"What's Your Process?" is a deep dive into the processes of the world's best marketers. We get straight to the point and no topic is too big or too small (Season 1 will cover everything from content to ABM to repurposing). The goal of every episode is to provide you with actionable steps to put these processes to work for you today.
Dmitry Shamis is the co-founder of OhSNAP!, a brand systems agency for modern B2B in-house teams. We build the strategy, the design system, and the tech stack, so your brand is usable on day one, not stuck in a PDF.
What Happens to a Brand After You Acquire It with Gwen Lafage
Gwen Lafage has spent her career convincing people that brand is more than decoration. Then Sinch acquired its way to 22 brands, and she had to turn them into one company that looks, sounds, and acts like it was built that way.
On this episode of What's Your Process?, Gwen breaks down what to assess before you rebrand an acquired company, how Mailgun moved from its own brand to part of the Sinch family without losing its developer audience, why the consolidation took about four years, and how to build the templates and tools that keep a rebrand alive after launch day.
Gwen is the VP of Marketing, Global Content and Integrated Campaigns at Sinch, a communication infrastructure company behind messaging, calls, and email.
Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/what-happens-to-a-brand-after-you-acquire-it
13 Oct 2026
Diagnosing What's Actually Broken with Kathy Guillory
Kathy Guillory walks into marketing chaos for a living, and she loves it. She calls herself half Dr. House, half Sherlock Holmes.
On this episode of What's Your Process?, Kathy breaks down the marketing audit she runs for multi-location businesses. She explains why she needs the keys on day one, why your budget says more about your priorities than your plan does, and how she scores everything she finds so the fixes happen in the right order.
Kathy is the founder of Belle Bear Marketing, a fractional CMO consultancy for multi-location businesses, and the author of the children's book The Adventures of Belle Bear.
Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/diagnosing-whats-actually-broken
6 Oct 2026
Earning Marketing Buy-In with Charlie Riley
Charlie Riley has built a career on being the first marketer in the building — and on earning the trust marketing needs to actually work.
On this episode of What's Your Process?, Charlie breaks down how to tell whether a company will respect marketing before you take the job, why the listening tour and a few quick wins matter more than a big day-one plan, and how to turn internal buy-in into a strategy the whole company owns. Plus: why B2B marketers should take a second look at out-of-home advertising.
Charlie is the VP, Marketing at InsurePay, a payments platform built for the insurance industry. This conversation was recorded while he led marketing at OneScreen.ai, an out-of-home advertising platform.
Full show notes, links, and the video version: https://www.thecreativebrand.io/whats-your-process/earning-marketing-buy-in (https://www.thecreativebrand.io/whats-your-process/earning-marketing-buy-in)
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