What's Underfoot: A Flooring Podcast
Claim This Podcastby American Home Surfaces Group
Podcast Overview
<p><strong>What’s Underfoot</strong> is a podcast about the conversations that shape the flooring industry—before they ever hit the showroom floor.</p><p></p><p>Hosted by industry veteran,<strong> Brian Preuss</strong>,<strong> President of American Home Surfaces Group & Commercial USA, </strong>What’s Underfoot brings listeners inside candid discussions with the leaders, innovators, and decision-makers driving our industry forward. From manufacturers and suppliers to retailers and thought leaders, each episode explores what’s really happening beneath the surface of today’s flooring business.</p><p></p><p>This isn’t sales talk or surface-level trends. It’s an honest perspective on relationships, strategy, innovation, and the challenges—and opportunities—facing independent dealers in a changing market. Whether you’re focused on growth, partnerships, or staying competitive, What’s Underfoot delivers insight you can actually use.</p><p></p><p>Pull up a chair. Let’s talk about what matters—starting from the ground up.</p>
Language
🇺🇲
Publishing Since
2/2/2026
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Recent Episodes
July 20, 2026
Shelley Ackerman on Leadership, Labor and the Human Side of Flooring
<p>In his first episode as host of What’s Underfoot, AHSG & Commercial USA President Brian Preuss sits down with Shelley Ackerman, Director of OEM Sales & Commercial Buying Groups at Taylor Adhesives.</p><p>Shelley shares lessons from her career in design, manufacturing and commercial flooring, including how to navigate change, invest in your best people, strengthen supplier partnerships and address the labor challenges facing the industry. She also explores the future of flooring installation and why businesses should continue doubling down on the human experience.</p><p>Along the way, the conversation covers Shelley’s 1,000-mile motorcycle challenge, her unusual choice of golf club and what happens when someone tells her she cannot do something.</p>
June 8, 2026
How AI Is Changing the Future of Flooring with John Weller
<p>In this episode of What’s Underfoot, Tony Wright sits down with John Weller, Chief Innovation Officer at Cyncly Flooring, for a conversation on innovation, leadership, and the future of the floor covering industry.</p><p>John shares how his career evolved from working inside the flooring business to helping shape the industry’s digital transformation. From the early days of dealer websites to the rise of AI, John offers valuable perspective on how technology is changing the way flooring businesses connect with customers.</p><p>The conversation also explores leadership, communication, generational differences in business, and why storytelling still matters in selling flooring. John explains why AI may not replace the human side of the industry, but instead help bring back product value, customer connection, and a stronger story behind the sale.</p><p>For flooring dealers, suppliers, manufacturers, and business leaders looking ahead, this episode offers a timely look at what comes next.</p>
May 25, 2026
Meet Brian Preuss, the New Voice of What’s Underfoot
<p>In this episode of What’s Underfoot, Tony Wright sits down with Brian Preuss, the newly named President of AHSG and Commercial USA and the next host of the podcast.</p><p>Brian shares his journey through the flooring industry, from his early days in distribution and manufacturing to stepping into leadership with AHSG and Commercial USA. The conversation covers his leadership philosophy, the importance of strong relationships across the industry, what makes the AHSG and Commercial USA network unique, and what members and industry partners can expect moving forward.</p><p>Tony and Brian also discuss the value of investing in people, supporting the next generation of flooring professionals, strengthening connections between members and supplier partners, and building on the foundation already in place.</p><p>This episode offers a meaningful introduction to Brian’s leadership style, industry perspective, and vision for the future of What’s Underfoot.</p>
11 total episodes available
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Frequently asked questions
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- What is What's Underfoot: A Flooring Podcast?
<p><strong>What’s Underfoot</strong> is a podcast about the conversations that shape the flooring industry—before they ever hit the showroom floor.</p><p></p><p>Hosted by industry veteran,<strong> Brian Preuss</strong>,<strong> President of American Home Surfaces Group & Commercial USA, </strong>What’s Underfoot brings listeners inside candid discussions with the leaders, innovators, and decision-makers driving our industry forward. From manufacturers and suppliers to retailers and thought leaders, each episode explores what’s really happening beneath the surface of today’s flooring business.</p><p></p><p>This isn’t sales talk or surface-level trends. It’s an honest perspective on relationships, strategy, innovation, and the challenges—and opportunities—facing independent dealers in a changing market. Whether you’re focused on growth, partnerships, or staying competitive, What’s Underfoot delivers insight you can actually use.</p><p></p><p>Pull up a chair. Let’s talk about what matters—starting from the ground up.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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