Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.
What's Working Now: a SaaS Marketing Podcast
Claim This Podcastby Hosted by Laura MacPherson
5.0(8 reviews)
18 episodes
Updated Daily
Accepts GuestsHas Sponsors
Podcast Overview
Learn what’s working for SaaS marketers today. Get a behind-the-scenes look at the strategies and tactics top names in SaaS are using to boost their performance.
Language
🇺🇲
Publishing Since
10/10/2020
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Recent Episodes
April 28, 2022
Using Podcasts for Audience Research with Kathleen Booth
<p>Audience research can be challenging. Surveys only reveal so much, and it can be difficult to get folks in your target audience to commit to interviews. Kathleen Booth, SVP of Marketing at Tradewell has discovered that podcasts can be a goldmine of audience information if you know how to mine them. In this episode, we explore how she’s used podcasts to glean invaluable audience insights to guide her team.</p> <p>✨ <a href="https://ideallymarketing.com/using-podcasts-for-audience-research-with-kathleen-booth/(opens in a new tab)">Transcript</a> with Key Takeaways</p> <p>✨ Connect with Kathleen on <a href="https://www.linkedin.com/in/kathleenslatterybooth/">LinkedIn</a></p> <p>✨ <a href="https://www.tradeswell.com/">Tradeswell</a></p>
March 30, 2022
Community-Led Growth with Mark Kilens
<p>Community is a hot topic at the moment. And for good reason — it's a strong and proven strategy for sustainable growth. Mark Kilens is the OG of community-led growth. He founded HubSpot Academy and has built Drift’s Insider community into the powerhouse that it is today. I’m thrilled to share this conversation with you.</p> <p>Mentioned in the show:</p> <p>✨ <strong> </strong><a href="https://ideallymarketing.com/community-led-growth-with-mark-kilens/(opens in a new tab)" target="_blank">Transcript</a><strong> </strong>with Key Takeaways</p> <p><strong>✨ </strong>Connect with Mark on <a href="https://www.linkedin.com/in/markkilens/">LinkedIn</a> and <a href="https://twitter.com/markkilens" rel="noreferrer noopener" target="_blank">Twitter</a></p> <p>✨ <a href="https://wynter.com/" rel="noreferrer noopener" target="_blank">Drift Insider</a></p> <p>✨ <a href="https://www.communitysense.co/">Community Sense podcast</a></p>
February 28, 2022
Building Diverse Teams with Catherine Dummitt
<p>Successful marketing is fueled by the ability to step into prospects’ shoes and the ability to generate fresh ideas to engage. Both of those things can be hard to do if you’re operating from your own perspective. Being intentional about seeking other perspectives can really help. I’m thrilled to bring Catherine Dummit on the show today to talk about diversity and inclusion. Catherine is the VP of Marketing at Narvar, and she’s sharing the story that brought her to value diversity and some practical tips on how leadership teams and individual team members can promote diversity and create inclusion.</p> <p>✨ <a href="https://ideallymarketing.com/building-diverse-teams-with-catherine-dummitt/" target="_blank">Transcript</a> with Key Takeaways</p> <p>✨ <a href="https://www.linkedin.com/in/catherinedummitt/">Connect with Catherine</a> on LinkedIn</p> <p>✨ Check out <a href="https://corp.narvar.com/">Narvar</a></p>
18 total episodes available
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- What is What's Working Now: a SaaS Marketing Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
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Yes, this podcast regularly features guests.
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