meaningful engagement, ...
20 Aug 2025
Why the CEO, CMO, and CFO Must Lock In, Now – With Susan Owen
In this episode of What’s The Point Podcast, we sit down with Susan Owen, CEO of The Point Group, to dive into one of the most overlooked growth strategies in modern business: the power trio of CEO, CMO, and CFO alignment. This isn’t just about planning, it’s a power move. When leadership teams move in sync, they don’t just plan for growth—they engineer it. We explore how storytelling, financial discipline, and strategic vision come together to build unbeatable momentum. With insights pulled ...
21 Jul 2025
Inside McKinney’s Marketing Strategy with Luke Gajary
In Episode 06 of What’s the Point, we sit down with Luke Gajary, Marketing Manager at the McKinney Economic Development Corporation (MEDC), to talk about what it really means to market a city like it’s a brand. With a background in digital storytelling and over 15 years of experience in content and brand strategy, Luke brings a fresh and creative approach to economic development. In this conversation, he shares how McKinney is positioning itself as a future-focused destination for business an...
7 Jul 2025
Rethinking Senior Living Marketing with Ann Rimkus & Sarah Wicks
Ann Rimkus and Sarah Wicks explore effective marketing strategies for senior living, emphasizing cross-disciplinary collaboration to achieve meaningful results in an interview with host Nate Smith.
16 Jun 2025
Is AI Coming for Your Job? with Shelby Owens
Shelby Owens, a graphic designer, explores the potential impact of artificial intelligence on job security and discusses the enduring value of podcasting for brand engagement in this interview.
2 Jun 2025
How Small Brands Can Win with Quality Content with Alyssa Ceballos
Public Relations Specialist Alyssa Ceballos explains how small brands create high-quality content to outperform major brands organically in today's competitive landscape, emphasizing thoughtful posts for lasting success in this interview.
26 May 2025
Why Thought Leadership Matters in 2025 With Susan Owen
Susan Owen discusses the importance of thought leadership in the evolving marketing landscape and provides actionable insights for business owners to adapt to industry changes in an interview with the host.
23 May 2025
Branding Secrets from a Creative Director with 20+ Years – with J Frederick
Executive Creative Director J Frederick reveals branding secrets gleaned from over 20 years of experience working with major brands, in this interview episode.
Who has been a guest on What's the Point Podcast
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Ann Rimkus
Sarah Wicks
Shelby Owens
Alyssa Ceballos
Susan Owen
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