In a fast paced business world, what worked yesterday sometimes ends up not working today.
On this podcast, our host Oluwamayowa catches up with some big names in the tech industry to talk about strategies, ideas and operational approach that are working right now. We talk about growth, operations and everything in-between.
Listen and share!
This podcast is brought to you by the #EZGrowthSchool, an out of the box academy grooming business and product growth talent for the world. Learn more at www.growthschool.equilibriumzone.org
Reach us via growthschool@equilibriumzone.org
Scaling or Profitability: What Growth Marketers Need to Prioritise featuring Pelumi Adelowokan
Growth marketer and hacker, Pelumi Adelowokan of RallyTrade, speaks to EZGrowthSchool learners on the true priorities of a Growth Marketer. He also shares some of his experiences on how to handle growth campaigns for startups.
15 Mar 2023
Driving Growth With Data featuring John Analoh of Eden Life
In this very practical episode, Eden Life's John Analoh shared reasons why data is important in driving growth. He also shares the EXACT data all growth marketers and managers need to stay on top of to provide value to their employers.
31 Jan 2023
My Growth Story with Mercy Emmanuel of Xend Finance
What do you do when you're interested in marketing but studying law? Listen to Growth Queen Mercy Emmanuel of Xend Finance tell you how she transitioned from law into growth and all the fun stuff she did on the way!
23 Jan 2023
My Growth Story with Terhile Ikyo
From an engineering background to being headhunted for a tech marketing role, Terhile Ikyo share his journey into tech marketing with our growth schoolers in an eye opening and fun discussion.
12 Jan 2023
Humanising digital products for the market (Case study: cryptocurrency and web3 products) with Barakat Olatinwo of Lazerpay
EZGrowthSchool Alumni Fiyin, speaks with Barakat Olatinwo on her journey in the growth marketing space which has seen her work with a few reputable startups in Nigeria. That discussion leads to Barakat sharing how to make digital products easy to understand for prospective users. This is a treasure trove of ideas for marketers who find it hard to explain what their products do to the common man.
8 Dec 2022
Driving multi channel growth on a large scale with Ajibola Olayiwola of Konga Food
In this episode, Ajibola Olayiwola, marketing guru, entrepreneur and growth rockstar shares some of his tested and trusted secrets on how to grow a brand from the ground up across different mediums. He speaks with EZGrowthSchool alumni Joel Madumere in a very interesting chat, with Oluwamayowa Oshidero stepping in at the end.
24 Nov 2022
Driving growth as a pioneering disruptor in Nigeria with Onyinyechi Nneji of Kippa Africa
This chat with Onyinyechi Nneji, the Product Marketing Manager of Kippa Africa, from earlier in 2022 gives an insight into how the company entered a developing market like Nigeria to introduce a product that Nigerians did not know they needed. Listen to get great insights into how you can break grounds with your unusual idea in the stiff market that is Nigeria.
13 Oct 2022
Leveraging Nano Influencers For Company Growth by Ayoola Ogunyomi of Patricia
We are joined by Ayoola Ogunyomi who walks us through How To Leverage Nano Influencers For Company Growth. Ayoola is a Growth and Marketing Professional, passionate about growing people and businesses. He is currently the Head of Marketing and Media at Patricia Technologies.
27 Jul 2022
Taking Advantage Of Customer Based Storytelling To Drive Brand Awareness with Ayo Aladekomo of Symplifi
We are joined with Ayo Aladekomo as she walks us on how to Take Advantage Of Customer Based StoryTelling To Drive Brand Awareness.
Ayo Aladekomo is a creative leader personal and she is the growth Manager at Symplifi.
20 Jul 2022
Staying Ahead Of The Curve Of What's Working In Growth By Olabinjo Co-founder Of Future Africa
We are joined with Olabinjo Adeniran as we walks us through what's working; Staying ahead of the curve.
Olabinjo is a seasoned operator in the Nigeria tech ecosystem with over nine years plus experience and he has worked with several start-ups like Flutterwave, Andela, Cowrywise amongst others.
5 Jul 2022
How To Approach Multi Channel Growth Marketing by Peace Itimi of STAX
Today, we are joined by Peace Itimi who is a growth mentor for Stax.
She has mentored several start-ups in countries like Egypt, Kenya amongst others. We discussed how to Approach Multi Channel Growth Marketing
16 May 2022
Branding Approach To Growth by Sheyi Owolabi of Kippa Africa
Understanding the importance of branding in business growth.
14 Jul 2021
Growth Marketing Experience In A Startup & In A Large Corporate By Zino of Royal Bank of Canada
Today, Oluwamayowa is joined by Zino who has worked in both startups and the corporate field.
She is an experienced Digital Marketer and has been working in the field for 10 years both in Nigeria and Canada. She currently works in the biggest bank in Canada. They discuss the differences between start-ups and large corporates
11 May 2021
Key Things Start-ups Should Put Into Consideration When Building for Customers By Ifedayo of Paystack
Today we are joined by Ifedayo of Paystack, she is on the User- Operations Team. She helps merchants receive their payments seamlessly from their customers and also helps them integrate Paystack into their websites or mobile apps. In this talk, Ifedayo talks about key things 'start-ups' should put into consideration while building for customers.
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