Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.
What’s Working in Marketing™
Claim This Podcastby RightMetric
5.0(2 reviews)
33 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇨🇦
23
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement32
Podcast Overview
Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.
Language
🇺🇲
Publishing Since
5/8/2020
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23
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality34
Social0
YouTube0
Engagement32
7
Excellent Areas
0
Good Performance
12
Growth Opportunities
excellent
Episode Length
43 minutes
Performing excellently!
poor
Publishing Consistency
Every 57 days
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Recent Episodes
July 9, 2025
How Visa's Insight Director Shapes Marketing Strategy
In this episode of What's Working In Marketing, we sat down with Michael Nevski, Global Director of Insights at Visa, for a candid conversation about the evolving world of insights. Michael, a "recovering marketer," shares his fascinating career journey from marketing to insights, revealing why he believes the insights function acts as "the neck that turns the head" of a company. Discover why marketers often misunderstand the true value of insights and how to foster a more strategic partnership with insights professionals. Michael also dives into the challenge of insights silos within large organizations and offers practical, technology-driven solutions for better knowledge sharing, including the role of generative AI. Plus, get his take on the balance between privacy and convenience in the age of hyper-personalization. Connect with Michael Nevski: LinkedIn Connect with Charlie Grinnell & What's Working In Marketing: Website: RightMetric.co Subscribe and leave a review wherever you listen to podcasts!
October 18, 2022
What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands
On this episode, we spoke with Tom Dickens, a fractional CMO advising several gaming and blockchain projects. He got his start in digital working for Red Bull in Austria with me back in the day and went on to work in the startup space to expand his knowledge. He’s always been a marketer that’s at the forefront of growth and that’s because he knows where innovation is headed. There’s a secret to that and it’s called following the money as he explained. When he saw investment capital shifting to web3 and metaverse projects, he knew that would be his next chapter, and Tom has been able to bring a lot of the project management skills and media rigor from his background at Red Bull. He full acknowledges though, that some things don’t work like they did in web2 and he’s forced to learn new things every day. We talk all about what the metaverse means for marketers and how to think about this shift to decentralization. Is anyone else a little confused by NFTs these days? Listen to get clear on the intersection between commerce, activations, and web3 For more content, episodes, and show notes make sure to check out RightMetric.co.
September 30, 2022
How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz
On this episode, we spoke with Ryan Law, VP of Content at Animalz. He’s been doing content marketing for over 10 years with tons of skilled colleagues that live and breathe strategy and execution on a daily basis. He has some polarizing views on content distribution and the use of AI for copywriting that every marketer should hear. As someone who started out in SEO, we talk about the importance of long-form content in a marketing mix. Ryan also shares thoughts on media trends and creating content for the sake of experience, without the goal of data or conversion. It’s a show that’s entirely focused on content, the innovation we are witnessing around the growing industry, and how marketers still get distribution wrong. What's Working in Marketing is presented by RightMetric rightmetric.co
33 total episodes available
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Frequently asked questions
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- What is What’s Working in Marketing™?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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